In marketing, we are taught to remember and revere the 4 Ps of the marketing mix, product, place, price, and promotion. Of course, packaging also plays a crucial role here. With that in mind, consider all of the print material that brands produce. Almost everything they print is imbued with their brand colors. But what about special effects? Here are some helpful tips for printing special effects.Continue Reading..
The business world has been tightening its purse strings. The pandemic is not the only reason for this. Traditionally, businesses have pushed for efficiency at every turn. More recently, the business community has been responding to the mounting pressures regarding environmental responsibility. Between the drive for efficiency and environmental sustainability, firms have been embracing both. Here’s what you should know about the rising significance of sustainable printing.Continue Reading..
Rebranding is a sensitive undertaking. When a brand commits to such a dramatic change, it’s imperative to get it right. One of the most critical aspects of rebranding is color. The colors you choose to put forward will play a key role in determining the success of the company after being rebranded. Here’s an overview of some of the most effective rebranding colors for 2020.Continue Reading..
Color is something that brands simply can’t afford to get wrong. Today’s market is fiercely competitive, meaning businesses need to do everything they can to stay ahead. Efficiency, paying attention to detail, and reporting are some of the essential keys to success in the global market. Here’s what you should know about how MeasureColor Reports can help make your business more efficient.Continue Reading..
When you’re a business, it’s important to minimize errors as much as possible. The competition is already knocking at your door trying to take business away, meaning you really can’t afford to make too many mistakes internally. Some of the most frustrating yet common types of errors in business are those made when printing. Certain colors can be incredibly difficult to reproduce accurately. Here’s what you should know about troublesome colors that are hard to get right when printing.Continue Reading..
Businesses are always looking for attention. More specifically, they are always looking for ways to get attention. Savvy marketers know that social media is one of the best channels for building an audience. Here’s what you should know about establishing yourself as a thought leader on LinkedIn.Continue Reading..
Any marketing professional worth their salt will tell you that color is vital to your brand’s success. The colors you use in your branding and advertising make a huge difference. The psychology of color is a big topic. We will focus on how and why different colors appeal to specific demographics. Here is what you need to know.Continue Reading..
Brands face incredible challenges when it comes to building recognition in today’s broad global market. One wrong move can hurt sales. With so many people vying for attention online, in print, and every other advertising medium, you have to put in the extra effort to get your name out there. More challenging still is figuring out how to retain those customers after you’ve got their business. Here’s what you need to know about the importance of color consistency in branding and why any variation can decrease your sales.Continue Reading..
For businesses today, print quality is of utmost importance. Branding has become essential, and one of the most vital components of branding is color. Your brand colors go on all sorts of printed material. You use much of this material, either directly or indirectly, to advertise your business. Here’s what you should know about MeasureColor and how your business can benefit from it.Continue Reading..
Capturing attention in today’s competitive market is difficult. With so many different platforms out there, gaining attention is even harder. Here are some tips for establishing your brand’s personality across all platforms.
One thing that’s important for brands to understand is that marketing is about more than getting attention. For a brand to be truly successful, it has to have a distinct personality. That personality has to be designed to appeal to your customer base.Continue Reading..