We believe color matters, and we are not alone. According to research conducted by the Pantone Color Institute, 60% of shoppers make their selection in-store. More than 65% of all purchasing decisions involve color. Color is a critical element to any marketing effort, whether on the shelf, in the mail, or digital. We help brands, ad agencies, and print service providers achieve consistent color and successful marketing results.
Brands, ad agencies and print service providers are concerned about color accuracy and consistency. For brands, it means increased sales and protection of brand integrity. For print service providers, it's retaining existing customers and acquiring new ones. We have the knowledge, and expertise to help with both. Learn more>
Standing out in today’s highly competitive world of marketing messages requires solid marketing strategies that address new customer acquisition, customer retention, and upsell/cross-sell opportunities. We create the most effective marketing campaigns that generate results while making optimal use of your marketing dollars. Learn more>
Targeted marketing is a great strategy. But how do you do it effectively? IP Targeting is an innovative way of connecting businesses with the right leads and customers. And, by matching IP addresses to physical addresses, you’re able to offer your customers much more personalized marketing, leading to unparalleled results and an increased ROI. so, think of it as the digital version of direct mail.
People are much more likely to engage with ads for products and services they might already be interested in. Thus, you shouldn’t waste time or money on general marketing. So, targeted marketing, especially IP Targeting, is highly effective. You reach people who may already be interested in interacting with your business.
All you need is an IP address to target a physical location. We’re able to match physical addresses to IPs so businesses can use one-to-one targeted ads. Both display and video. And you can target businesses and individual households. Thus, one of the best parts is you’re not harassing customers and leads with tracking cookies, geo-location tools, and census blocks. So, we use your existing CRM list as part of the IP Targeting strategy to target those who are most interested, leading to better results for you.
Reverse AppendWhen someone visits a website but doesn’t sign up for anything, how can you reach them? They’re obviously interested, so they’re worth reaching out to. Thanks to Reverse Append, we’re able to map your visitors’ IP addresses back to their physical address. From there, you can send direct mail marketing messages. The process works quickly and visitors receive direct mail within 2-3 days of their visit.
Digital New MoversAccording to North American Moving Services, 14% of the American population moves every year. This equals around 40 million people. That’s a large demographic actively looking for new places to shop, eat and entertain themselves. Digital New Movers is part of the IP Targeting service that allows you to target specific cities or states. You enter your ad details and who you want to target. This can be escrow, pre-movers, or post-movers. Thus, our tools send out targeted ads to these new arrivals. This helps you build new relationships quickly. You can target areas for 6-12 months at a time.
Venue ReplayOnce you reach someone at a venue with an ad, that’s it, right? Wrong! Venue Replay captures device IDs. Wherever they were originally targeted with one of your ads, we match the device ID back to their home address. So, you’re able to target them at home so they don’t forget.
Reach your most likely leads directly without guessing. It all starts with IP Targeting.
Perry Mann
Perry Mann is a color management and marketing expert and the founder of Mann & Co. With in-depth knowledge of integrating sales strategies and business experience, he has established a consistent track record of achievements and results. Perry thrives on finding innovative ways of helping clients create revenue and increase profitability while driving results in fast-paced environments while building strong customer relationships based on trust.
Some of his greatest strengths include marketing, color management, and print procurement. He’s also highly competent in website development, SEO marketing, LinkedIn marketing, content marketing, social media, and paid advertising.
Unusual for a marketing expert, Perry has an extensive background in the world of printing, a graduate of the Rochester Institute of Technology with a Bachelor of Science degree in printing management, as well as experience running printing businesses. He has also achieved BrandQ certification from Idealliance, increasing his knowledge and expertise in facilitating effective communications between brands and suppliers.
Perry founded Mann & Co. in 1998 as a print management company. Over the years, he has added additional services, including print quality management, digital marketing, and application development.