Could the answer to your marketing woes be that you’re targeting the wrong audience? In marketing, you must be reaching the right audience. When marketing efforts fail to reach the desired audience, businesses lose money. It seems obvious and straightforward. But when you’re marketing something, you have to consider what type of customer could and should be buying it. But even if you know that information, your efforts can still miss the mark, especially if you and your team don’t match the same profile as your target audience.
Here are the five signs that you’re targeting the wrong audience.Continue Reading..