Lead Generation Marketing | MANN...aging Lead Gen Blog | Mann & Co. Inc.

How to Promote Website Content on LinkedIn

How to Promote Website Content on LinkedInThere’s a good chance you already know how powerful a tool LinkedIn can be for promoting your business.

But your goal probably isn’t just to build a LinkedIn following or to get people to look at your LinkedIn articles. You want to create tangible business results with LinkedIn.

Whether you’re a business owner looking for your next sale to keep your business afloat or social media marketer that’s under the gun to generate results, it’s not enough to produce profile views or a few comments on your personal updates.

So, here are a few tips for promoting your website content on LinkedIn.Continue Reading..

What to Know About Email Drip Campaigns

What to Know About Email Drip CampaignsMuch has been said about lead nurturing.

In simple terms, the idea is that people who come to your website to check out your product or service offer aren’t ready to buy.

So, by providing them with the information they need, you can move them down your sales funnel. If the content connects with them, they’ll be better prepared to buy. And, if they feel you’re best able to solve their problem, they will buy from you.

Email drip campaigns are perfect for achieving this end. You can have emails go out on a preset schedule, or when your leads take a specific action.Continue Reading..

Do You Need a Detailed LinkedIn Profile?

How Detailed Should Your LinkedIn Profile Be?You’ve started setting up your LinkedIn profile. Or, maybe you’ve had it for a while and you’re looking to update it.

Since LinkedIn can be a powerful marketing tool, especially for B2B marketers, it’s worth putting some effort into your profile.

Maybe you’ve heard about the importance of placing relevant keywords in your profile. It’s a good idea to optimize for search. But that may leave you wondering how much detail you should provide.

The answer is… There is no definitive answer. It depends entirely on what you’re hoping to achieve.

But here are a few factors worth thinking about.Continue Reading..

The Complete Guide to Writing Product & Service Descriptions

The Complete Guide to Writing Product & Service DescriptionsWe all know it when we see it.

But if we were asked to break it down into its components, we might struggle a bit.

What are we talking about?

A compelling product or service description.

If done right, you’ll convert more leads and increase sales. You’ll even see your customer lifetime value go up. If done poorly, you’ll struggle to gain traction with your product or service.

So, how do you put together descriptions that sell? Read on.Continue Reading..

6 Types of Comments to Leave on LinkedIn

6 Types Of Comments To Leave On LinkedInLinkedIn is a powerful tool for growing your business, especially if you’re in the B2B market.

Building connections and engaging with others is one of the primary ways to leverage LinkedIn for your business. But if you go about this the wrong way, your efforts aren’t likely to produce worthwhile results.

Are there protocols you should follow when interacting with others? Are there specific types of comments you should leave on other people’s posts and updates?

We’re going to look at several types of comments to leave on LinkedIn. But first, let’s look at why you should leave comments in the first place.Continue Reading..

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