Lead Generation Marketing | MANN...aging Lead Gen Blog | Mann & Co. Inc.

How to Create Your First Lead Magnet Campaign

How To Create Your First Lead Magnet CampaignIf you’re looking to generate more leads from your website, you should initiate a lead magnet campaign.

A lead magnet is an opt-in bribe. It can be a free whitepaper, eBook, report, consultation, coupon, or something else your readers would find valuable.

Your goal is to get your visitors to sign up for your opt-in offer so you can add them to your email list.

Once they’re in your database, you can nurture them to where they’re ready to buy. There’s a good chance people coming to your website for the first time won’t be ready to buy the moment they arrive. But if you follow up with relevant messages, they may become a client down the line.Continue Reading..

20 Ways to Capture Website Leads via Email

20 Ways to Capture Website Leads via EmailEvery business needs sales to stay afloat and grow. But most of your website visitors won’t be ready to buy the moment they arrive on your site.

Some marketers take that to mean they should push harder, but that could end up working against you.

Instead, you want to offer your visitors a way to say “yes” to you without making a significant financial commitment.

Getting them on your email list should be a top priority. As cliché as it might sound, there is money in the list. Getting them on your list helps you move them down your funnel.

If you have a process for nurturing your leads, answering their objections, providing them with reviews and comparisons, giving them the information they need to make a buying decision, you’ll see more success with the leads you’ve collected.

Here are 20 ways to capture your website leads.Continue Reading..

Financial Advisors: Why Digital Marketing Is an Opportunity

Financial Advisors: Why Digital Marketing Is An OpportunityFinancial advisors – are you utilizing digital marketing to promote your services?

Old school strategies still work. But if you aren’t attracting leads and clients online, you could be missing out.

The reality is that the strategies you’re already using can work well in the online environment too. You can build your credibility and authority by answering questions. You can use it to create new connections and nurture leads to bring them to the point of purchase. This process can even be automated.

Digital marketing should be a part of your overall strategy, and here’s why.Continue Reading..

Digital Lead Generation: You Get What You Pay For

Digital Lead Generation: You Get What You Pay ForDigital lead generation is fast becoming a go-to strategy. However, both digital and traditional marketing channels can drive business results.

Is there a difference between the two? Is one more effective than the other?

When it comes to lead generation, what tools or channels produce the best results? What role does lead nurturing play?

With digital lead generation, you get what you pay for. Let’s compare and contrast digital marketing and traditional marketing to get to the core of the matter.Continue Reading..

PDF on Demand as a Marketing Tactic

PressocupPDF on Demand is a tool marketers use to connect with their prospects and customers to deliver a more relevant and personalized experience.

Personalization has fast become a buzzword in the online marketing world.

Tailoring your content, products, and even your lead generation funnel to your leads and customers enhances their experience, which increases their loyalty. It allows you to develop a long-term relationship with them, which can also lead to increased Customer Lifetime Value.

PDF might seem like a more traditional marketing tactic, but it can also work well with print and digital marketing efforts.

Here is how you can use it as a marketing tactic.Continue Reading..