Color Management Challenges as Your Brand Goes Global

Color Management Challenges as Your Brand Goes GlobalColor choice and management are a primary part of branding. No matter what product you are selling, you need to consider the color of the product itself and its packaging. You must carefully think about the color of your logo before you publish and publicize it. Picking the right color combinations for a regional or national brand is tough enough. What happens when you are targeting a global market? What color management challenges will you face?

The interpretation of color in different areas of the world has a lot to do with indigenous culture, religion, and pop culture. International brands must be aware of such nuances? So how do the most popular brands in the world do it?Continue Reading..

How Color Quality Affects In-Store Advertising

How Color Quality Affects In-Store AdvertisingDid you know that color influences more than 60% of a person’s assessment of a product? This can go up to 90% of their evaluation about a product or a store in some people. Color is universal, and its impact on purchase decisions is undeniable. But how does color quality affect in-store advertising?

In-store advertising is effective because it is targeted at people who are highly engaged. They are likely to be already familiar with the brand. This marketing channel has evolved through the years. In the past, it used to be static signs spread throughout the store. There are digital wait-boards, digital menu boards, video walls, kiosks, and way-finding screens. Brands now can send more interactive messaging than ever before. But what role does color play in all of this?Continue Reading..

How Companies Discover Color Management Today

How Companies Discover Color Management TodayColor management could be best described as determining the color characteristics for devices in the imaging chain. It is a critical issue when it comes to maintaining a brand identity. Color evokes initial opinions and associations in the eyes of consumers and stakeholders at large. It always happens behind the scenes, but once companies run into problems and inconsistencies in print, the importance only becomes more highlighted. As a result, companies discover color management as a solution for many challenges.

Color management does not always guarantee identical reproduction in the imaging chain. However, it gives brands a tremendous amount of control over changes that might occur in the chain. An example of a chain would be from the camera to the editing suite, and finally, print. When done correctly, tuning printers as part of color management can optimize ink consumption significantly.Continue Reading..

Thoughts on Leading a Creative Team During Stressful Times

Thoughts on Leading a Creative Team During Stressful TimesAnyone who has been in a creative team knows that while the work is often satisfying, it can get stressful at times. The team could be facing short deadlines, the client may have requested adjustments to proposals, or the task at hand may be more challenging than the team anticipated. The stress is even greater when you are the creative director and answerable on behalf of your members. How do you navigate stressful situations and keep the team’s focus on the expected output? What soft skills do you need in such scenarios?Continue Reading..

How Postcards Translate Into More Online Sales

How Postcards Translate Into More Online SalesPrinted postcards are one of the most powerful forms of direct marketing. Their versatility means that both big and small businesses can include them in their marketing strategy. Despite the emergence of new high-tech channels for reaching customers, here are a few ways sending postcards generates more online sales.Continue Reading..

How a Creative Director Affects Company Social Media

How a Creative Director Affects Company Social MediaResilience, patience, multitasking, diplomacy, great communication, and efficiency are a few terms and phrases you can use to describe a good creative director. They are responsible for developing and executing a marketing vision by leading a team of fellow creatives.

The success of any campaign depends on its management and leadership capabilities. While no two creative directs work using the same style or philosophy, they all increase your chances of success. Companies that hire creative directors to be in charge of their social media content get more value from their allocated digital marketing spend.

Here are a few specific ways this always happens.Continue Reading..

How to Maintain Color Consistency as You Expand

How to Maintain Color Consistency as You ExpandWhile all things change with time, there is always room for improvement. Certain types of change can have a negative impact. Sometimes, that’s because it isn’t a universal change. In other words, when there becomes too much variation across a product line that should have very little-to-no volatility; it can detract from the overall quality of that product line. That is one of the many reasons that it’s vital to maintain color consistency through an expansion.

There are many reasons to expand. For instance, if a company’s sales have reached a point where you can’t keep up with customer demands without additional locations. Another reason a company might want to expand is that they’ve established a high enough reputation to the point that a second location is bound to carry over and bring in new business.Continue Reading..

Improving Business with Customer Experience Automation

Improving Business with Customer Experience AutomationExperiences are more memorable than possessions. That is true, regardless of the context, and especially in a business setting. Consumers report that customer experience is one of the, if not the most, important factors in purchase decisions. On top of that, consumers who undergo a negative customer experience nearly always abandon that business relationship. Not only does that mean you lost a customer, but it also means your competitor will likely gain one.

Automation is a trend that’s swiftly sweeping through industries. There is a space for automation in literally every market of the 2020 business landscape. More and more businesses are moving toward remote operations and work-from-home environments. There is only more and more space for automated technologies and processes.Continue Reading..

Why GMI Certification is Important for Packaged Products

Why GMI Certification is Important for Packaged ProductsConsistency is key, they say. That saying applies to everything under the sun, from learning the piano through consistent practice to learning how to ride a bike and even mastering the strategic game of chess. And in print marketing, consistency is entirely vital. So, that’s where GMI certification comes into play.

And GMI certification is one of the ways the printing industry standardizes and qualifies the various printing companies. Quality control in printing is a crucial element, as many print jobs are so large in volume that a single error or misprint can cost companies significant money.Continue Reading..

How Print Plays a Role in Your Marketing Automation

How Print Plays a Role in Your Marketing AutomationEvolution is the further development of something that already exists. That is unlike invention, which is the creation of something from nothing. As such, new business practices are often evolutions and further developments in pre-existing tactics and strategies. Print marketing, for example, is a tried and true method of marketing. However, implementing technology and new aged business tactics into print marketing elevates the marketing strategy. One such innovation in recent years is marketing automation.

Marketing automation and customer communication management software came into the limelight over the past decade or so. These business tools assist companies and communication teams in customer outreach, customer support, and marketing activities.

Properly utilizing these technologies results in many organization-wide benefits. Some of those benefits include higher customer satisfaction rates, personalized customer communication, better customer experience, and even operational efficiency and higher employee satisfaction rates. Therefore, implementing these tools and the best practices that go with them is really a no-brainer.Continue Reading..