Color Management and Marketing | Blog | Mann & Co. Inc.

Color Matching Goes Beyond Adjusting on Press

Color Matching Goes Beyond Adjusting on PressIn a dream world, all colors match. Color matching is easy as the ink gets added in the press, and the job is run without any complications in mere seconds. Yes, that’s the dream. Right there.

Technological advancement has made it easier for printers to help their customers achieve color accuracy. However, many variables affect color and ink and time waste, trying to get the colors right.

Achieving color accuracy goes beyond adjustments on press and starts at your desk. Here are a few steps you can take to make sure your colors match when the job is run.Continue Reading..

Color Combinations That Draw Immediate Attention

Color Combinations That Draw Immediate AttentionSo, how do you select the right color combinations for your brand? For your logo to your latest marketing campaign. You want to stand out from the competition. And appeal to your target audience.

The color principles stemming from the classic science of fine painting apply to both print and digital design.

Color Combinations That Will Surprise Your Audience

Most people understand the general idea of the color wheel. Red, yellow, and blue are the primary colors. Green, orange, and purple/violet are the secondary colors. However, there’s more to mixing these colors.

Being aware of the different color schemes boosts your color knowledge. It also makes your brand message stand out. Here are four color combination schemes that will surprise your audience:Continue Reading..

Picking the Right Balance of Digital and Print Marketing

Picking the Right Balance of Digital and Print MarketingIs print dead? Not quite. Both digital and print marketing hold value in the growth of one’s business.

The Relevance of Digital and Print Marketing Today

Most business owners concentrate on digital marketing. In 2018, 83 percent of businesses believed their online marketing was on track. A presence on multiple digital channels is the new cornerstone of a marketing strategy for businesses. That means 81% rely on social media, 78% on websites. Also, 69% on email, 55% on display ads, 53% on mobile apps, and 53% on content marketing.Continue Reading..

Why Your Branding Doesn’t Look like It Should

Why Your Carefully Designed Branding Doesn't Look like It Should

From logo to letterhead, your branding is an essential aspect of presenting a professional image to consumers. Do you want your business to be taken seriously?

Unfortunately, several awful mistakes can be made as you “carefully design” and create your company identity. Here are some cases that demonstrate bad branding even with the best of intentions.Continue Reading..

Color Psychology and How Customers View Your Brand

Color Psychology and How Customers View Your BrandAn iconic brand with good design is more necessary than ever in the modern world. Consider the Apple logo or the Nike “swoosh.” The logo is the foundation of a brand, and its colors can convert or dissuade customers through color psychology.

Hues and their various shades conjure up different feelings in your customers and leads. Color plays a vital role in how we perceive a brand. Your brain processes an image 60,000 times more quickly than one text.

Some 90% of data sent to the brain is visual. Color matters the most to your customer, and here’s how customers view your brand through the lens of color psychology.Continue Reading..


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