Lead Generation Marketing | MANN...aging Lead Gen Blog | Mann & Co. Inc.

How to Use Direct Mail to Drive Traffic to Landing Pages

How to Use Direct Mail to Drive Traffic to Landing PagesSome marketers think online, and offline tactics just don’t mix.

But this isn’t necessarily the case, especially when it comes to direct mail and websites.

Whether with email or traditional mail, directing targeted traffic to your website is all about building a list of people who match the profile of your ideal customer. If the offer is right, the people will respond, regardless of the medium. Some channels might prove more useful than others, in fact.

One of the most influential tools for generating leads and sales on any website is a landing page. This is a page that’s free of distractions. Ideally, it should funnel your visitors through to a single, compelling offer they can’t resist. The page should be structured in a way that causes the user to keep reading and scanning until they make a buying decision.

There are many ways to direct traffic to landing pages, but interestingly enough, direct mail can be a powerful tool for doing this very thing.

Here’s what you need to keep in mind when using direct mail to drive traffic to landing pages.Continue Reading..

Good vs. Bad Link Building

Good vs. Bad Link BuildingLink building is key to developing a strong SEO presence.

And yet, there appears to be considerable confusion among marketers on what and what not to do.

To be fair, search engines are somewhat ambiguous about their algorithms and ranking factors, and why certain websites outrank others.

But a little bit of common sense can go a long way as you look to build valuable links to your website.

Here is several link building do’s and don’ts:Continue Reading..

How to Use PPC to Boost Your SEO

How To Use PPC To Boost Your SEOYou’re looking to make your site more discoverable through search.

The only problem is that SEO takes time. It doesn’t take effect overnight. You might have great content and a fast loading site already, but that doesn’t mean you’re going to see your traffic skyrocket instantaneously. It may be months before you see any changes to your rankings.

You’d like to drive more targeted visitors to your website and close more sales now, but you’re having some trouble getting to that point. You’re waiting for the search engines to crawl and index your site and hopefully rank it strategically. But there are no guarantees.

You may be surprised to know that PPC campaigns can enhance your efforts to drive results from search. The two, in fact, complement each other quite nicely.

Whether you’re waiting to see your SEO work pay off, or you’d just like to give it a little boost, here are some tips on how to use PPC to boost your SEO.Continue Reading..

Who Should Write Your Website Content?

Who Should Write Your Website Content?By default, website content duties tend to fall to the founder of the company.

In some cases, this can work quite well – just look at Neil Patel or Eric Siu.

But the reality is that founders often have better things to do, such as marketing or business development. They would prefer not to be working in the business, but rather on it.

Plus, if you aren’t good at writing, or if you don’t enjoy the process, you’re going to end up loathing having to churn out new content – especially if you’re trying to publish new blog posts regularly.

So, who should write your website content? Here are several options to consider.Continue Reading..

How SEO Is Done by the Experts

How SEO Is Done by the ExpertsIf you’ve been learning about marketing online for any length of time, you’ve probably heard about search engine optimization, also known as SEO.

While some aspects of marketing rarely if ever change, SEO is one of those fields that’s continually evolving. Search engines frequently update their algorithms to show more relevant and valuable results to their users, requiring marketers to keep adapting.

Today, spammy and unnatural SEO tactics don’t yield results and could, in fact, harm your efforts to rank higher in search. Making your site more human-friendly is the number one way to rank.

So, how do the experts do SEO? Let’s explore.Continue Reading..