Lead Generation Marketing | MANN...aging Lead Gen Blog | Mann & Co. Inc.

15 Steps for Local SEO Success

15 Steps For Local SEO SuccessLocal SEO is particularly essential for any company serving a local customer base – restaurants, hotels, retail stores, accountants, lawyers, and so on.

But with SEO best practices continually changing, how do you achieve local SEO success? What can you do to ensure visibility in search engine results?

The following 15 steps will help you optimize your site for local search.Continue Reading..

How to Target the Right Twitter Followers to Get Sales

How to Target the Right Twitter Followers to Get SalesYes, social networking platforms like Twitter can be used to generate sales for your business.

Often, your Twitter followers will first discover your website in a timely and relevant tweet about your latest blog post.

If they enjoy the content, they may come back and read more of your blog posts. At that point, their chances of becoming an email subscriber increase substantially.

Once on your email list, it’s merely a matter of nurturing your subscribers until they’re ready to buy.

But how do you target the right Twitter followers, to begin with?Continue Reading..

How to Identify Keywords for Your Business

how-to-identify-keywords-for-your-businessRanking in Google is an excellent way to drive traffic to your website.

As more target customers find your site in search, you’ll begin generating more leads and sales.

It sounds simplistic, but this process requires that you do your research.

There may have been a time when you could rank for any popular keyword of your choosing. That is no longer the case.

Now it’s necessary to use niche long-tail keywords if you hope to rank high in search engines.

So, how should you go about identifying keywords for your business? Here’s what you can do.Continue Reading..

How to Repurpose Content Marketing for Print Marketing

How to Repurpose Content Marketing for Print MarketingThere are many ways to repurpose content marketing. And, there is some talk out there about how to use print marketing as part of your big-picture content marketing strategy.

But what about the opposite? Wouldn’t it make more sense to start with your content marketing plan, which should include social and email, and work outwards from your core strategy to include other tactics?

Here are some thoughts on how to repurpose your content marketing for print marketing.Continue Reading..

How to Use Direct Mail to Drive Traffic to Landing Pages

How to Use Direct Mail to Drive Traffic to Landing PagesSome marketers think online, and offline tactics just don’t mix.

But this isn’t necessarily the case, especially when it comes to direct mail and websites.

Whether with email or traditional mail, directing targeted traffic to your website is all about building a list of people who match the profile of your ideal customer. If the offer is right, the people will respond, regardless of the medium. Some channels might prove more useful than others, in fact.

One of the most influential tools for generating leads and sales on any website is a landing page. This is a page that’s free of distractions. Ideally, it should funnel your visitors through to a single, compelling offer they can’t resist. The page should be structured in a way that causes the user to keep reading and scanning until they make a buying decision.

There are many ways to direct traffic to landing pages, but interestingly enough, direct mail can be a powerful tool for doing this very thing.

Here’s what you need to keep in mind when using direct mail to drive traffic to landing pages.Continue Reading..

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