Color Management and Marketing | Blog | Mann & Co. Inc.

Establishing Your Brand’s Personality Across All Platforms

Establishing Your Brand's Personality Across All PlatformsCapturing attention in today’s competitive market is difficult. With so many different platforms out there, gaining attention is even harder. Here are some tips for establishing your brand’s personality across all platforms.

It’s About More Than Getting Attention

One thing that’s important for brands to understand is that marketing is about more than getting attention. For a brand to be truly successful, it has to have a distinct personality. That personality has to be designed to appeal to your customer base.Continue Reading..

Color Quiz Offers Some Tips for Print Service Providers

Color Quiz Offers Some Tips for Print Service ProvidersThe print service provider market is intensely competitive. With such a competitive market, it pays to take advantage of every insight available. Insights from our PSP Color Quiz can help your company combat and outperform the competition. One of the easiest and most effective ways to beat the competition is to accumulate actionable information that will help you stay not one, but two steps ahead of your competitors. Here’s why you should take the quiz:Continue Reading..

Surprising Ways LinkedIn Can Generate Leads

Surprising Ways LinkedIn Can Generate LeadsIn business, it’s essential to take advantage of anything that can give you an edge. Savvy marketers know that LinkedIn is a great resource for boosting leads. Here are some surprising ways you can use LinkedIn to generate leads.

Sourcing Leads From LinkedIn

LinkedIn is one of the most powerful tools in a marketer’s arsenal. The biggest challenge for most people is choosing where to start. Is it better to start messaging people manually? Or should you pay for ads on LinkedIn to attract leads? These questions are common among people who are new to using LinkedIn for leads.Continue Reading..

Why so Many Brands Seem Exactly the Same

Why so Many Brands Seem Exactly the SameWith so many brands on the market, grabbing attention is harder than ever before. Domestic companies are going against each other.  They’re also going against the constantly encroaching brands from afar as the global market continues to grow.

Amongst all this fierce competition there is a multitude of companies that seem exactly the same. Here’s what you need to know about why so many seem the same and how to avoid blending in.Continue Reading..

The Difference Between Branding And Marketing

The Difference Between Branding And Marketing

There are so many buzzwords out there. It can be easy to get caught up in the game and blur the lines between branding and marketing. They are different areas of focus for a business. But they do work together.

Most businesses have a preference for one item when it comes to sales, branding, and marketing. The best companies can see the entire picture, a picture that includes all three, as well as other important areas such as merchandising and operations.

Professionals in today’s global market must know the difference between branding and marketing. There are subtle but significant differences. If you’re already scratching your head, read on, and learn what makes branding so different from marketing.Continue Reading..


Print Service Providers, take our quiz to find out if your equipment and color management process is optimized.Click Here!
+ +