At first glance, digital and physical marketing may appear to be two separate entities.
But they can and do intersect. Using them together can help you craft a unique nurturing experience for your leads. It can amplify your marketing. And it has never been easier to implement an elegant strategy thanks to advancements in tech.
The connection between SEO and print marketing may seem esoteric. The goal of SEO is to rank for targeted keywords, preferably in the first position of search results. The goal of print marketing is to build awareness for your business and products, inform your leads, and with any luck, convert them into customers.
When you consider how content marketing works, it’s not hard to see how the two worlds connect. SEO is built on quality content as much as it is on website hierarchy structure, mobile friendliness, and load times. Relevant content is what drives visitors to visit a particular page.
Your print material is also a form of content, though it may be brief by comparison. It may only contain a few lines of sales copy and a call-to-action. But if you make a convincing enough case, your leads will be compelled to visit your website to find out more.
So, here are several ways in which SEO and print marketing work together.Continue Reading..