Lead Generation Marketing | MANN...aging Lead Gen Blog | Mann & Co. Inc.

Who Needs Local SEO Services?

Who Needs Local SEO?The internet connects the world in ways land line phones and letters simply never could.

Some businesses primarily serve a local audience, and may even have a storefront. Others are more globally focused, and may only have an online component to their company. That’s the amazing thing about the times we’re in.

It stands to reason, then, that businesses focused on eCommerce or online sales may not put as much of a point on optimizing for local.

But if you’re looking to increase your visibility on the internet, local SEO strategies are incredibly important. In some cases, even global businesses can benefit from focusing more on the local market.Continue Reading..

How Website Hierarchy Affects SEO

How Website Hierarchy Affects SEOHow organized is your website?

This probably seems like an innocuous question. But did you know that your website hierarchy can affect how it ranks in search?

We’ve all heard about how important content is, and how we should put effort into crafting amazing content on a regular basis. But even something as simple as your site structure can have a dramatic effect on your organic traffic.

You may be under the impression that there’s a logical flow to your website, that your visitors know exactly where they need to go to find the information they’re looking for.

But the pages optimized for your best keywords might be buried deeper than they should be. Your internal linking may need to be improved upon. Furthermore, you may need to beef up the content on your site.

Unless you already have an excellent site structure, you probably have some work ahead of you. But the results will be worth the effort.

First, here’s why you need to improve your site structure.Continue Reading..

20 Ways to Get Your Lead Magnet Noticed

20 Ways to Get Your Lead Magnet NoticedYou’ve put a lot of time and effort into crafting an amazing eBook or whitepaper.

The only problem? You can’t seem to get anyone to download it.

But you don’t want your effort to go to waste.

Not to worry – the problem may not be with the offer itself. But you may need to draw more attention to the lead magnet so your website visitors actually see it.

Here are 20 ways to get people to take notice.Continue Reading..

Win Back Unsubscribers with Personalized Direct Mail

Win Back Unsubscribers with Personalized Direct MailPeople unsubscribe from email lists every day, for a variety of reasons.

However, you can’t help but think, if they were so interested in the content, why did they decide to unsubscribe?

Unsubscribers aren’t something to be taken personally. I know it can still feel demoralizing at times to see people leave your list.

After all, there is always money in the list.Continue Reading..

How to Create Your First Lead Magnet Campaign

How To Create Your First Lead Magnet CampaignIf you’re looking to generate more leads from your website, you should initiate a lead magnet campaign.

A lead magnet is an opt-in bribe. It can be a free whitepaper, eBook, report, consultation, coupon, or something else your readers would find valuable.

Your goal is to get your visitors to sign up for your opt-in offer so you can add them to your email list.

Once they’re in your database, you can nurture them to where they’re ready to buy. There’s a good chance people coming to your website for the first time won’t be ready to buy the moment they arrive. But if you follow up with relevant messages, they may become a client down the line.Continue Reading..