Lead Generation Marketing | MANN...aging Lead Gen Blog | Mann & Co. Inc.

Picking the Right Marketing Channels to Use Together

Picking the Right Marketing Channels to Use TogetherIn the world of marketing channels, there’s a lot of talk about multichannel and omnichannel.

As important as it might be to connect with your audience in as many ways as possible, this doesn’t mean you’re going to get a high ROI from every channel.

Additionally, mastering every channel is difficult. Doing so may also not be in your best interest. For each small business, some channels are better than others.

So, determining your marketing channel mix is crucial to the success of your marketing strategy.

But how do you pick the right marketing channels for your business?Continue Reading..

Does Print Marketing Matter Anymore?

Does Print Marketing Matter Anymore?Those declaring the end of print marketing aren’t in tune with where things are headed.

According to Alliance Business Services, 79% of households say they read or scan direct mail ads. Additionally, for every $167 spent on direct mail, U.S. marketers sell $2,095 in goods. Print marketing is incredibly effective and can perfectly complement all other tactics you’re using to talk to your customers.

The question is not whether print marketing matters. The question is whether you will make it a part of your marketing strategy, and if so, how.

So, let’s explore what this strategy does and how to use it.Continue Reading..

Why Your Landing Pages Aren’t Sticking the Landing

Why Your Landing Pages Aren’t Sticking the LandingThe primary purpose of landing pages is to get your visitors to act.

Whether it’s to download an eBook, purchase a course, enter contact information or otherwise, the principal focus of every landing page is to encourage action.

The problem is that your visitors don’t always follow through. Sometimes they bounce off your page. Occasionally they get interrupted midway and forget to return to the page. And, at other times, they read all the way through and decide the offer is not for them.

A landing page doesn’t always convert. Even some of the most effective landing pages convert a low percentage of visitors (i.e., single digits).

So, if your landing page isn’t converting double digits, it’s nothing to be alarmed about. But if no one coming to your landing page is following through, then you might have a problem. Here’s how to solve it.Continue Reading..

Using Print in Multichannel Marketing

Using Print in Multichannel MarketingWhen people think “marketing” these days, they often think about online marketing.

No doubt, there are plenty of great opportunities for promoting your business and products online.

But that doesn’t mean you wouldn’t be – or shouldn’t be – taking advantage of print as well.

Print can surprise and delight your prospects and customers in ways that a social media update may not be able to.

But you must be able to see the forest for the trees with multichannel marketing. Otherwise, your print marketing will show up at the wrong time, with the wrong message for the wrong person. That’s the opposite of effective marketing.

So, how do you use print in your multichannel marketing strategy? Read on.Continue Reading..

5 Tips for Seamless Multichannel Marketing

5 Tips for Creating A Seamless Multichannel Marketing ExperienceMultichannel marketing. With a lot of attention going to digital marketing, there is an opportunity to make gains with all types of marketing efforts.

To compete with larger companies, you may find yourself marketing to your customers across many channels.

There are certain advantages to this in that you may find it easier to cut through the noise in a space that’s less crowded. Plus, you may gain access to customers you may not have otherwise been able to.

But executing a multichannel marketing strategy is complex. And, if executed poorly, your customers may not respond to your marketing in an intended manner.

So, what does it take to create a seamless multichannel marketing experience? Read on.Continue Reading..

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