Color choice and management are a primary part of branding. No matter what product you are selling, you need to consider the color of the product itself and its packaging. You must carefully think about the color of your logo before you publish and publicize it. Picking the right color combinations for a regional or national brand is tough enough. What happens when you are targeting a global market? What color management challenges will you face?
The interpretation of color in different areas of the world has a lot to do with indigenous culture, religion, and pop culture. International brands must be aware of such nuances? So how do the most popular brands in the world do it?Continue Reading..