LinkedIn Marketing | Mann & Co. Inc.

Surprising Ways LinkedIn Can Generate Leads

Surprising Ways LinkedIn Can Generate LeadsIn business, it’s essential to take advantage of anything that can give you an edge. Savvy marketers know that LinkedIn is a great resource for boosting leads. Here are some surprising ways you can use LinkedIn to generate leads.

Sourcing Leads From LinkedIn

LinkedIn is one of the most powerful tools in a marketer’s arsenal. The biggest challenge for most people is choosing where to start. Is it better to start messaging people manually? Or should you pay for ads on LinkedIn to attract leads? These questions are common among people who are new to using LinkedIn for leads.Continue Reading..

How to Improve Your LinkedIn Search Visibility

How to Improve Your LinkedIn Search VisibilityYou’ve updated your profile and added relevant keywords to it. Your work experience is up-to-date, and your profile photo is professional. Maybe you’ve even started publishing articles on LinkedIn. But what about your LinkedIn search visibility?

For whatever reason, you’re not getting the attention you think you deserve. You want to make the most of LinkedIn, but you’re just not seeing the expected ROI. The search engine authorities have yet to smile in your direction.

Not to worry – you can make your LinkedIn presence more discoverable in search. Here are several steps you can take to improve your LinkedIn search visibility.Continue Reading..

7 Details Experts Get Right on LinkedIn Profiles

7 Details Experts Get Right on LinkedIn ProfilesCertain details make a LinkedIn profile stand out.

In most cases, it’s much simpler than you might think. Filling out your profile in full, adding a great image and connecting with people you know.

But if you want to make the most of LinkedIn, you need to pay careful attention to detail. First impressions do matter, and people will judge you based on what they see.

Here are seven details experts get right on their LinkedIn profiles.Continue Reading..

How to Promote Website Content on LinkedIn

How to Promote Website Content on LinkedInThere’s a good chance you already know how powerful a tool LinkedIn can be for promoting your business.

But your goal probably isn’t just to build a LinkedIn following or to get people to look at your LinkedIn articles. You want to create tangible business results with LinkedIn.

Whether you’re a business owner looking for your next sale to keep your business afloat or social media marketer that’s under the gun to generate results, it’s not enough to produce profile views or a few comments on your personal updates.

So, here are a few tips for promoting your website content on LinkedIn.Continue Reading..

Do You Need a Detailed LinkedIn Profile?

How Detailed Should Your LinkedIn Profile Be?You’ve started setting up your LinkedIn profile. Or, maybe you’ve had it for a while and you’re looking to update it.

Since LinkedIn can be a powerful marketing tool, especially for B2B marketers, it’s worth putting some effort into your profile.

Maybe you’ve heard about the importance of placing relevant keywords in your profile. It’s a good idea to optimize for search. But that may leave you wondering how much detail you should provide.

The answer is… There is no definitive answer. It depends entirely on what you’re hoping to achieve.

But here are a few factors worth thinking about.Continue Reading..