How to Improve Your LinkedIn Search Visibility | Mann & Co. Inc.

How to Improve Your LinkedIn Search Visibility

How to Improve Your LinkedIn Search VisibilityYou’ve updated your profile and added relevant keywords to it. Your work experience is up-to-date, and your profile photo is professional. Maybe you’ve even started publishing articles on LinkedIn. But what about your LinkedIn search visibility?

For whatever reason, you’re not getting the attention you think you deserve. You want to make the most of LinkedIn, but you’re just not seeing the expected ROI. The search engine authorities have yet to smile in your direction.

Not to worry – you can make your LinkedIn presence more discoverable in search. Here are several steps you can take to improve your LinkedIn search visibility.

Create Links to Your LinkedIn Profile or Company Page

If you’ve done any kind of SEO work, you already know the importance of creating backlinks to important pages or posts on your website. This is a practice you should also follow if you’re interested in improving your LinkedIn search visibility.

Consider where you could create backlinks from. Here are a few ideas to help you get started:

  • Your personal blog.
  • Your company website.
  • Other social media profiles.
  • The author byline in guest posts.

Over time, this should increase the visibility of your profile or page.

Join & Participate in Groups

If you’ve spent any time researching how to succeed at LinkedIn marketing, you should already be aware of the importance of joining and participating in groups.

Groups are where the conversations are taking place. People are talking about the latest happenings in your industry. They’re discussing news items, tips and ideas.

If you know anything about your industry, no doubt you can think of relevant questions to ask, or even provide some answers to questions. So long as you’re abiding by the group’s rules, you can even share content you’ve written on the topic.

Keep Growing Your Connections

If you’re working hard to grow your presence on LinkedIn, this is probably something you’re doing already. But it’s easy to overlook if you’re stuck in your head trying to figure out how to get more people to look at your profile or company page.

The number of connections you have may not apply to your Google rankings. But it just so happens that LinkedIn has its own ranking system. And, one of the primary signals they look at is how many connections you have.

So, do what you can to grow your network. Connect with people at networking events. Invite your friends to join LinkedIn. Connect with people you haven’t added as a connection yet.

Additionally, see if you can get more endorsements and recommendations from your connections. This will also help with your LinkedIn search visibility.

Publish Articles on LinkedIn

You may have published a few articles on LinkedIn already. If so, don’t give up. Keep publishing!

Serial content is the very definition of content marketing. You need to keep writing and publishing new content on a regular, ongoing basis.

The content, of course, should be aimed at your target audience. You should be publishing posts that would be relevant to your niche and your readers.

Keep in mind that you can take the content you’ve published elsewhere (such as on your blog) and publish it to LinkedIn as well. Ideally, it should be the kind of content that works well on LinkedIn. If it isn’t, you can always take a moment to edit it so that it fits the platform.

Some experts say duplicate content can be a problem but that’s not true. It’s only true if you’ve published the exact same content on the exact same website. It does not apply to syndication. Once published, you can do whatever you want with your articles (so long as you haven’t signed an exclusive agreement).

Final Thoughts on Improving Your LinkedIn Search Visibility

Have you encountered any specific challenges while trying to improve your LinkedIn search visibility? What have you tried that’s worked, and what didn’t work?

Let us know in the comments below.

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