Brand Management | Mann & Co. Inc. |



How to Manage High Emotions in Creative Environments

How to Manage High Emotions in Creative EnvironmentsThe fact that there are two halves of the human brain is widely accepted. The left side of the brain accounts for logic, critical thinking, and objectivity. On the other hand, the right side of the brain is responsible for more creative activity. Behavior related to the brain’s right side includes emotional intelligence, visual processing, intuition, and imagination. In other words, the brain’s left side is very calculated, and the right side of the brain is artistic. In the business world, there are many instances in which both logic and creativity are necessary, making it vital to have a leader who can manage high emotions.

Including creative personalities on business, projects are a bit of a double-edged sword. The creativity, imagination, and unconventional problem solving that creatives bring to the table offer undeniable value to corporate organizations.

However, like with all art, the quality of creativity is often subjective. What one designer or artist might find compelling, beautiful, and well worthwhile, another artist might find completely distasteful and uninspired. Herein lies the management challenge when it comes to creative environments and creative personalities.Continue Reading..

3 Great Ways to Reward Your Remote Teams

3 Great Ways to Reward Your Remote TeamsIn the era of COVID-19, the business landscape has already shifted dramatically. With many companies planning a remote work strategy for the remainder of the year, and well into 2021, teams are more scattered than ever before. At least geographically speaking. In light of this, remote teams being successful in completing projects pose managers and team leaders with a new set of hurdles to clear.

Even in the face of worldwide tragedy, the American people have proven themselves resilient. As such, many teams are still working at close to 100% capacity, meeting project objectives, and performing above expectations. Here are three ways to reward your remote teams.Continue Reading..

How to Improve Your Brand Colors During a Rebrand

How to Improve Your Brand Colors During a RebrandIf branding relates to the color, tone, logo, and general consumer perception of any individual organization, then how does a company even begin to approach something like rebranding? More importantly, why? What happens to colors during a rebrand and other brand-elements?

Well, there’s no one-reason a company or organization chooses to rebrand. Rather, there’s a myriad of situations and circumstances that could lead organizational leaders to find a rebrand beneficial and/or necessary. One of the main components of both branding and rebranding, however, is color.Continue Reading..

Marketing, Not Selling, Builds Brand Relationships

Marketing, Not Selling, Builds Brand RelationshipsIn business today, many people seem to think that it’s all about selling. Although selling is indeed the ultimate goal for any business, it should not be your primary focus when it comes to building brand relationships. Companies that focus on building relationships tend to perform better and sell more over the long-term than those who artlessly try to push a sale.

Here are some reasons why your brand should invest energy in building relationships rather than mindlessly pursuing sales.Continue Reading..

How to Choose the Right Marketing Channels

How to Choose the Right Marketing ChannelsMarketing in today’s market is more challenging than ever before. The global pandemic of COVID-19 has created a massive change in the way that we advertise. The changes brought on by the pandemic can be expected to continue for some time. That’s why you must choose the right marketing channels for your brand.

What are the right channels for you and your brand?

Let’s dive into a few key things to know…Continue Reading..

Establishing Your Brand’s Personality Across Platforms

Establishing Your Brand's Personality Across All PlatformsCapturing attention in today’s competitive market is difficult. With so many different platforms out there, gaining attention is even harder. Here are some tips for establishing your brand’s personality across all platforms.

It’s About More Than Getting Attention

One thing that’s important for brands to understand is that marketing is about more than getting attention. For a brand to be truly successful, it has to have a distinct personality. That personality has to be designed to appeal to your customer base.Continue Reading..

The Difference Between Branding And Marketing

The Difference Between Branding And Marketing

There are so many buzzwords out there. It can be easy to get caught up in the game and blur the lines between branding and marketing. They are different areas of focus for a business. But they do work together.

Most businesses have a preference for one item when it comes to sales, branding, and marketing. The best companies can see the entire picture, a picture that includes all three, as well as other important areas such as merchandising and operations.

Professionals in today’s global market must know the difference between branding and marketing. There are subtle but significant differences. If you’re already scratching your head, read on, and learn what makes branding so different from marketing.Continue Reading..

Why Your Branding Doesn’t Look like It Should

Why Your Carefully Designed Branding Doesn't Look like It Should

From logo to letterhead, your branding is an essential aspect of presenting a professional image to consumers. Do you want your business to be taken seriously?

Unfortunately, several awful mistakes can be made as you “carefully design” and create your company identity. Here are some cases that demonstrate bad branding even with the best of intentions.Continue Reading..

Put Customer Experience First for a Stronger Brand

Put Customer Experience First for a Stronger Brand

Many businesses pride themselves on quality customer service, but what about the customer experience? Understanding the customer’s entire journey of experiencing a product or service is vital to brand success.

Sure, a product has its use, but what is its purpose? Such a question speaks to what more a customer gets out of purchasing the products or services of a business.

Take time to answer that for the products and services of your business. Did your mind jump straight to statistics or more features? What about customer experience?

The purpose of your product or service links intimately with the experience of the customer as they use it. Businesses who put customer experience first end up with a stronger brand in the long run.Continue Reading..

Online Marketing with Better Storytelling

Online Marketing with Better Storytelling

Storytelling has long been woven into and conveyed the fabric of human existence. Early humans depicted ceremony, hunting and their explorations in red ochre across the vast expanses of rock, deep inside ancient caves across the world. And these early humans “signed their names” with the stenciled outline of a handprint in red ochre, some 40,000 years old.

Today, our ancestors reach out to us through those handprints. And though we live in a technological age, we still seek out our origins and are curious about the origin stories of others.

“How did you… What happened?” Bards told the heroic deeds and misdeeds of kings and knights across the land. Spoken word poets speak up about the inner and outer struggles of our world today. We still tell our children bedtime stories and relate fables that are hundreds of years old.

But stories aren’t only for the ancients for the children. Storytelling matters more than ever to humanity. And it’s time that brands paid attention.Continue Reading..