Color Management | Mann & Co. Inc.



Color Matching Goes Beyond Adjusting on Press

Color Matching Goes Beyond Adjusting on PressIn a dream world, all colors match. Color matching is easy as the ink gets added in the press, and the job is run without any complications in mere seconds. Yes, that’s the dream. Right there.

Technological advancement has made it easier for printers to help their customers achieve color accuracy. However, many variables affect color and ink and time waste, trying to get the colors right.

Achieving color accuracy goes beyond adjustments on press and starts at your desk. Here are a few steps you can take to make sure your colors match when the job is run.Continue Reading..

Color Combinations That Draw Immediate Attention

Color Combinations That Draw Immediate AttentionSo, how do you select the right color combinations for your brand? For your logo to your latest marketing campaign. You want to stand out from the competition. And appeal to your target audience.

The color principles stemming from the classic science of fine painting apply to both print and digital design.

Color Combinations That Will Surprise Your Audience

Most people understand the general idea of the color wheel. Red, yellow, and blue are the primary colors. Green, orange, and purple/violet are the secondary colors. However, there’s more to mixing these colors.

Being aware of the different color schemes boosts your color knowledge. It also makes your brand message stand out. Here are four color combination schemes that will surprise your audience:Continue Reading..

Color Psychology and How Customers View Your Brand

Color Psychology and How Customers View Your BrandAn iconic brand with good design is more necessary than ever in the modern world. Consider the Apple logo or the Nike “swoosh.” The logo is the foundation of a brand, and its colors can convert or dissuade customers through color psychology.

Hues and their various shades conjure up different feelings in your customers and leads. Color plays a vital role in how we perceive a brand. Your brain processes an image 60,000 times more quickly than one text.

Some 90% of data sent to the brain is visual. Color matters the most to your customer, and here’s how customers view your brand through the lens of color psychology.Continue Reading..

The Truest Colors to Match Your Brand Message

The Truest Colors to Match Your Brand Message

Have you ever heard of a brand book containing your brand message? You’re going to need one to ensure your brand is best represented to the public as professional and personal enough to draw in your ideal customers.

Your brand book, or brand style guide, is a rule book that spells out how your company presents itself to the public through color, font and logo selections, photography, and more. The brand book helps you communicate your brand’s message and share its personality, or rather, how it sounds, looks, and feels.

One often overlooked area is selecting brand colors without considering how consumers will perceive those colors, and thus, your brand message.Continue Reading..

How Poor Print Quality Hurts Your Brand Reputation

How Poor Print Quality Hurts Your Brand Reputation

Is your company good for its word? Is it as good as its name? Poor print quality can easily tank a brand’s reputation.

Tangible assets made up 95% of most companies’ worth before the prevalence of the Information Age before everything went digital. Now, intangible assets make up 75% of a company. Once, all you had to worry about was your print logo, letterhead, business cards, and other advertising materials. However, these printed materials and their print quality are more important than ever to your brand reputation.

Discrepancies in appearance in print quality affect a brand’s reputation value. Unique colors in your logo and brand styling set your company apart from others, and any discrepancy can make it disappear altogether. So, consistent colors keep your brand visible and reliable in your customer’s eyes.Continue Reading..