Color Management | Mann & Co. Inc. |



How to Improve Your Brand Colors During a Rebrand

How to Improve Your Brand Colors During a RebrandIf branding relates to the color, tone, logo, and general consumer perception of any individual organization, then how does a company even begin to approach something like rebranding? More importantly, why? What happens to colors during a rebrand and other brand-elements?

Well, there’s no one-reason a company or organization chooses to rebrand. Rather, there’s a myriad of situations and circumstances that could lead organizational leaders to find a rebrand beneficial and/or necessary. One of the main components of both branding and rebranding, however, is color.Continue Reading..

When Digital and Print Colors Don’t Match

When Web And Print Colors Don't MatchSome people don’t realize the real importance of color management until it’s too late. If, for example, your digital colors don’t match print, you’ve got a problem. Getting digital colors to match what’s on printed media can be exceedingly tricky. Audits are complicated too, yet we must comply. When digital and print colors don’t match, you need to correct the discrepancy before customers catch on. Here’s a breakdown of why it’s so crucial that your brand colors match.Continue Reading..

5 Ways MeasureColor Is Changing Color Management

5 Ways MeasureColor Is Changing Color ManagementColor management is more important than you might think. Or perhaps you realize its importance but want to learn more about what some companies are doing in the changing color management world. Maybe you’re a creative director, and you know how vital color management is. Or perhaps you’re a marketing pro and understand how it influences potential sales. MeasureColor has been shaking things up and revolutionizing the field.

Here are the top 5 ways that MeasureColor is changing color management for the better.Continue Reading..

Check Color Consistency Under All Light Sources

Check Color Consistency Under All Light SourcesAs print professionals know, the colors that are used to promote a brand are very important. Likewise, the quality and consistency of those colors are instrumental to the success of the brand. It’s important for awareness, recognition, and consistency. Different light sources can affect the consistency, perception, and effectiveness of your brand colors.

Here’s why you should always check color consistency under all light sources.Continue Reading..

Overcoming Print Challenges on Eco-Friendly Packaging

Overcoming Printing Challenges on Eco-Friendly PackagingGoing green is all the rage these days. There hasn’t been such a strong focus on sustainability since the 1960s and 1970s. This change in consumer tastes has had a profound impact on the business community. All businesses share one thing in common, packaging. Everyone uses packaging. Presently, companies are being pressured into using eco-friendly packaging. Although the shift towards sustainable packaging is great for the environment, it’s putting a strain on businesses. It can be challenging to print this way.

Here are some tips to help navigate the difficulties of printing on eco-friendly packaging.Continue Reading..

Ensuring Color Quality When Using Similar Tones

Ensuring Color Quality When Using Similar TonesMarketing is a tough field; Creative Directors and other marketing professionals are judged for every piece of content that they produce. Content quality has a significant impact on sales and influences conversion rates. One of the single most important factors in promotional content is color quality.Continue Reading..

The Most Effective Colors For Rebranding In 2020

The Most Effective Colors For Rebranding In 2020Rebranding is a sensitive undertaking. When a brand commits to such a dramatic change, it’s imperative to get it right. One of the most critical aspects of rebranding is color. The colors you choose to put forward will play a key role in determining the success of the company after being rebranded. Here’s an overview of some of the most effective rebranding colors for 2020.Continue Reading..

Making the Most of MeasureColor Reports

Making the Most of MeasureColor ReportsColor is something that brands simply can’t afford to get wrong. Today’s market is fiercely competitive, meaning businesses need to do everything they can to stay ahead. Efficiency, paying attention to detail, and reporting are some of the essential keys to success in the global market. Here’s what you should know about how MeasureColor Reports can help make your business more efficient.Continue Reading..

5 Troublesome Colors to Get Right During Printing

5 Troublesome Colors to Get Right During PrintingWhen you’re a business, it’s important to minimize errors as much as possible. The competition is already knocking at your door trying to take business away, meaning you really can’t afford to make too many mistakes internally. Some of the most frustrating yet common types of errors in business are those made when printing. Certain colors can be incredibly difficult to reproduce accurately. Here’s what you should know about troublesome colors that are hard to get right when printing.Continue Reading..

How Different Colors Appeal to Specific Demographics

How Different Colors Appeal to Specific DemographicsAny marketing professional worth their salt will tell you that color is vital to your brand’s success. The colors you use in your branding and advertising make a huge difference. The psychology of color is a big topic. We will focus on how and why different colors appeal to specific demographics. Here is what you need to know.Continue Reading..