Banners and Signs: Why Color Management is Critical for Live Events

Banners and Signs: Why Color Management is Critical for Live EventsHow important is color management in banners and signs for live events?

Color has an innate ability to influence decisions, communicate nonverbal messages and create atmospheres. Color has a psychological effect on us. It can elicit the type of response live event organizers are after.

Creative directors, designers, and marketers spend countless hours working on banners and signs to project the right brand image during live events. As experts of color psychology, their work often involves carefully selecting colors.

Therefore, it is imperative to know the importance of color and color management.Continue Reading..

Why Companies are Seeing an Increased Need for G7 Certification

Need for G7 CertificationDoes your facility have G7 certification?

The printing industry, much like every other sector, is experiencing growth and change over the last few decades.

One of the most prolific has been the introduction of the G7 method, a system of print specifications that allows printers to print with color precision every time.

So integral is this G7 certification that most marketers and clients request from companies they outsource print work to.Continue Reading..

Why It’s Important to Have G7 Master Experience in Your Facility

Why It's Important to Have G7 Master Experience in Your FacilityNo printer can excel in today’s cut-throat printing space without G7 Master Qualification. This is because G7 Master Printer Certification has now become a print benchmark.

More than ever, creative directors now understand the value and the need for high-quality print standards. 

You see, G7 print certification is the new gold standard for printing. Without it, creative directors are courting printing quality headaches and frustration.Continue Reading..

Color Management Challenges as Your Brand Goes Global

Color Management Challenges as Your Brand Goes GlobalColor choice and management are a primary part of branding. No matter what product you are selling, you need to consider the color of the product itself and its packaging. You must carefully think about the color of your logo before you publish and publicize it. Picking the right color combinations for a regional or national brand is tough enough. What happens when you are targeting a global market? What color management challenges will you face?

The interpretation of color in different areas of the world has a lot to do with indigenous culture, religion, and pop culture. International brands must be aware of such nuances? So how do the most popular brands in the world do it?Continue Reading..

How Color Quality Affects In-Store Advertising

How Color Quality Affects In-Store AdvertisingDid you know that color influences more than 60% of a person’s assessment of a product? This can go up to 90% of their evaluation about a product or a store in some people. Color is universal, and its impact on purchase decisions is undeniable. But how does color quality affect in-store advertising?

In-store advertising is effective because it is targeted at people who are highly engaged. They are likely to be already familiar with the brand. This marketing channel has evolved through the years. In the past, it used to be static signs spread throughout the store. There are digital wait-boards, digital menu boards, video walls, kiosks, and way-finding screens. Brands now can send more interactive messaging than ever before. But what role does color play in all of this?Continue Reading..

How Companies Discover Color Management Today

How Companies Discover Color Management TodayColor management could be best described as determining the color characteristics for devices in the imaging chain. It is a critical issue when it comes to maintaining a brand identity. Color evokes initial opinions and associations in the eyes of consumers and stakeholders at large. It always happens behind the scenes, but once companies run into problems and inconsistencies in print, the importance only becomes more highlighted. As a result, companies discover color management as a solution for many challenges.

Color management does not always guarantee identical reproduction in the imaging chain. However, it gives brands a tremendous amount of control over changes that might occur in the chain. An example of a chain would be from the camera to the editing suite, and finally, print. When done correctly, tuning printers as part of color management can optimize ink consumption significantly.Continue Reading..

How to Maintain Color Consistency as You Expand

How to Maintain Color Consistency as You ExpandWhile all things change with time, there is always room for improvement. Certain types of change can have a negative impact. Sometimes, that’s because it isn’t a universal change. In other words, when there becomes too much variation across a product line that should have very little-to-no volatility; it can detract from the overall quality of that product line. That is one of the many reasons that it’s vital to maintain color consistency through an expansion.

There are many reasons to expand. For instance, if a company’s sales have reached a point where you can’t keep up with customer demands without additional locations. Another reason a company might want to expand is that they’ve established a high enough reputation to the point that a second location is bound to carry over and bring in new business.Continue Reading..

Why GMI Certification is Important for Packaged Products

Why GMI Certification is Important for Packaged ProductsConsistency is key, they say. That saying applies to everything under the sun, from learning the piano through consistent practice to learning how to ride a bike and even mastering the strategic game of chess. And in print marketing, consistency is entirely vital. So, that’s where GMI certification comes into play.

And GMI certification is one of the ways the printing industry standardizes and qualifies the various printing companies. Quality control in printing is a crucial element, as many print jobs are so large in volume that a single error or misprint can cost companies significant money.Continue Reading..

3 Color Management Challenges with a Global Supply Chain

The domestic economy began to end at the onset of the era of technology and information. With that end came the beginning of a much more global economy that is both intertwined and inter-connected. While the shift from a domestic economy to a global one bridged the world in a whole new way, it also brought on its fair share of new obstacles. The supply chain for nearly every industry has been disrupted. Color management, for example, is one industry that faced a brand new set of challenges.

Color management is the systematic conversion of color-perception and representation across different devices. In other words, ensuring that the same shade of blue appears on the website, as does on the mobile version. Or that green retains its shade from digital to print.

Color management is a practice that yields more consistency in the way your brand represents itself to the consumer. In turn, color management drives impactful metrics like customer loyalty, customer trust, and brand perception.Continue Reading..

How to Improve Your Brand Colors During a Rebrand

How to Improve Your Brand Colors During a RebrandIf branding relates to the color, tone, logo, and general consumer perception of any individual organization, then how does a company even begin to approach something like rebranding? More importantly, why? What happens to colors during a rebrand and other brand-elements?

Well, there’s no one-reason a company or organization chooses to rebrand. Rather, there’s a myriad of situations and circumstances that could lead organizational leaders to find a rebrand beneficial and/or necessary. One of the main components of both branding and rebranding, however, is color.Continue Reading..