How Color Quality Affects In-Store Advertising

How Color Quality Affects In-Store AdvertisingDid you know that color influences more than 60% of a person’s assessment of a product? This can go up to 90% of their evaluation about a product or a store in some people. Color is universal, and its impact on purchase decisions is undeniable. But how does color quality affect in-store advertising?

In-store advertising is effective because it is targeted at people who are highly engaged. They are likely to be already familiar with the brand. This marketing channel has evolved through the years. In the past, it used to be static signs spread throughout the store. There are digital wait-boards, digital menu boards, video walls, kiosks, and way-finding screens. Brands now can send more interactive messaging than ever before. But what role does color play in all of this?Continue Reading..

How Companies Discover Color Management Today

How Companies Discover Color Management TodayColor management could be best described as determining the color characteristics for devices in the imaging chain. It is a critical issue when it comes to maintaining a brand identity. Color evokes initial opinions and associations in the eyes of consumers and stakeholders at large. It always happens behind the scenes, but once companies run into problems and inconsistencies in print, the importance only becomes more highlighted. As a result, companies discover color management as a solution for many challenges.

Color management does not always guarantee identical reproduction in the imaging chain. However, it gives brands a tremendous amount of control over changes that might occur in the chain. An example of a chain would be from the camera to the editing suite, and finally, print. When done correctly, tuning printers as part of color management can optimize ink consumption significantly.Continue Reading..

How to Maintain Color Consistency as You Expand

How to Maintain Color Consistency as You ExpandWhile all things change with time, there is always room for improvement. Certain types of change can have a negative impact. Sometimes, that’s because it isn’t a universal change. In other words, when there becomes too much variation across a product line that should have very little-to-no volatility; it can detract from the overall quality of that product line. That is one of the many reasons that it’s vital to maintain color consistency through an expansion.

There are many reasons to expand. For instance, if a company’s sales have reached a point where you can’t keep up with customer demands without additional locations. Another reason a company might want to expand is that they’ve established a high enough reputation to the point that a second location is bound to carry over and bring in new business.Continue Reading..

Why GMI Certification is Important for Packaged Products

Why GMI Certification is Important for Packaged ProductsConsistency is key, they say. That saying applies to everything under the sun, from learning the piano through consistent practice to learning how to ride a bike and even mastering the strategic game of chess. And in print marketing, consistency is entirely vital. So, that’s where GMI certification comes into play.

And GMI certification is one of the ways the printing industry standardizes and qualifies the various printing companies. Quality control in printing is a crucial element, as many print jobs are so large in volume that a single error or misprint can cost companies significant money.Continue Reading..

3 Color Management Challenges with a Global Supply Chain

The domestic economy began to end at the onset of the era of technology and information. With that end came the beginning of a much more global economy that is both intertwined and inter-connected. While the shift from a domestic economy to a global one bridged the world in a whole new way, it also brought on its fair share of new obstacles. The supply chain for nearly every industry has been disrupted. Color management, for example, is one industry that faced a brand new set of challenges.

Color management is the systematic conversion of color-perception and representation across different devices. In other words, ensuring that the same shade of blue appears on the website, as does on the mobile version. Or that green retains its shade from digital to print.

Color management is a practice that yields more consistency in the way your brand represents itself to the consumer. In turn, color management drives impactful metrics like customer loyalty, customer trust, and brand perception.Continue Reading..

How to Improve Your Brand Colors During a Rebrand

How to Improve Your Brand Colors During a RebrandIf branding relates to the color, tone, logo, and general consumer perception of any individual organization, then how does a company even begin to approach something like rebranding? More importantly, why? What happens to colors during a rebrand and other brand-elements?

Well, there’s no one-reason a company or organization chooses to rebrand. Rather, there’s a myriad of situations and circumstances that could lead organizational leaders to find a rebrand beneficial and/or necessary. One of the main components of both branding and rebranding, however, is color.Continue Reading..

When Digital and Print Colors Don’t Match

When Web And Print Colors Don't MatchSome people don’t realize the real importance of color management until it’s too late. If, for example, your digital colors don’t match print, you’ve got a problem. Getting digital colors to match what’s on printed media can be exceedingly tricky. Audits are complicated too, yet we must comply. When digital and print colors don’t match, you need to correct the discrepancy before customers catch on. Here’s a breakdown of why it’s so crucial that your brand colors match.Continue Reading..

5 Ways MeasureColor Is Changing Color Management

5 Ways MeasureColor Is Changing Color ManagementColor management is more important than you might think. Or perhaps you realize its importance but want to learn more about what some companies are doing in the changing color management world. Maybe you’re a creative director, and you know how vital color management is. Or perhaps you’re a marketing pro and understand how it influences potential sales. MeasureColor has been shaking things up and revolutionizing the field.

Here are the top 5 ways that MeasureColor is changing color management for the better.Continue Reading..

Check Color Consistency Under All Light Sources

Check Color Consistency Under All Light SourcesAs print professionals know, the colors that are used to promote a brand are very important. Likewise, the quality and consistency of those colors are instrumental to the success of the brand. It’s important for awareness, recognition, and consistency. Different light sources can affect the consistency, perception, and effectiveness of your brand colors.

Here’s why you should always check color consistency under all light sources.Continue Reading..

Overcoming Print Challenges on Eco-Friendly Packaging

Overcoming Printing Challenges on Eco-Friendly PackagingGoing green is all the rage these days. There hasn’t been such a strong focus on sustainability since the 1960s and 1970s. This change in consumer tastes has had a profound impact on the business community. All businesses share one thing in common, packaging. Everyone uses packaging. Presently, companies are being pressured into using eco-friendly packaging. Although the shift towards sustainable packaging is great for the environment, it’s putting a strain on businesses. It can be challenging to print this way.

Here are some tips to help navigate the difficulties of printing on eco-friendly packaging.Continue Reading..