Color Management | Mann & Co. Inc.



Color Quiz Offers Some Tips for Print Service Providers

Color Quiz Offers Some Tips for Print Service ProvidersThe print service provider market is intensely competitive. With such a competitive market, it pays to take advantage of every insight available. Insights from our PSP Color Quiz can help your company combat and outperform the competition. One of the easiest and most effective ways to beat the competition is to accumulate actionable information that will help you stay not one, but two steps ahead of your competitors. Here’s why you should take the quiz:Continue Reading..

Why so Many Brands Seem Exactly the Same

Why so Many Brands Seem Exactly the SameWith so many brands on the market, grabbing attention is harder than ever before. Domestic companies are going against each other.  They’re also going against the constantly encroaching brands from afar as the global market continues to grow.

Amongst all this fierce competition there is a multitude of companies that seem exactly the same. Here’s what you need to know about why so many seem the same and how to avoid blending in.Continue Reading..

The Difference Between Branding And Marketing

The Difference Between Branding And Marketing

There are so many buzzwords out there. It can be easy to get caught up in the game and blur the lines between branding and marketing. They are different areas of focus for a business. But they do work together.

Most businesses have a preference for one item when it comes to sales, branding, and marketing. The best companies can see the entire picture, a picture that includes all three, as well as other important areas such as merchandising and operations.

Professionals in today’s global market must know the difference between branding and marketing. There are subtle but significant differences. If you’re already scratching your head, read on, and learn what makes branding so different from marketing.Continue Reading..

Stand out Colors That May Just Blend in on Shelves

Stand out Colors That May Just Blend in on ShelvesStand out colors matter in business. Let’s face it; color is an incredibly important part of your marketing mix, particularly your packaging. It is undeniably essential in both print and digital form. Color grabs attention, at least that’s what it’s supposed to do.

However, to really hit home, the color on your packaging and printed materials need to do more than grab attention, they need to stand out.Continue Reading..

How Lighting Conditions Affect Overall Color Quality

How Lighting Conditions Affect Overall Color QualityWhen you consider color quality, you are often concerned about the final product after it comes off the press. Indeed, many factors affect color in printing, from a poorly calibrated monitor to selecting the wrong color mode on your computer while designing.

Color quality also matters when it comes to lighting conditions whether you’re shooting photos of a product or observing the final product. The eye takes in color differently at night vs. day and also beneath various indoor light conditions and natural light.Continue Reading..