Consistency is key, they say. That saying applies to everything under the sun, from learning the piano through consistent practice to learning how to ride a bike and even mastering the strategic game of chess. And in print marketing, consistency is entirely vital. So, that’s where GMI certification comes into play.
And GMI certification is one of the ways the printing industry standardizes and qualifies the various printing companies. Quality control in printing is a crucial element, as many print jobs are so large in volume that a single error or misprint can cost companies significant money.Continue Reading..