Color Management and Marketing | Blog | Mann & Co. Inc. | Page 4 of 33

5 Tips for Maintaining Color Consistency on Different Materials

5 Tips for Maintaining Color Consistency on Different MaterialsCompanies don’t just pick out brand colors randomly. There is an aim for color consistency.

Typically, there’s a lot of research and thought that goes into selecting fonts, colors, shapes and a great deal more.

This is because consumers come to associate companies with their branding elements, especially their brand colors.

Evernote? Green.

Coca-Cola? Red.

Facebook? Blue.

And the list goes on.

When you look carefully, you can also see that Evernote’s green isn’t any ordinary green. It’s a particular one. That’s how it is with every well-known brand.

So, maintaining color consistency across different materials is essential but not always as straightforward as it sounds.

Here are five tips for maintaining color consistency on different materials.Continue Reading..

When Are Whitepapers Effective for Lead Generation

When Are Whitepapers Effective for Lead GenerationA whitepaper isn’t the only thing you can give away in exchange for an email address.

You could offer samples, checklists, reports, eBooks, transcriptions, courses, infographics, audio recordings and more. And, there are times when these would be better options for your audience compared to whitepapers. After all, a whitepaper is an in-depth report to help your audience understand a specific issue. Not everyone wants to do a lot of reading.

So, when should you use white papers for lead generation?Continue Reading..

Increasing the ROI of Your Pay-Per-Click Campaigns

Increasing the ROI of Your Pay-Per-Click CampaignsPay-per-click campaigns are all the rage. They make it easy for you to drive traffic to your website, encourage conversions and increase sales.

But there’s one thing that can be a little off-putting. Because you’re spending money, naturally, you want to see a return on investment.

Sometimes, ad campaigns yield no ROI. Sometimes, you break even. If you’re tenacious and continually optimizing, you can get a positive ROI. But being tenacious is key.

So, here are some tips on how to increase the ROI of your pay-per-click campaigns.Continue Reading..

Why Most of Your Marketing Emails Get Sent Straight to Spam

Why Most of Your Marketing Emails Get Sent Straight to SpamSpam! No one likes it.

You spend a lot of time building your email list and crafting marketing messages.

After all, email is an important marketing channel, and if you aren’t utilizing it, you could be leaving a lot of money on the table.

Unfortunately, many of your marketing emails are probably getting sent straight to spam.

While it’s difficult if not impossible to get 100% of your subscribers to open your emails, there’s always room for improvement. And, spam is the last place you want your emails to end up.

You don’t want your email list to go to waste, do you?

Let’s explore why your marketing emails are going straight to spam and what you can do about it.Continue Reading..

How to Keep Track of Multi-Channel Marketing Campaigns

How to Keep Track of Multi-Channel Marketing CampaignsYou need to track multi-channel marketing campaigns. Good marketers know the importance of monitoring their marketing efforts.

There’s just one problem. The complexity of tracking tends to increase with every channel you add to your strategy.

And, multichannel marketing is just the starting point. Today, conversations around omnichannel marketing are increasing.

So, if you’re leveraging every channel available to market your business, you’ve got your work cut out for you. Not just regarding the effort that must be put into every channel, but the effort involved in tracking them.

Let’s look at the steps you can take to keep better track of your multi-channel marketing campaigns with greater ease.Continue Reading..