In marketing, we are taught to remember and revere the 4 Ps of the marketing mix, product, place, price, and promotion. Of course, packaging also plays a crucial role here. With that in mind, consider all of the print material that brands produce. Almost everything they print is imbued with their brand colors. But what about special effects? Here are some helpful tips for printing special effects.Continue Reading..
The business world has been tightening its purse strings. The pandemic is not the only reason for this. Traditionally, businesses have pushed for efficiency at every turn. More recently, the business community has been responding to the mounting pressures regarding environmental responsibility. Between the drive for efficiency and environmental sustainability, firms have been embracing both. Here’s what you should know about the rising significance of sustainable printing.Continue Reading..
Businesses who don’t have a blog are falling behind. Keeping the public engaged should always be a top priority, and blog posts are one of the most effective ways to sustain engagement. The quality of your blog posts is a key factor that will make a big difference in how your posts perform. If you’re serious about building your business, you need to know how to use blog posts to keep people engaged, here’s what you need to know.Continue Reading..
Rebranding is a sensitive undertaking. When a brand commits to such a dramatic change, it’s imperative to get it right. One of the most critical aspects of rebranding is color. The colors you choose to put forward will play a key role in determining the success of the company after being rebranded. Here’s an overview of some of the most effective rebranding colors for 2020.Continue Reading..
Color is something that brands simply can’t afford to get wrong. Today’s market is fiercely competitive, meaning businesses need to do everything they can to stay ahead. Efficiency, paying attention to detail, and reporting are some of the essential keys to success in the global market. Here’s what you should know about how MeasureColor Reports can help make your business more efficient.Continue Reading..
When you’re a business, it’s important to minimize errors as much as possible. The competition is already knocking at your door trying to take business away, meaning you really can’t afford to make too many mistakes internally. Some of the most frustrating yet common types of errors in business are those made when printing. Certain colors can be incredibly difficult to reproduce accurately. Here’s what you should know about troublesome colors that are hard to get right when printing.Continue Reading..
Downtime can be hit or miss. It’s good in many ways to have time away from the office or out of the ordinary. But for some of us, it can feel like we’re not productive, although it might not be your first thought. Having that extra time is great to work on other projects and get more done.
Netflix chills are fun and relaxing. Though, you can only binge-watch your favorite shows for so long without getting antsy or feeling under accomplished.
Here are some tips for putting downtime to good use while away from the office.Continue Reading..
Businesses are always looking for attention. More specifically, they are always looking for ways to get attention. Savvy marketers know that social media is one of the best channels for building an audience. Here’s what you should know about establishing yourself as a thought leader on LinkedIn.Continue Reading..
Any marketing professional worth their salt will tell you that color is vital to your brand’s success. The colors you use in your branding and advertising make a huge difference. The psychology of color is a big topic. We will focus on how and why different colors appeal to specific demographics. Here is what you need to know.Continue Reading..