Businesses are always looking for attention. More specifically, they are always looking for ways to get attention. Savvy marketers know that social media is one of the best channels for building an audience. Here’s what you should know about establishing yourself as a thought leader on LinkedIn.Continue Reading..
Any marketing professional worth their salt will tell you that color is vital to your brand’s success. The colors you use in your branding and advertising make a huge difference. The psychology of color is a big topic. We will focus on how and why different colors appeal to specific demographics. Here is what you need to know.Continue Reading..
Brands face incredible challenges when it comes to building recognition in today’s broad global market. One wrong move can hurt sales. With so many people vying for attention online, in print, and every other advertising medium, you have to put in the extra effort to get your name out there. More challenging still is figuring out how to retain those customers after you’ve got their business. Here’s what you need to know about the importance of color consistency in branding and why any variation can decrease your sales.Continue Reading..
For businesses today, print quality is of utmost importance. Branding has become essential, and one of the most vital components of branding is color. Your brand colors go on all sorts of printed material. You use much of this material, either directly or indirectly, to advertise your business. Here’s what you should know about MeasureColor and how your business can benefit from it.Continue Reading..
Capturing attention in today’s competitive market is difficult. With so many different platforms out there, gaining attention is even harder. Here are some tips for establishing your brand’s personality across all platforms.
One thing that’s important for brands to understand is that marketing is about more than getting attention. For a brand to be truly successful, it has to have a distinct personality. That personality has to be designed to appeal to your customer base.Continue Reading..
The print service provider market is intensely competitive. With such a competitive market, it pays to take advantage of every insight available. Insights from our PSP Color Quiz can help your company combat and outperform the competition. One of the easiest and most effective ways to beat the competition is to accumulate actionable information that will help you stay not one, but two steps ahead of your competitors. Here’s why you should take the quiz:Continue Reading..
In business, it’s essential to take advantage of anything that can give you an edge. Savvy marketers know that LinkedIn is a great resource for boosting leads. Here are some surprising ways you can use LinkedIn to generate leads.
LinkedIn is one of the most powerful tools in a marketer’s arsenal. The biggest challenge for most people is choosing where to start. Is it better to start messaging people manually? Or should you pay for ads on LinkedIn to attract leads? These questions are common among people who are new to using LinkedIn for leads.Continue Reading..
With so many brands on the market, grabbing attention is harder than ever before. Domestic companies are going against each other. They’re also going against the constantly encroaching brands from afar as the global market continues to grow.
Amongst all this fierce competition there is a multitude of companies that seem exactly the same. Here’s what you need to know about why so many seem the same and how to avoid blending in.Continue Reading..
There are so many buzzwords out there. It can be easy to get caught up in the game and blur the lines between branding and marketing. They are different areas of focus for a business. But they do work together.
Most businesses have a preference for one item when it comes to sales, branding, and marketing. The best companies can see the entire picture, a picture that includes all three, as well as other important areas such as merchandising and operations.
Professionals in today’s global market must know the difference between branding and marketing. There are subtle but significant differences. If you’re already scratching your head, read on, and learn what makes branding so different from marketing.Continue Reading..