Have you begun segmenting leads for your website? You’re starting to see some traction with generating leads. It’s exciting to see a growing interest in your business, services and/or products.
But not keeping organized can be problematic. It’s not uncommon for businesses to use many tools to capture and engage their prospects. At first, it might seem manageable. But it can quickly get out of hand as you generate more and more leads.
Data can get lost. Inaccuracies and errors can creep in. Duplicate entries can be created with you knowing. Categorizing or segmenting leads can become a chore. It can get to the point where you don’t even know who’s “warm” or “cold” anymore.
What the above underscores is the importance of centralizing and segmenting leads.Continue Reading..