Color Management and Marketing | Blog | Mann & Co. Inc. | Page 4 of 36

Integrating Marketing Channels for Brand Consistency

Integrating Marketing Channels for Brand ConsistencyHow do you handle brand consistency? So many options exist for marketing. So, how do you know where to begin?

Social media, content, email campaign, and direct mail make up the tip of the marketing iceberg. But you’re not looking at what’s beneath. No one thing is king in marketing like consistency.

Marketing on multiple channels can increase your exposure to customers. However, it’s also confusing and takes more time than it should. You can get higher engagement rates with the omnichannel marketing approach Success comes through better brand consistency, and you do that by integrating your marketing channels.Continue Reading..

The Marketing Power of Local Influencers and Print

The Marketing Power of Local Influencers and Print

With the rise of social media came the rise of influencers. Readers and viewers trust their input. Every influencer has a niche audience which fits their unique personality and content. The marketing power of local influencers also extends well into print advertising.

USA Today reports that 75% of brands surveyed utilize influencers in their campaigns. Find the right influencer, and you increase your odds of converting customers to loyal buyers more efficiently and quickly, especially in a local market.Continue Reading..

What Do Customers Think When Branding Colors Vary?

What Do Customers Think When Branding Colors Vary?Your star of branding is your logo and its unique hue or colors. That’s right, your branding colors. However, your visual position is the cornerstone of how customers perceive your brand, and they have strong opinions about, well, everything.

Your unique color system may vary a few shades depending on where it appears, but you want it to represent your brand in the best possible way. Your customers must still understand your mission and the message you are sharing. But what do your customers think when branding colors vary?Continue Reading..

Why It’s Time to Optimize for Voice Search

Why It's Time to Optimize for Voice SearchIt’s easier to say something by voice search than type it. Texting is dangerous and illegal when on the road, so it makes more sense to speak your question. Moving through the day, for most folks, means multitasking, and voice search gets people the information they need now.

Voice search is not a fad. Over 40 percent of adults searched by voice in 2016, and more than 50 percent of searches will be spoken, instead of typed, by 2020. Now is the time to optimize your website for voice search.Continue Reading..

7 Stats That Prove Video Marketing Is Your Best Friend

7 Stats That Prove Video Marketing Is Your Best FriendFeeling left out when it comes to your social media following and video marketing? You see many brands post video content on their social media and webpage and wonder if there’s something to video marketing.

Video is the new king in content marketing. It’s a strong strategy for any brand to adopt. Still skeptical? Here are seven video marketing stats that prove video is your brand’s best friend.

Continue Reading..


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