With so many brands on the market, grabbing attention is harder than ever before. Domestic companies are going against each other. They’re also going against the constantly encroaching brands from afar as the global market continues to grow.
Amongst all this fierce competition there is a multitude of companies that seem exactly the same. Here’s what you need to know about why so many seem the same and how to avoid blending in.Continue Reading..
There are so many buzzwords out there. It can be easy to get caught up in the game and blur the lines between branding and marketing. They are different areas of focus for a business. But they do work together.
Most businesses have a preference for one item when it comes to sales, branding, and marketing. The best companies can see the entire picture, a picture that includes all three, as well as other important areas such as merchandising and operations.
Professionals in today’s global market must know the difference between branding and marketing. There are subtle but significant differences. If you’re already scratching your head, read on, and learn what makes branding so different from marketing.Continue Reading..
Stand out colors matter in business. Let’s face it; color is an incredibly important part of your marketing mix, particularly your packaging. It is undeniably essential in both print and digital form. Color grabs attention, at least that’s what it’s supposed to do.
However, to really hit home, the color on your packaging and printed materials need to do more than grab attention, they need to stand out.Continue Reading..
When you consider color quality, you are often concerned about the final product after it comes off the press. Indeed, many factors affect color in printing, from a poorly calibrated monitor to selecting the wrong color mode on your computer while designing.
Color quality also matters when it comes to lighting conditions whether you’re shooting photos of a product or observing the final product. The eye takes in color differently at night vs. day and also beneath various indoor light conditions and natural light.Continue Reading..
Building your brand is a major undertaking that comes with high stakes. When you get your branding wrong the first time, especially as a startup, your failure to resonate with your audience poses risks for your business. When you rebrand as an established business, rebranding still risks losing part of your customer base if you don’t get it right.
So, boost your chances of rebranding success with careful planning, strong strategy, and attention to detail. The most powerful rebranding tool in your kit is color for its memorability, its message, and the way it psychologically impacts your audience.Continue Reading..
Many business owners imagine that color variation in their digital and print campaigns don’t carry as much weight as the actual service or product quality. It’s just color. Right?
Wrong. Your branding colors are the cornerstone of success when it comes to recognition and your company’s associated reputation.
Consistency is king for holding a competitive edge and speaking at any length to your market. Maintain a visual language that’s consistent across platforms and media in color and style.
People will remember your brand and are more likely to associate the message and feel you want with your company and its products. Your brain processes an image 60,000 times more quickly than text.
What’s the purpose of your logo? It’s to build recognition via repetition. Let’s face it: humans are inundated by tons of information daily. The brain processes 400 billion bits of information daily, and humans are only aware of 2,000 bits.
Being unique, authentic, and consistent are the ways to your consumers’ hearts and pockets. Diluting your logo and other brand materials with color variation tires and confuses the consumer.Continue Reading..
In a dream world, all colors match. Color matching is easy as the ink gets added in the press, and the job is run without any complications in mere seconds. Yes, that’s the dream. Right there.
Technological advancement has made it easier for printers to help their customers achieve color accuracy. However, many variables affect color and ink and time waste, trying to get the colors right.
Achieving color accuracy goes beyond adjustments on press and starts at your desk. Here are a few steps you can take to make sure your colors match when the job is run.Continue Reading..
So, how do you select the right color combinations for your brand? For your logo to your latest marketing campaign. You want to stand out from the competition. And appeal to your target audience.
The color principles stemming from the classic science of fine painting apply to both print and digital design.
Most people understand the general idea of the color wheel. Red, yellow, and blue are the primary colors. Green, orange, and purple/violet are the secondary colors. However, there’s more to mixing these colors.
Being aware of the different color schemes boosts your color knowledge. It also makes your brand message stand out. Here are four color combination schemes that will surprise your audience:Continue Reading..
Is print dead? Not quite. Both digital and print marketing hold value in the growth of one’s business.
Most business owners concentrate on digital marketing. In 2018, 83 percent of businesses believed their online marketing was on track. A presence on multiple digital channels is the new cornerstone of a marketing strategy for businesses. That means 81% rely on social media, 78% on websites. Also, 69% on email, 55% on display ads, 53% on mobile apps, and 53% on content marketing.Continue Reading..
From logo to letterhead, your branding is an essential aspect of presenting a professional image to consumers. Do you want your business to be taken seriously?
Unfortunately, several awful mistakes can be made as you “carefully design” and create your company identity. Here are some cases that demonstrate bad branding even with the best of intentions.Continue Reading..