Lead Generation Marketing | Blog | Mann & Co. Inc. | Page 4 of 30

Segmenting Leads: Why It’s Important

Segmenting Leads: Why It's ImportantHave you begun segmenting leads for your website? You’re starting to see some traction with generating leads. It’s exciting to see a growing interest in your business, services and/or products.

But not keeping organized can be problematic. It’s not uncommon for businesses to use many tools to capture and engage their prospects. At first, it might seem manageable. But it can quickly get out of hand as you generate more and more leads.

Data can get lost.  Inaccuracies and errors can creep in. Duplicate entries can be created with you knowing. Categorizing or segmenting leads can become a chore. It can get to the point where you don’t even know who’s “warm” or “cold” anymore.

What the above underscores is the importance of centralizing and segmenting leads.Continue Reading..

7 Things to Generate Higher Quality Leads

7 Things to Generate Higher Quality LeadsVirtually every website with enough traffic can generate leads. But just because you can doesn’t mean they’re higher quality leads.

Be honest. Do you have a big email list that doesn’t seem to pay attention to your emails? And, do you end up cleaning your list of people who aren’t engaging with your emails every quarter or so?

Look, it’s great that you have a big list. And, cleaning it periodically is best practice. But don’t you wish you could convert a higher quality leads? Then read on.Continue Reading..

Multichannel Marketing Stats Prove Worth the Effort

Multichannel Marketing Stats Prove Worth the EffortWhat can multichannel marketing stats show us about its overall effectiveness?

So, you’re beginning to think about multichannel marketing.

But you understand that it can be a big commitment regarding personnel, time and resources. You also know that it must be done right if you want it to work for you.

Overall, you aren’t thoroughly convinced that it’s the next step forward for your business. But you’re considering it.

The multichannel marketing stats that follow might push you over the edge. Let’s explore several multichannel marketing stats that prove it’s worth the effort.Continue Reading..

Picking the Right Marketing Channels to Use Together

Picking the Right Marketing Channels to Use TogetherIn the world of marketing channels, there’s a lot of talk about multichannel and omnichannel.

As important as it might be to connect with your audience in as many ways as possible, this doesn’t mean you’re going to get a high ROI from every channel.

Additionally, mastering every channel is difficult. Doing so may also not be in your best interest. For each small business, some channels are better than others.

So, determining your marketing channel mix is crucial to the success of your marketing strategy.

But how do you pick the right marketing channels for your business?Continue Reading..

Does Print Marketing Matter Anymore?

Does Print Marketing Matter Anymore?Those declaring the end of print marketing aren’t in tune with where things are headed.

According to Alliance Business Services, 79% of households say they read or scan direct mail ads. Additionally, for every $167 spent on direct mail, U.S. marketers sell $2,095 in goods. Print marketing is incredibly effective and can perfectly complement all other tactics you’re using to talk to your customers.

The question is not whether print marketing matters. The question is whether you will make it a part of your marketing strategy, and if so, how.

So, let’s explore what this strategy does and how to use it.Continue Reading..


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