Color Management and Marketing | Blog | Mann & Co. Inc. | Page 4 of 37

Put Customer Experience First for a Stronger Brand

Put Customer Experience First for a Stronger Brand

Many businesses pride themselves on quality customer service, but what about the customer experience? Understanding the customer’s entire journey of experiencing a product or service is vital to brand success.

Sure, a product has its use, but what is its purpose? Such a question speaks to what more a customer gets out of purchasing the products or services of a business.

Take time to answer that for the products and services of your business. Did your mind jump straight to statistics or more features? What about customer experience?

The purpose of your product or service links intimately with the experience of the customer as they use it. Businesses who put customer experience first end up with a stronger brand in the long run.Continue Reading..

Online Marketing with Better Storytelling

Online Marketing with Better Storytelling

Storytelling has long been woven into and conveyed the fabric of human existence. Early humans depicted ceremony, hunting and their explorations in red ochre across the vast expanses of rock, deep inside ancient caves across the world. And these early humans “signed their names” with the stenciled outline of a handprint in red ochre, some 40,000 years old.

Today, our ancestors reach out to us through those handprints. And though we live in a technological age, we still seek out our origins and are curious about the origin stories of others.

“How did you… What happened?” Bards told the heroic deeds and misdeeds of kings and knights across the land. Spoken word poets speak up about the inner and outer struggles of our world today. We still tell our children bedtime stories and relate fables that are hundreds of years old.

But stories aren’t only for the ancients for the children. Storytelling matters more than ever to humanity. And it’s time that brands paid attention.Continue Reading..

Embracing AI to Personalize the Customer Experience

Embracing AI to Personalize the Customer ExperienceThe Digital Age of advertising is booming with innovation. Understandably, it’s hard for companies to keep up with shifting platforms, algorithms, and software. That’s where AI comes in.

Searches are getting more specific, and customers expect their niche needs to be met. That’s where artificial intelligence can assist with the personalization that your customers crave.Continue Reading..

How Poor Print Quality Hurts Your Brand Reputation

How Poor Print Quality Hurts Your Brand Reputation

Is your company good for its word? Is it as good as its name? Poor print quality can easily tank a brand’s reputation.

Tangible assets made up 95% of most companies’ worth before the prevalence of the Information Age before everything went digital. Now, intangible assets make up 75% of a company. Once, all you had to worry about was your print logo, letterhead, business cards, and other advertising materials. However, these printed materials and their print quality are more important than ever to your brand reputation.

Discrepancies in appearance in print quality affect a brand’s reputation value. Unique colors in your logo and brand styling set your company apart from others, and any discrepancy can make it disappear altogether. So, consistent colors keep your brand visible and reliable in your customer’s eyes.Continue Reading..

Improving Brand Communication

Improving Brand CommunicationMiscommunication remains a major pitfall for businesses of all sizes, and not just between employees and employers. Brand communication is a key component to company success and must be consistent throughout all channels and every detail, including behind the scenes efforts that the customers don’t see.Continue Reading..


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