Going green is all the rage these days. There hasn’t been such a strong focus on sustainability since the 1960s and 1970s. This change in consumer tastes has had a profound impact on the business community. All businesses share one thing in common, packaging. Everyone uses packaging. Presently, companies are being pressured into using eco-friendly packaging. Although the shift towards sustainable packaging is great for the environment, it’s putting a strain on businesses. It can be challenging to print this way.
Here are some tips to help navigate the difficulties of printing on eco-friendly packaging.Continue Reading..
Marketing is a tough field; Creative Directors and other marketing professionals are judged for every piece of content that they produce. Content quality has a significant impact on sales and influences conversion rates. One of the single most important factors in promotional content is color quality.
Marketing in today’s market is more challenging than ever before. The global pandemic of COVID-19 has created a massive change in the way that we advertise. The changes brought on by the pandemic can be expected to continue for some time. That’s why you must choose the right marketing channels for your brand.
In marketing, we are taught to remember and revere the 4 Ps of the marketing mix, product, place, price, and promotion. Of course, 
The business world has been tightening its purse strings. The pandemic is not the only reason for this. Traditionally, businesses have pushed for efficiency at every turn. More recently, the business community has been responding to the mounting pressures regarding environmental responsibility. Between the drive for efficiency and environmental sustainability, firms have been embracing both. Here’s what you should know about the rising significance of sustainable printing.
Businesses who don’t have a blog are falling behind. Keeping the public engaged should always be a top priority, and blog posts are one of the most effective ways to sustain engagement. The quality of your blog posts is a key factor that will make a big difference in how your posts perform. If you’re serious about building your business, you need to know how to use blog posts to keep people engaged, here’s what you need to know.
Rebranding is a sensitive undertaking. When a brand commits to such a dramatic change, it’s imperative to get it right. One of the most critical aspects of rebranding is color. The colors you choose to put forward will play a key role in determining the success of the company after being rebranded. Here’s an overview of some of the most effective rebranding colors for 2020.
Color is something that brands simply can’t afford to get wrong. Today’s market is fiercely competitive, meaning businesses need to do everything they can to stay ahead. Efficiency, paying attention to detail, and reporting are some of the essential keys to success in the global market. Here’s what you should know about how MeasureColor Reports can help make your business more efficient.
When you’re a business, it’s important to minimize errors as much as possible. The competition is already knocking at your door trying to take business away, meaning you really can’t afford to make too many mistakes internally. Some of the most frustrating yet common types of errors in business are those made when printing. Certain colors can be incredibly difficult to reproduce accurately. Here’s what you should know about troublesome colors that are hard to get right when printing.
Downtime can be hit or miss. It’s good in many ways to have time away from the office or out of the ordinary. But for some of us, it can feel like we’re not productive, although it might not be your first thought. Having that extra time is great to work on other projects and get more done.