Personalization is the name of the game. So, if you’re going to engage in multichannel marketing… It should be a personalized multichannel marketing strategy.
It’s one thing to reach out to your prospects and customers in a broad sense. Quite another to use their name in your marketing And share relevant and compelling offers with them at exactly the right time.
After all, marketing is all about reaching the right person at the right time with the right offer, isn’t it?
So, here are six ways to create a more personalized multichannel marketing strategy.Continue Reading..