Your star of branding is your logo and its unique hue or colors. That’s right, your branding colors. However, your visual position is the cornerstone of how customers perceive your brand, and they have strong opinions about, well, everything.
Your unique color system may vary a few shades depending on where it appears, but you want it to represent your brand in the best possible way. Your customers must still understand your mission and the message you are sharing. But what do your customers think when branding colors vary?Continue Reading..
It’s easier to say something by voice search than type it. Texting is dangerous and illegal when on the road, so it makes more sense to speak your question. Moving through the day, for most folks, means multitasking, and voice search gets people the information they need now.
Feeling left out when it comes to your social media following and video marketing? You see many brands post video content on their social media and webpage and wonder if there’s something to video marketing.
Many companies turn to retro branding to bring out nostalgia and a sense of trust. In 2014, Coca-Cola released Coke Life. A new product with less sugar and more natural ingredients. Also with the classic Coke taste — minus one component, its red branding color. Coke Life came in a green to match its natural transition. Needless say, the product was pulled from many shelves over the next few years.
Increase loyalty by connecting with your customers through personalization in marketing. Above all, the best marketing brings out an emotional response. And telling a good story is part of that process.