Color Management and Marketing | Blog | Mann & Co. Inc. | Page 3 of 36

How Poor Print Quality Hurts Your Brand Reputation

How Poor Print Quality Hurts Your Brand Reputation

Is your company good for its word? Is it as good as its name? Poor print quality can easily tank a brand’s reputation.

Tangible assets made up 95% of most companies’ worth before the prevalence of the Information Age before everything went digital. Now, intangible assets make up 75% of a company. Once, all you had to worry about was your print logo, letterhead, business cards, and other advertising materials. However, these printed materials and their print quality are more important than ever to your brand reputation.

Discrepancies in appearance in print quality affect a brand’s reputation value. Unique colors in your logo and brand styling set your company apart from others, and any discrepancy can make it disappear altogether. So, consistent colors keep your brand visible and reliable in your customer’s eyes.Continue Reading..

Improving Brand Communication

Improving Brand CommunicationMiscommunication remains a major pitfall for businesses of all sizes, and not just between employees and employers. Brand communication is a key component to company success and must be consistent throughout all channels and every detail, including behind the scenes efforts that the customers don’t see.Continue Reading..

Better Relationships with User-Generated Content

Better Relationships With User-Generated ContentSo, the talk of social media town these days is all about building better customer experience and doing that through engagement, engagement, engagement. Over-engaging can come across, well, spammy. Honestly, the truth is that folks trust customers more than they’ll trust any company. Thus, enter user-generated content.

People don’t buy into slogans without hearing the real voices that are using the brand. Companies are catching onto the idea and seeking out influencers that can vet their brand. However, even then, customers don’t know what’s real and what’s not real.

That’s where user-generated content (UGC) comes to save, build, and deepen brand loyalty. Companies utilize, with permission, the photos, videos, and blog content that customers create about the brand and their personal experiences to elevate it. Companies integrate this content into their marketing efforts. Seeing this leads to interaction with a more trusting and engaged audience.Continue Reading..

Could AMP Give Your Site a Competitive Edge?

Could AMP Give Your Site a Competitive Edge?You’ve likely come across AMP doing a Google search and wondered if you were lost until you quickly found the content you needed. Accelerated Mobile Pages (AMP) is a Google-supported open source project that offers resources to help developers optimize their landing pages for mobile speed.

AMP pages load four times faster than regular pages. This increase in speed boosts engagement rates as well as ad performance. Should you include AMP in your mobile optimization strategy? Can you use AMP to gain a competitive edge in searches?Continue Reading..

Integrating Marketing Channels for Brand Consistency

Integrating Marketing Channels for Brand ConsistencyHow do you handle brand consistency? So many options exist for marketing. So, how do you know where to begin?

Social media, content, email campaign, and direct mail make up the tip of the marketing iceberg. But you’re not looking at what’s beneath. No one thing is king in marketing like consistency.

Marketing on multiple channels can increase your exposure to customers. However, it’s also confusing and takes more time than it should. You can get higher engagement rates with the omnichannel marketing approach Success comes through better brand consistency, and you do that by integrating your marketing channels.Continue Reading..


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