Could the answer to your marketing woes be that you’re targeting the wrong audience? In marketing, you must be reaching the right audience. When marketing efforts fail to reach the desired audience, businesses lose money. It seems obvious and straightforward. But when you’re marketing something, you have to consider what type of customer could and should be buying it. But even if you know that information, your efforts can still miss the mark, especially if you and your team don’t match the same profile as your target audience.
Here are the five signs that you’re targeting the wrong audience.Continue Reading..
Some people don’t realize the real importance of color management until it’s too late. If, for example, your digital colors don’t match print, you’ve got a problem. Getting digital colors to match what’s on printed media can be exceedingly tricky. Audits are complicated too, yet we must comply. When digital and print colors don’t match, you need to correct the discrepancy before customers catch on. Here’s a breakdown of why it’s so crucial that your brand colors match.
Color management is more important than you might think. Or perhaps you realize its importance but want to learn more about what some companies are doing in the changing color management world. Maybe you’re a creative director, and you know how vital color management is. Or perhaps you’re a marketing pro and understand how it influences potential sales. 
As print professionals know, the colors that are used to promote a brand are very important. Likewise, the quality and consistency of those colors are instrumental to the success of the brand. It’s important for awareness, recognition, and consistency. Different 
Marketing today is much more challenging than in previous years. In another sense, however, it’s also much easier than ever before. We have much more powerful tools available to us and more sophisticated types of campaigns. One of the most popular of these are PPC campaigns or pay per click campaigns. These campaigns can be hugely successful. They can also be a money pit when they fail. Learn how to avoid PPC campaign failure.
In business today, many people seem to think that it’s all about selling. Although selling is indeed the ultimate goal for any business, it should not be your primary focus when it comes to building brand relationships. Companies that focus on building relationships tend to perform better and sell more over the long-term than those who artlessly try to push a sale.
Going green is all the rage these days. There hasn’t been such a strong focus on sustainability since the 1960s and 1970s. This change in consumer tastes has had a profound impact on the business community. All businesses share one thing in common, packaging. Everyone uses packaging. Presently, companies are being pressured into using eco-friendly packaging. Although the shift towards sustainable packaging is great for the environment, it’s putting a strain on businesses. It can be challenging to print this way.
Marketing is a tough field; Creative Directors and other marketing professionals are judged for every piece of content that they produce. Content quality has a significant impact on sales and influences conversion rates. One of the single most important factors in promotional content is color quality.
Marketing in today’s market is more challenging than ever before. The global pandemic of COVID-19 has created a massive change in the way that we advertise. The changes brought on by the pandemic can be expected to continue for some time. That’s why you must choose the right marketing channels for your brand.
In marketing, we are taught to remember and revere the 4 Ps of the marketing mix, product, place, price, and promotion. Of course,