Color Management and Marketing | Blog | Mann & Co. Inc. | Page 3 of 32

Increasing the ROI of Your Pay-Per-Click Campaigns

Increasing the ROI of Your Pay-Per-Click CampaignsPay-per-click campaigns are all the rage. They make it easy for you to drive traffic to your website, encourage conversions and increase sales.

But there’s one thing that can be a little off-putting. Because you’re spending money, naturally, you want to see a return on investment.

Sometimes, ad campaigns yield no ROI. Sometimes, you break even. If you’re tenacious and continually optimizing, you can get a positive ROI. But being tenacious is key.

So, here are some tips on how to increase the ROI of your pay-per-click campaigns.Continue Reading..

Why Most of Your Marketing Emails Get Sent Straight to Spam

Why Most of Your Marketing Emails Get Sent Straight to SpamSpam! No one likes it.

You spend a lot of time building your email list and crafting marketing messages.

After all, email is an important marketing channel, and if you aren’t utilizing it, you could be leaving a lot of money on the table.

Unfortunately, many of your marketing emails are probably getting sent straight to spam.

While it’s difficult if not impossible to get 100% of your subscribers to open your emails, there’s always room for improvement. And, spam is the last place you want your emails to end up.

You don’t want your email list to go to waste, do you?

Let’s explore why your marketing emails are going straight to spam and what you can do about it.Continue Reading..

How to Keep Track of Multi-Channel Marketing Campaigns

How to Keep Track of Multi-Channel Marketing CampaignsYou need to track multi-channel marketing campaigns. Good marketers know the importance of monitoring their marketing efforts.

There’s just one problem. The complexity of tracking tends to increase with every channel you add to your strategy.

And, multichannel marketing is just the starting point. Today, conversations around omnichannel marketing are increasing.

So, if you’re leveraging every channel available to market your business, you’ve got your work cut out for you. Not just regarding the effort that must be put into every channel, but the effort involved in tracking them.

Let’s look at the steps you can take to keep better track of your multi-channel marketing campaigns with greater ease.Continue Reading..

8 Tips for Mixing Print and Social Media

8 Tips for Mixing Print and Social MediaAre you thinking about mixing print with your social media campaigns?

Many marketers today beat the mantra of “everything is online.”

Right, some of the best opportunities await online. But that doesn’t mean “live” is dead.

From going to live events to print marketing, there are still plenty of good reasons and opportunities to bring the online and offline worlds together in your marketing.

According to Alliance Business Services, direct mail marketing yields, on average, a 13-to-1 return on investment ratio.

Here are eight must-know tips for mixing print and social media campaigns.Continue Reading..

Benchmark Reporting: See If Your Strategy Is Working

Benchmark Reporting: See If Your Strategy Is WorkingBenchmark reporting is a great way to measure the effectiveness of your marketing.

Now, this isn’t to suggest that your revenue numbers and KPIs aren’t good things to be measuring. But if this is all you’re tracking and analyzing, then you probably don’t have a clear idea of how well your marketing is working compared to your competitors and peers.

If you want to become the best marketer, you’re capable of becoming. It’s not enough to measure your company’s marketing performance against itself. You must also analyze how your marketing performance stacks up against your competitors with benchmark reporting.Continue Reading..


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