In the era of COVID-19, the business landscape has already shifted dramatically. With many companies planning a remote work strategy for the remainder of the year, and well into 2021, teams are more scattered than ever before. At least geographically speaking. In light of this, remote teams being successful in completing projects pose managers and team leaders with a new set of hurdles to clear.
Even in the face of worldwide tragedy, the American people have proven themselves resilient. As such, many teams are still working at close to 100% capacity, meeting project objectives, and performing above expectations. Here are three ways to reward your remote teams.Continue Reading..
The marketing industry is swimming with buzzwords. New terms seemingly pop up every day or week. At the same time, some are consistently evolving. That is the case with target marketing, as marketing professionals can whittle down target markets to as small as a single person. IP Targeting is one of the latest advances in the world of marketing and 
If branding relates to the color, tone, logo, and general consumer perception of any individual organization, then how does a company even begin to approach something like rebranding? More importantly, why? What happens to colors during a rebrand and other brand-elements?
Businesses developing a presence on Instagram know that it’s tough to stand out from the crowd. If you’re just starting to use Instagram and build a presence, standing out will be even harder. This is not to say that it’s going to be impossible. With a few savvy tips and a little creativity, you can make your company stand out on Instagram.
The best email newsletters lead to clicks, additional engagement, and drive real business metrics. While every company would like to think that their newsletter stands out, this is hardly the case. The majority of newsletters clog up email inboxes, and that results in lost subscribers. Learning how to write a newsletter that is both interesting and engaging can drive a whole slew of 
Could the answer to your marketing woes be that you’re targeting the wrong audience? In marketing, you must be reaching the 
Some people don’t realize the real importance of color management until it’s too late. If, for example, your digital colors don’t match print, you’ve got a problem. Getting digital colors to match what’s on printed media can be exceedingly tricky. Audits are complicated too, yet we must comply. When digital and print colors don’t match, you need to correct the discrepancy before customers catch on. Here’s a breakdown of why it’s so crucial that your brand colors match.
Color management is more important than you might think. Or perhaps you realize its importance but want to learn more about what some companies are doing in the changing color management world. Maybe you’re a creative director, and you know how vital color management is. Or perhaps you’re a marketing pro and understand how it influences potential sales. 
As print professionals know, the colors that are used to promote a brand are very important. Likewise, the quality and consistency of those colors are instrumental to the success of the brand. It’s important for awareness, recognition, and consistency. Different 
Marketing today is much more challenging than in previous years. In another sense, however, it’s also much easier than ever before. We have much more powerful tools available to us and more sophisticated types of campaigns. One of the most popular of these are PPC campaigns or pay per click campaigns. These campaigns can be hugely successful. They can also be a money pit when they fail. Learn how to avoid PPC campaign failure.