Does your multichannel strategy need a new medium?

The great thing about multichannel marketing strategies is that they appeal to the sensibilities of the consumer. They like being able to learn about your product or service on their smartphone, tablet, and computer. They enjoy interacting with a company through different channels, whether it’s your website, emails, social media or otherwise.

To engage on many levels, it may require a more significant investment of time and resources. But the benefits are indeed there. Per ZoomInfo Blog, 50% of multichannel marketers say they usually or always hit their financial targets.

But how do you know when you should add another channel?

Continue Reading..

Today, multichannel marketing strategies encompass a lot. From websites, blogs, and newsletters. And from email to video, audio, landing pages, visual content and more.

Naturally, social media often gets talked about as one channel among many that must be utilized to connect with your audience.

What’s interesting about several of these channels is that they aren’t marketing channels in the strictest sense.

Content is often used to build trust with consumers first and foremost. Social media tends to be an extension of that. Video, audio and other forms of visual content are often just ways of gaining visibility. And also exposure online.

So, how important is social media? Can you execute multichannel marketing strategies without social media?Continue Reading..

Marketing is changing fast to adapt to the demands of consumers. A single marketing medium is quickly becoming not enough.

There may have been a time when you could jump on one marketing medium and drive business results from it. But it’s getting to the point where most consumers are looking to engage with businesses in many ways. Especially before they make a purchase decision.

Building your brand requires more effort and precision than ever before. You must create a consistent experience across many channels. It will help your leads understand the value of what you offer.

Here are several reasons depending on a single marketing medium could hurt your brand.Continue Reading..