Color Management and Marketing | Blog | Mann & Co. Inc. | Page 5 of 36

Maintaining Color Consistency in Retro Branding

Maintaining Color Consistency in Retro BrandingMany companies turn to retro branding to bring out nostalgia and a sense of trust. In 2014, Coca-Cola released Coke Life. A new product with less sugar and more natural ingredients. Also with the classic Coke taste — minus one component, its red branding color. Coke Life came in a green to match its natural transition. Needless say, the product was pulled from many shelves over the next few years.

So color is essential to branding. And over time, brands grow and adjust. But they may find themselves revisiting their roots and boosting retro branding.Continue Reading..

Personalization: A Better Customer Experience

Personalization: A Better Customer ExperienceIncrease loyalty by connecting with your customers through personalization in marketing. Above all, the best marketing brings out an emotional response. And telling a good story is part of that process.

Here’s more on the idea and practice of creating a better customer experience.Continue Reading..

The Rise of Chatbots for Lead Generation (Are They Worth It?)

The Rise of Chatbots for Lead Generation (Are They Worth It?)Should you make chatbots a part of your “team”?

They seem to help with all kinds of things even when it comes to lead generation.

Maybe you’re a bit uneasy about how two of Facebook’s AI bots went rogue. They created their own language. One better than English to finish their task. Customers, though, are still curious by the idea of interacting with chatbots — all as a part of the brand and customer experience.

Recently, a Uberall survey reveals that 80% of customers have had a positive chatbot experience. 40% more are interested in trying out chatbot experiences with their favorite brands. In the Age of Technology, the rise of chatbots has been inevitable, but is the trend worth the effort?Continue Reading..

Why Aren’t Your Finished Products Matching the Proofs?

Why Aren’t Your Finished Products Matching the Proofs?By now, most people know that the best press-ready materials don’t originate from designs in PowerPoint. However, you may still be left scratching your head when you think you’ve done everything right. But the final products don’t match the proofs. Seriously. And: Why?!

Color matching on all print materials must prove successful to ensure strong brand integrity. You would notice if Coca-Cola switched a shade over from their iconic red. The original red is three different shades and came from a time in the ’90s when the company painted the barrels of Coca-Cola bottles so that tax agents could tell them apart from alcohol during shipping. The color would later inspire the pop artworks of Salvador Dali and Andy Warhol.

So, for over 30 years, every designer that the brand has used always has had to match that iconic color from proofs to final product. Yes, movements and sustainable brands are made by getting one color right. The stakes are high and rightfully so.Continue Reading..

Sustainable Packaging Is Making Brand Color Consistency Complex

Sustainable Packaging Is Making Brand Color Consistency ComplexIs sustainable packaging the new enemy of print experts?

Color management can be a challenge at the best of times. Introduce a new variable like sustainable packaging into the mix, and brand color consistency suddenly becomes even more complicated.

After all, how a color shows up on a specific type of material is going to vary. That seems obvious enough. But knowing that colors look different on different materials doesn’t necessarily solve the problem.

For print experts, brand color consistency isn’t just the goal anymore – it’s a requirement. So, here are several steps you can take to ensure you’re ready for any challenge that comes your way.Continue Reading..


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