Color Management and Marketing | Blog | Mann & Co. Inc. | Page 5 of 33

8 Tips for Mixing Print and Social Media

8 Tips for Mixing Print and Social MediaAre you thinking about mixing print with your social media campaigns?

Many marketers today beat the mantra of “everything is online.”

Right, some of the best opportunities await online. But that doesn’t mean “live” is dead.

From going to live events to print marketing, there are still plenty of good reasons and opportunities to bring the online and offline worlds together in your marketing.

According to Alliance Business Services, direct mail marketing yields, on average, a 13-to-1 return on investment ratio.

Here are eight must-know tips for mixing print and social media campaigns.Continue Reading..

Benchmark Reporting: See If Your Strategy Is Working

Benchmark Reporting: See If Your Strategy Is WorkingBenchmark reporting is a great way to measure the effectiveness of your marketing.

Now, this isn’t to suggest that your revenue numbers and KPIs aren’t good things to be measuring. But if this is all you’re tracking and analyzing, then you probably don’t have a clear idea of how well your marketing is working compared to your competitors and peers.

If you want to become the best marketer, you’re capable of becoming. It’s not enough to measure your company’s marketing performance against itself. You must also analyze how your marketing performance stacks up against your competitors with benchmark reporting.Continue Reading..

6 Ways to Build Brand Authority and Increase Interest

6 Ways to Build Brand Authority and Increase InterestBrand authority is essentially the extent to which your customers trust you and see you as an expert in your industry.

Having brand authority allows you to build better connections and relationships. In turn, this makes it easier to start new projects because of the support you’ll have. And, if you’ve spent time building your authority, you’ll convert more sales and even be able to command a higher price for your products and services.

So, how do you build your brand authority and increase interest in your business? Here are six ways to explore.Continue Reading..

User Experience Is Key to Multichannel Marketing

User Experience Is Key to Multichannel MarketingUser experience isn’t just key to successful multichannel marketing. It’s key to digital marketing success in general.

How your customers experience your brand has a lot to do with what they see and interact with, how easy your websites and apps are to navigate and use, how many times they must click to get the desired result, and so on.

Now, there is no way to control a user’s experience on third-party platforms – Facebook, YouTube, Medium and the like. But once they land on your website, you’re solely responsible for their experience.Continue Reading..

6 Tips for a Personalized Multichannel Marketing Strategy

6 Tips for a Personalized Multichannel Marketing StrategyPersonalization is the name of the game. So, if you’re going to engage in multichannel marketing… It should be a personalized multichannel marketing strategy.

It’s one thing to reach out to your prospects and customers in a broad sense. Quite another to use their name in your marketing And share relevant and compelling offers with them at exactly the right time.

After all, marketing is all about reaching the right person at the right time with the right offer, isn’t it?

So, here are six ways to create a more personalized multichannel marketing strategy.Continue Reading..