The primary purpose of landing pages is to get your visitors to act.
Whether it’s to download an eBook, purchase a course, enter contact information or otherwise, the principal focus of every landing page is to encourage action.
The problem is that your visitors don’t always follow through. Sometimes they bounce off your page. Occasionally they get interrupted midway and forget to return to the page. And, at other times, they read all the way through and decide the offer is not for them.
A landing page doesn’t always convert. Even some of the most effective landing pages convert a low percentage of visitors (i.e., single digits).
So, if your landing page isn’t converting double digits, it’s nothing to be alarmed about. But if no one coming to your landing page is following through, then you might have a problem. Here’s how to solve it.Continue Reading..