Brands face incredible challenges when it comes to building recognition in today’s broad global market. One wrong move can hurt sales. With so many people vying for attention online, in print, and every other advertising medium, you have to put in the extra effort to get your name out there. More challenging still is figuring out how to retain those customers after you’ve got their business. Here’s what you need to know about the importance of color consistency in branding and why any variation can decrease your sales.Continue Reading..