From logo to letterhead, your branding is an essential aspect of presenting a professional image to consumers. Do you want your business to be taken seriously?
Unfortunately, several awful mistakes can be made as you “carefully design” and create your company identity. Here are some cases that demonstrate bad branding even with the best of intentions.Continue Reading..
An iconic brand with good design is more necessary than ever in the modern world. Consider the Apple logo or the Nike “swoosh.” The logo is the foundation of a brand, and its colors can convert or dissuade customers through color psychology.
Hues and their various shades conjure up different feelings in your customers and leads. Color plays a vital role in how we perceive a brand. Your brain processes an image 60,000 times more quickly than one text.
Some 90% of data sent to the brain is visual. Color matters the most to your customer, and here’s how customers view your brand through the lens of color psychology.Continue Reading..
Have you ever heard of a brand book containing your brand message? You’re going to need one to ensure your brand is best represented to the public as professional and personal enough to draw in your ideal customers.
Your brand book, or brand style guide, is a rule book that spells out how your company presents itself to the public through color, font and logo selections, photography, and more. The brand book helps you communicate your brand’s message and share its personality, or rather, how it sounds, looks, and feels.
One often overlooked area is selecting brand colors without considering how consumers will perceive those colors, and thus, your brand message.Continue Reading..
Many businesses pride themselves on quality customer service, but what about the customer experience? Understanding the customer’s entire journey of experiencing a product or service is vital to brand success.
Sure, a product has its use, but what is its purpose? Such a question speaks to what more a customer gets out of purchasing the products or services of a business.
Take time to answer that for the products and services of your business. Did your mind jump straight to statistics or more features? What about customer experience?
The purpose of your product or service links intimately with the experience of the customer as they use it. Businesses who put customer experience first end up with a stronger brand in the long run.Continue Reading..
Storytelling has long been woven into and conveyed the fabric of human existence. Early humans depicted ceremony, hunting and their explorations in red ochre across the vast expanses of rock, deep inside ancient caves across the world. And these early humans “signed their names” with the stenciled outline of a handprint in red ochre, some 40,000 years old.
Today, our ancestors reach out to us through those handprints. And though we live in a technological age, we still seek out our origins and are curious about the origin stories of others.
“How did you… What happened?” Bards told the heroic deeds and misdeeds of kings and knights across the land. Spoken word poets speak up about the inner and outer struggles of our world today. We still tell our children bedtime stories and relate fables that are hundreds of years old.
But stories aren’t only for the ancients for the children. Storytelling matters more than ever to humanity. And it’s time that brands paid attention.Continue Reading..
Is your company good for its word? Is it as good as its name? Poor print quality can easily tank a brand’s reputation.
Tangible assets made up 95% of most companies’ worth before the prevalence of the Information Age before everything went digital. Now, intangible assets make up 75% of a company. Once, all you had to worry about was your print logo, letterhead, business cards, and other advertising materials. However, these printed materials and their print quality are more important than ever to your brand reputation.
Discrepancies in appearance in print quality affect a brand’s reputation value. Unique colors in your logo and brand styling set your company apart from others, and any discrepancy can make it disappear altogether. So, consistent colors keep your brand visible and reliable in your customer’s eyes.Continue Reading..
Miscommunication remains a major pitfall for businesses of all sizes, and not just between employees and employers. Brand communication is a key component to company success and must be consistent throughout all channels and every detail, including behind the scenes efforts that the customers don’t see.Continue Reading..
How do you handle brand consistency? So many options exist for marketing. So, how do you know where to begin?
Social media, content, email campaign, and direct mail make up the tip of the marketing iceberg. But you’re not looking at what’s beneath. No one thing is king in marketing like consistency.
Marketing on multiple channels can increase your exposure to customers. However, it’s also confusing and takes more time than it should. You can get higher engagement rates with the omnichannel marketing approach Success comes through better brand consistency, and you do that by integrating your marketing channels.Continue Reading..
With the rise of social media came the rise of influencers. Readers and viewers trust their input. Every influencer has a niche audience which fits their unique personality and content. The marketing power of local influencers also extends well into print advertising.
USA Today reports that 75% of brands surveyed utilize influencers in their campaigns. Find the right influencer, and you increase your odds of converting customers to loyal buyers more efficiently and quickly, especially in a local market.Continue Reading..
Your star of branding is your logo and its unique hue or colors. That’s right, your branding colors. However, your visual position is the cornerstone of how customers perceive your brand, and they have strong opinions about, well, everything.
Your unique color system may vary a few shades depending on where it appears, but you want it to represent your brand in the best possible way. Your customers must still understand your mission and the message you are sharing. But what do your customers think when branding colors vary?Continue Reading..