Improving Brand Communication | Mann & Co. Inc.

Improving Brand Communication

Improving Brand CommunicationMiscommunication remains a major pitfall for businesses of all sizes, and not just between employees and employers. Brand communication is a key component to company success and must be consistent throughout all channels and every detail, including behind the scenes efforts that the customers don’t see.

Trust Becomes Your Greatest Asset in Brand Communication

Every brand communication holds value that elevates the company’s reputation, authority, and trustworthiness higher. Trust becomes a company’s greatest asset. That starts with direct and transparent communication. Consistent brand touchpoints are essential control factors that your company can leverage to its advantage in communication across all channels.

Take the Apple brand as an example. What does each of the letters stand for in Apple? They apply to Apple’s best practices when it comes to communication. That is approach, probe, present, listen, and end. To “approach,” you reach out to make an authentic connection, and to “probe,” you ask about what is wanted or needed. Then, you “present” a solution and “listen” to feedback. To “end,” you offer appreciation and leave room for following up. That’s brand communication.

Without a doubt, these aspects are inherent parts of excellent communication skills, which can be easily implemented into your best practices, channels, and systems of communication. What does your brand stand for, and how does it communicate? Top to bottom and start to finish. How?

Context-Based Brand Communication

With the rise of digital media, how do you keep communication authentic? You improve the relevance of the message by aligning each with the context.

Then you can utilize targeting techniques to approach targeted groups to get that message out. That goes for your customers to those helping you produce the materials you needed for the effort.

Keep Your Technology and Systems Current

Providing quality customer experiences in this day and age requires smart communications and the systems that go with it. As can be seen, each user experience relies on customization. Given that, your brand can’t provide that without the right insights. Your systems must be able to aggregate information about users across channels.

With this in mind, don’t toss resources at the problem think that will solve the issue. Firstly,  focus on innovative technologies that can manage large datasets, via GPUs and CTUs, and implement more automation. Remove unnecessary manual processes. Then, you are better able to communicate your message and focus on core company business. Again, brand communication.

Perhaps it’s more simple when it comes to your team. Is your team on Slack? How do you customize the user experience? Can you log in to your press operator’s site and get current updates on the project? Do you have the current software and information to get to your press operator? Streamline your processes and data aggregation, and you make your communications efforts more efficient.

If relevant, consider shifting policies to make data open and reusable. Open data creates two-communication and is proven to boost the transparency of a brand and deepen trust among users.

Life is on the fast track, and so is company and brand communication. So, the way a company approaches both print and digital communication are constantly evolving. Staying in tune with innovations can help you build better engagement across all relationships.

Transparency in Brand Communication For All

Of course, transparency matters when it comes to labels on products and in communications. According to a CMO Council study, 78% of companies report that their brands suffered from unintended connections with objectionable images, topics, content, or conversations. Also, companies are willing to pay higher money for advertising to make sure their content and message get to the right folks in the right way.

Unfortunately, hiccups happen in between. Your branding colors convert incorrectly due to a mishap in communication or file upload. Your message does not come across as the message you intended. Disputes arise between vendors or data is mismanaged.

Cultivate transparency and trust to create a valuable user experience. From A to Z, strategist to press operator to the customer, improving brand communications is essential to provide honest and authentic experiences for all. Above all, propelling your brand to success.