The marketing industry is swimming with buzzwords. New terms seemingly pop up every day or week. At the same time, some are consistently evolving. That is the case with target marketing, as marketing professionals can whittle down target markets to as small as a single person. IP Targeting is one of the latest advances in the world of marketing and hyper-personalized customer communications.
IP targeting takes the same principle as geo-fencing and evolves it to the next level. Geo-fencing groups IP addresses together by region, whereas IP targeting matches individual names and physical addresses with their associated IP address.Continue Reading..