Color Management and Marketing | Blog | Mann & Co. Inc. | Page 2 of 32

Sustainable Packaging Is Making Brand Color Consistency Complex

Sustainable Packaging Is Making Brand Color Consistency ComplexIs sustainable packaging the new enemy of print experts?

Color management can be a challenge at the best of times. Introduce a new variable like sustainable packaging into the mix, and brand color consistency suddenly becomes even more complicated.

After all, how a color shows up on a specific type of material is going to vary. That seems obvious enough. But knowing that colors look different on different materials doesn’t necessarily solve the problem.

For print experts, brand color consistency isn’t just the goal anymore – it’s a requirement. So, here are several steps you can take to ensure you’re ready for any challenge that comes your way.Continue Reading..

G7 Certification: Everything You Need to Know

G7 Certification: Everything You Need to KnowSo, is G7 certification what you need?

Companies tend to be quite particular about their branding elements — especially colors. So, when you’re producing print materials for your clients, the pressure is on. And, you want to ensure that all materials are as close to perfect as they can be.

But what can you do to create consistency in the finished products you produce?

Are you in the business of helping companies strengthen their brand? Do you help them achieve visual similarity across printing processes? Then the G7 certification is for you.

So, what is the G7 certification? How can it help you in your career? Read on.Continue Reading..

Print Quality Standards in the Supply Chain

Print Quality Standards in the Supply ChainPrint quality standards are essential. But how do you maintain consistency from start to finish?

Printing typically begins with the design process. This being the starting point, getting it right is crucial. Careful attention needs to be paid to color, design elements, formatting and positioning and so on.

Then, the proofing begins. This isn’t to say that the pros don’t check all designs before a large run. But it is always a good idea to inspect what you expect and check the accuracy of the design quality.

After proofing, printing can start. This is where you would print the exact number of copies you or your client need. Sometimes, this is done in-house. Depending on the job or the tools available to you, you may outsource this process.

Finally, there’s the delivery. This is where the pros pass collateral to your client or the people who are going to be using it.

Ensuring accuracy at every stage is essential to meeting print quality standards.Continue Reading..

Higher Quality Branding with Printing Technology

Higher Quality Branding with Printing TechnologyColor management plays a crucial role in higher quality branding, especially for print materials.

Achieving color consistency across your materials leads to brand recognition. The top brands in the world pay special care to their branding items. They make sure their designs look the same no matter what they’re being printed on.

Also, printed materials must look good to be effective. This plays a significant role in the prospect or customer’s response to your printed goods.

So, how is printing technology making this easier?Continue Reading..

5 Tips for Maintaining Color Consistency on Different Materials

5 Tips for Maintaining Color Consistency on Different MaterialsCompanies don’t just pick out brand colors randomly. There is an aim for color consistency.

Typically, there’s a lot of research and thought that goes into selecting fonts, colors, shapes and a great deal more.

This is because consumers come to associate companies with their branding elements, especially their brand colors.

Evernote? Green.

Coca-Cola? Red.

Facebook? Blue.

And the list goes on.

When you look carefully, you can also see that Evernote’s green isn’t any ordinary green. It’s a particular one. That’s how it is with every well-known brand.

So, maintaining color consistency across different materials is essential but not always as straightforward as it sounds.

Here are five tips for maintaining color consistency on different materials.Continue Reading..


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