Lead Generation Marketing | Blog | Mann & Co. Inc. | Page 2 of 30

User Experience Is Key to Multichannel Marketing

User Experience Is Key to Multichannel MarketingUser experience isn’t just key to successful multichannel marketing. It’s key to digital marketing success in general.

How your customers experience your brand has a lot to do with what they see and interact with, how easy your websites and apps are to navigate and use, how many times they must click to get the desired result, and so on.

Now, there is no way to control a user’s experience on third-party platforms – Facebook, YouTube, Medium and the like. But once they land on your website, you’re solely responsible for their experience.Continue Reading..

6 Tips for a Personalized Multichannel Marketing Strategy

6 Tips for a Personalized Multichannel Marketing StrategyPersonalization is the name of the game. So, if you’re going to engage in multichannel marketing… It should be a personalized multichannel marketing strategy.

It’s one thing to reach out to your prospects and customers in a broad sense. Quite another to use their name in your marketing And share relevant and compelling offers with them at exactly the right time.

After all, marketing is all about reaching the right person at the right time with the right offer, isn’t it?

So, here are six ways to create a more personalized multichannel marketing strategy.Continue Reading..

The Best Marketing Doesn’t Look Like Marketing

The Best Marketing Doesn’t Look Like MarketingMarketing. If you’re reading this now, you probably know exactly how important it is for your business.

But new and even intermediate marketers tend to get it wrong. They continually push out “check it out!” or “buy it now!” type messages in hopes that someone, anyone, will connect with them.

You can say those things once you’ve earned your audience’s attention. Until then, this is akin to shouting into the void. So these marketers certainly can’t be faulted for their enthusiasm, mind you.

But to be perfectly honest, the best marketing doesn’t look like marketing at all. How does this work?Continue Reading..

Lead Generation Secret: How to Start a Conversation

Lead Generation Secret: How to Start a ConversationWhat is the lead generation secret?

As marketers, we know that we should be generating leads from our various online properties.

But what exactly should we be doing to attract more leads?

This process may be more straightforward than you think, though it will require a solid understanding of your audience.

The lead generation secret is knowing how to start a conversation. Here are a few ways you can begin engaging your audience.Continue Reading..

Which Marketing Channels Naturally Work Well Together

Which Which Marketing Channels Naturally Work Well Togetherare there specific marketing channels that could be considered complementary?

The reality is that there are many. And, your ideal marketing mix is going to be determined by how your audience wants to connect with you.

The key is to see the connection between the different marketing channels you’re using, as well as how your target buyer prefers to move down the funnel.

This should not be considered a comprehensive list, but here are a few marketing channels that naturally work well together.Continue Reading..


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