Color Management and Marketing | Blog | Mann & Co. Inc. | Page 2 of 36

Color Psychology and How Customers View Your Brand

Color Psychology and How Customers View Your BrandAn iconic brand with good design is more necessary than ever in the modern world. Consider the Apple logo or the Nike “swoosh.” The logo is the foundation of a brand, and its colors can convert or dissuade customers through color psychology.

Hues and their various shades conjure up different feelings in your customers and leads. Color plays a vital role in how we perceive a brand. Your brain processes an image 60,000 times more quickly than one text.

Some 90% of data sent to the brain is visual. Color matters the most to your customer, and here’s how customers view your brand through the lens of color psychology.Continue Reading..

Marketing Successfully Without Information Overload

Marketing Successfully Without Information OverloadWe all live in the knowledge economy, and it’s the Age of Technology. The 2.5 quintillion bytes of data streaming daily shouldn’t phase the average person, right? Talk about information overload, though…

A quintillion contains 18 zeros, by the way. That’s a lot of data. Daily, by the minute, that large number breaks down to:

  • YouTube viewers watching 4.15 million videos
  • More than 103 million spam emails sent
  • 456,000 tweets generated
  • Nearly 2.7 million gigabytes of online data created by Americans

Every single minute.Continue Reading..

The Truest Colors to Match Your Brand Message

The Truest Colors to Match Your Brand Message

Have you ever heard of a brand book containing your brand message? You’re going to need one to ensure your brand is best represented to the public as professional and personal enough to draw in your ideal customers.

Your brand book, or brand style guide, is a rule book that spells out how your company presents itself to the public through color, font and logo selections, photography, and more. The brand book helps you communicate your brand’s message and share its personality, or rather, how it sounds, looks, and feels.

One often overlooked area is selecting brand colors without considering how consumers will perceive those colors, and thus, your brand message.Continue Reading..

Put Customer Experience First for a Stronger Brand

Put Customer Experience First for a Stronger Brand

Many businesses pride themselves on quality customer service, but what about the customer experience? Understanding the customer’s entire journey of experiencing a product or service is vital to brand success.

Sure, a product has its use, but what is its purpose? Such a question speaks to what more a customer gets out of purchasing the products or services of a business.

Take time to answer that for the products and services of your business. Did your mind jump straight to statistics or more features? What about customer experience?

The purpose of your product or service links intimately with the experience of the customer as they use it. Businesses who put customer experience first end up with a stronger brand in the long run.Continue Reading..

Online Marketing with Better Storytelling

Online Marketing with Better Storytelling

Storytelling has long been woven into and conveyed the fabric of human existence. Early humans depicted ceremony, hunting and their explorations in red ochre across the vast expanses of rock, deep inside ancient caves across the world. And these early humans “signed their names” with the stenciled outline of a handprint in red ochre, some 40,000 years old.

Today, our ancestors reach out to us through those handprints. And though we live in a technological age, we still seek out our origins and are curious about the origin stories of others.

“How did you… What happened?” Bards told the heroic deeds and misdeeds of kings and knights across the land. Spoken word poets speak up about the inner and outer struggles of our world today. We still tell our children bedtime stories and relate fables that are hundreds of years old.

But stories aren’t only for the ancients for the children. Storytelling matters more than ever to humanity. And it’s time that brands paid attention.Continue Reading..


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