Anyone who has been in a creative team knows that while the work is often satisfying, it can get stressful at times. The team could be facing short deadlines, the client may have requested adjustments to proposals, or the task at hand may be more challenging than the team anticipated. The stress is even greater when you are the creative director and answerable on behalf of your members. How do you navigate stressful situations and keep the team’s focus on the expected output? What soft skills do you need in such scenarios?Continue Reading..
Printed postcards are one of the most powerful forms of direct marketing. Their versatility means that both big and small businesses can include them in their marketing strategy. Despite the emergence of new high-tech channels for reaching customers, here are a few ways sending postcards generates more online sales.
While all things change with time, there is always room for improvement. Certain types of change can have a negative impact. Sometimes, that’s because it isn’t a universal change. In other words, when there becomes too much variation across a product line that should have very little-to-no volatility; it can detract from the overall quality of that product line. That is one of the many reasons that it’s vital to maintain color consistency through an expansion.
Consistency is key, they say. That saying applies to everything under the sun, from learning the piano through consistent practice to learning how to ride a bike and even mastering the strategic game of chess. And in print marketing, 
Evolution is the further development of something that already exists. That is unlike invention, which is the creation of something from nothing. As such, new business practices are often evolutions and further developments in pre-existing tactics and strategies. Print marketing, for example, is a tried and true method of marketing. However, implementing technology and new aged business tactics into print marketing elevates the marketing strategy. One such innovation in recent years is 
The fact that there are two halves of the human brain is widely accepted. The left side of the brain accounts for logic, critical thinking, and objectivity. On the other hand, the right side of the brain is responsible for more creative activity. Behavior related to the brain’s right side includes emotional intelligence, visual processing, intuition, and imagination. In other words, the brain’s left side is very calculated, and the right side of the brain is artistic. In the business world, there are many instances in which both logic and creativity are necessary, making it vital to have a leader who can manage high emotions.
They say there is no such thing as a domestic market anymore. That is due to the rise of the global economy. As such, there has been a stronger emphasis, in recent years, on acquiring a share of the worldwide market. While a significant international economy is emerging, the value of 
The domestic economy began to end at the onset of the 
Do you have an IP targeting strategy? There are some trends and strategies that are fads. In other words, temporary. However, on the other side of things – some strategies or tactics become pillars, permanent fixtures of sorts. 
“The pen is mightier than the sword.” The famous phrase penned by Edward Bulwer-Lytton in 1839, still carries its weight today nearly 200 years later. The written word is an art form, a medium, and a communication tool with an incredible array of capability. Print media and print marketing are prime examples of how powerful the written word can be. Print marketing statistics make the argument that print is still valuable.