Data is one of the most valuable elements that we rely on in our daily lives. There is data about virtually everything and anything. The era of information rapidly advanced how much of our personal data is accessible online. Tracking marketing data puts you on the same level as other companies and other organizations as they continuously mine marketing data.
The companies that engage in these practices utilize this information in any number of ways. They use our data for anything from composing and delivering hyper-personal marketing material to selling our personal information to the highest bidder. No matter how the data gets used, the fact remains that data is essentially virtual gold.Continue Reading..
They say there is no such thing as a domestic market anymore. That is due to the rise of the global economy. As such, there has been a stronger emphasis, in recent years, on acquiring a share of the worldwide market. While a significant international economy is emerging, the value of 
The domestic economy began to end at the onset of the 
Do you have an IP targeting strategy? There are some trends and strategies that are fads. In other words, temporary. However, on the other side of things – some strategies or tactics become pillars, permanent fixtures of sorts. 
“The pen is mightier than the sword.” The famous phrase penned by Edward Bulwer-Lytton in 1839, still carries its weight today nearly 200 years later. The written word is an art form, a medium, and a communication tool with an incredible array of capability. Print media and print marketing are prime examples of how powerful the written word can be. Print marketing statistics make the argument that print is still valuable.
In the era of COVID-19, the business landscape has already shifted dramatically. With many companies planning a remote work strategy for the remainder of the year, and well into 2021, teams are more scattered than ever before. At least geographically speaking. In light of this, remote teams being successful in completing projects pose managers and team leaders with a new set of hurdles to clear.
The marketing industry is swimming with buzzwords. New terms seemingly pop up every day or week. At the same time, some are consistently evolving. That is the case with target marketing, as marketing professionals can whittle down target markets to as small as a single person. IP Targeting is one of the latest advances in the world of marketing and 
If branding relates to the color, tone, logo, and general consumer perception of any individual organization, then how does a company even begin to approach something like rebranding? More importantly, why? What happens to colors during a rebrand and other brand-elements?
Businesses developing a presence on Instagram know that it’s tough to stand out from the crowd. If you’re just starting to use Instagram and build a presence, standing out will be even harder. This is not to say that it’s going to be impossible. With a few savvy tips and a little creativity, you can make your company stand out on Instagram.
The best email newsletters lead to clicks, additional engagement, and drive real business metrics. While every company would like to think that their newsletter stands out, this is hardly the case. The majority of newsletters clog up email inboxes, and that results in lost subscribers. Learning how to write a newsletter that is both interesting and engaging can drive a whole slew of