Improving Business with Customer Experience Automation

Improving Business with Customer Experience AutomationExperiences are more memorable than possessions. That is true, regardless of the context, and especially in a business setting. Consumers report that customer experience is one of the, if not the most, important factors in purchase decisions. On top of that, consumers who undergo a negative customer experience nearly always abandon that business relationship. Not only does that mean you lost a customer, but it also means your competitor will likely gain one.

Automation is a trend that’s swiftly sweeping through industries. There is a space for automation in literally every market of the 2020 business landscape. More and more businesses are moving toward remote operations and work-from-home environments. There is only more and more space for automated technologies and processes.Continue Reading..

Why GMI Certification is Important for Packaged Products

Why GMI Certification is Important for Packaged ProductsConsistency is key, they say. That saying applies to everything under the sun, from learning the piano through consistent practice to learning how to ride a bike and even mastering the strategic game of chess. And in print marketing, consistency is entirely vital. So, that’s where GMI certification comes into play.

And GMI certification is one of the ways the printing industry standardizes and qualifies the various printing companies. Quality control in printing is a crucial element, as many print jobs are so large in volume that a single error or misprint can cost companies significant money.Continue Reading..

How Print Plays a Role in Your Marketing Automation

How Print Plays a Role in Your Marketing AutomationEvolution is the further development of something that already exists. That is unlike invention, which is the creation of something from nothing. As such, new business practices are often evolutions and further developments in pre-existing tactics and strategies. Print marketing, for example, is a tried and true method of marketing. However, implementing technology and new aged business tactics into print marketing elevates the marketing strategy. One such innovation in recent years is marketing automation.

Marketing automation and customer communication management software came into the limelight over the past decade or so. These business tools assist companies and communication teams in customer outreach, customer support, and marketing activities.

Properly utilizing these technologies results in many organization-wide benefits. Some of those benefits include higher customer satisfaction rates, personalized customer communication, better customer experience, and even operational efficiency and higher employee satisfaction rates. Therefore, implementing these tools and the best practices that go with them is really a no-brainer.Continue Reading..

How to Manage High Emotions in Creative Environments

How to Manage High Emotions in Creative EnvironmentsThe fact that there are two halves of the human brain is widely accepted. The left side of the brain accounts for logic, critical thinking, and objectivity. On the other hand, the right side of the brain is responsible for more creative activity. Behavior related to the brain’s right side includes emotional intelligence, visual processing, intuition, and imagination. In other words, the brain’s left side is very calculated, and the right side of the brain is artistic. In the business world, there are many instances in which both logic and creativity are necessary, making it vital to have a leader who can manage high emotions.

Including creative personalities on business, projects are a bit of a double-edged sword. The creativity, imagination, and unconventional problem solving that creatives bring to the table offer undeniable value to corporate organizations.

However, like with all art, the quality of creativity is often subjective. What one designer or artist might find compelling, beautiful, and well worthwhile, another artist might find completely distasteful and uninspired. Herein lies the management challenge when it comes to creative environments and creative personalities.Continue Reading..

Tracking Marketing Data to See What Actually Works

Tracking Marketing Data to See What Actually WorksData is one of the most valuable elements that we rely on in our daily lives. There is data about virtually everything and anything. The era of information rapidly advanced how much of our personal data is accessible online. Tracking marketing data puts you on the same level as other companies and other organizations as they continuously mine marketing data.

The companies that engage in these practices utilize this information in any number of ways. They use our data for anything from composing and delivering hyper-personal marketing material to selling our personal information to the highest bidder. No matter how the data gets used, the fact remains that data is essentially virtual gold.Continue Reading..

How to Use Creative Print Marketing to Boost Local Business

How to Use Creative Print Marketing to Boost Local BusinessThey say there is no such thing as a domestic market anymore. That is due to the rise of the global economy. As such, there has been a stronger emphasis, in recent years, on acquiring a share of the worldwide market. While a significant international economy is emerging, the value of local markets and local businesses is still very viable in the global landscape of 2020.

Print marketing might not sound like the splashiest marketing these days. That is true when compared to new-aged marketing campaigns that make use of multiple technologies and advanced techniques. However, there are many ways to integrate new aged marketing tactics into the age-old print marketing methods.Continue Reading..

3 Color Management Challenges with a Global Supply Chain

The domestic economy began to end at the onset of the era of technology and information. With that end came the beginning of a much more global economy that is both intertwined and inter-connected. While the shift from a domestic economy to a global one bridged the world in a whole new way, it also brought on its fair share of new obstacles. The supply chain for nearly every industry has been disrupted. Color management, for example, is one industry that faced a brand new set of challenges.

Color management is the systematic conversion of color-perception and representation across different devices. In other words, ensuring that the same shade of blue appears on the website, as does on the mobile version. Or that green retains its shade from digital to print.

Color management is a practice that yields more consistency in the way your brand represents itself to the consumer. In turn, color management drives impactful metrics like customer loyalty, customer trust, and brand perception.Continue Reading..

How to Use IP Targeting Strategy with Print Marketing

How to Use IP Targeting Strategy with Print MarketingDo you have an IP targeting strategy? There are some trends and strategies that are fads. In other words, temporary. However, on the other side of things – some strategies or tactics become pillars, permanent fixtures of sorts. Print marketing, for example, is still one of the most effective marketing strategies in existence. The conversion metrics of print marketing speak for themselves. Yet, print marketing strategies can benefit from implementing updated tactics, like IP targeting.Continue Reading..

Print Marketing Statistics Show Print Is Still Valuable

Print Marketing Statistics Show Print Is Still Valuable“The pen is mightier than the sword.” The famous phrase penned by Edward Bulwer-Lytton in 1839, still carries its weight today nearly 200 years later. The written word is an art form, a medium, and a communication tool with an incredible array of capability. Print media and print marketing are prime examples of how powerful the written word can be. Print marketing statistics make the argument that print is still valuable.

Even in an age that is so incredibly digitally-integrated, print marketing maintains a hold on a portion of the market by driving significant marketing and conversion metrics.

While it’s crucial to focus on digital-integration and the implementation of technologies and software to improve access and reach, there is no reason to abandon print marketing efforts.Continue Reading..

3 Great Ways to Reward Your Remote Teams

3 Great Ways to Reward Your Remote TeamsIn the era of COVID-19, the business landscape has already shifted dramatically. With many companies planning a remote work strategy for the remainder of the year, and well into 2021, teams are more scattered than ever before. At least geographically speaking. In light of this, remote teams being successful in completing projects pose managers and team leaders with a new set of hurdles to clear.

Even in the face of worldwide tragedy, the American people have proven themselves resilient. As such, many teams are still working at close to 100% capacity, meeting project objectives, and performing above expectations. Here are three ways to reward your remote teams.Continue Reading..