Experiences are more memorable than possessions. That is true, regardless of the context, and especially in a business setting. Consumers report that customer experience is one of the, if not the most, important factors in purchase decisions. On top of that, consumers who undergo a negative customer experience nearly always abandon that business relationship. Not only does that mean you lost a customer, but it also means your competitor will likely gain one.
Automation is a trend that’s swiftly sweeping through industries. There is a space for automation in literally every market of the 2020 business landscape. More and more businesses are moving toward remote operations and work-from-home environments. There is only more and more space for automated technologies and processes.Continue Reading..
Consistency is key, they say. That saying applies to everything under the sun, from learning the piano through consistent practice to learning how to ride a bike and even mastering the strategic game of chess. And in print marketing, 
Evolution is the further development of something that already exists. That is unlike invention, which is the creation of something from nothing. As such, new business practices are often evolutions and further developments in pre-existing tactics and strategies. Print marketing, for example, is a tried and true method of marketing. However, implementing technology and new aged business tactics into print marketing elevates the marketing strategy. One such innovation in recent years is 
The fact that there are two halves of the human brain is widely accepted. The left side of the brain accounts for logic, critical thinking, and objectivity. On the other hand, the right side of the brain is responsible for more creative activity. Behavior related to the brain’s right side includes emotional intelligence, visual processing, intuition, and imagination. In other words, the brain’s left side is very calculated, and the right side of the brain is artistic. In the business world, there are many instances in which both logic and creativity are necessary, making it vital to have a leader who can manage high emotions.
Data is one of the most valuable elements that we rely on in our daily lives. There is data about virtually everything and anything. The era of information rapidly advanced how much of our personal data is accessible online. Tracking marketing data puts you on the same level as 
They say there is no such thing as a domestic market anymore. That is due to the rise of the global economy. As such, there has been a stronger emphasis, in recent years, on acquiring a share of the worldwide market. While a significant international economy is emerging, the value of 
The domestic economy began to end at the onset of the 
Do you have an IP targeting strategy? There are some trends and strategies that are fads. In other words, temporary. However, on the other side of things – some strategies or tactics become pillars, permanent fixtures of sorts. 
“The pen is mightier than the sword.” The famous phrase penned by Edward Bulwer-Lytton in 1839, still carries its weight today nearly 200 years later. The written word is an art form, a medium, and a communication tool with an incredible array of capability. Print media and print marketing are prime examples of how powerful the written word can be. Print marketing statistics make the argument that print is still valuable.
In the era of COVID-19, the business landscape has already shifted dramatically. With many companies planning a remote work strategy for the remainder of the year, and well into 2021, teams are more scattered than ever before. At least geographically speaking. In light of this, remote teams being successful in completing projects pose managers and team leaders with a new set of hurdles to clear.