Manage Color and Marketing Blog | Mann & Co. Inc. | Page 2 of 21

How to Avoid PPC Campaign Failure

How to Avoid PPC Campaign FailureMarketing today is much more challenging than in previous years. In another sense, however, it’s also much easier than ever before. We have much more powerful tools available to us and more sophisticated types of campaigns. One of the most popular of these are PPC campaigns or pay per click campaigns. These campaigns can be hugely successful. They can also be a money pit when they fail. Learn how to avoid PPC campaign failure.Continue Reading..

Marketing, Not Selling, Builds Brand Relationships

Marketing, Not Selling, Builds Brand RelationshipsIn business today, many people seem to think that it’s all about selling. Although selling is indeed the ultimate goal for any business, it should not be your primary focus when it comes to building brand relationships. Companies that focus on building relationships tend to perform better and sell more over the long-term than those who artlessly try to push a sale.

Here are some reasons why your brand should invest energy in building relationships rather than mindlessly pursuing sales.Continue Reading..

Overcoming Print Challenges on Eco-Friendly Packaging

Overcoming Printing Challenges on Eco-Friendly PackagingGoing green is all the rage these days. There hasn’t been such a strong focus on sustainability since the 1960s and 1970s. This change in consumer tastes has had a profound impact on the business community. All businesses share one thing in common, packaging. Everyone uses packaging. Presently, companies are being pressured into using eco-friendly packaging. Although the shift towards sustainable packaging is great for the environment, it’s putting a strain on businesses. It can be challenging to print this way.

Here are some tips to help navigate the difficulties of printing on eco-friendly packaging.Continue Reading..

Ensuring Color Quality When Using Similar Tones

Ensuring Color Quality When Using Similar TonesMarketing is a tough field; Creative Directors and other marketing professionals are judged for every piece of content that they produce. Content quality has a significant impact on sales and influences conversion rates. One of the single most important factors in promotional content is color quality.Continue Reading..

How to Choose the Right Marketing Channels

How to Choose the Right Marketing ChannelsMarketing in today’s market is more challenging than ever before. The global pandemic of COVID-19 has created a massive change in the way that we advertise. The changes brought on by the pandemic can be expected to continue for some time. That’s why you must choose the right marketing channels for your brand.

What are the right channels for you and your brand?

Let’s dive into a few key things to know…Continue Reading..

3 Types of Special Effects on Packaging

3 Types of Special Effects Finishes on PackagingIn marketing, we are taught to remember and revere the 4 Ps of the marketing mix, product, place, price, and promotion. Of course, packaging also plays a crucial role here. With that in mind, consider all of the print material that brands produce. Almost everything they print is imbued with their brand colors. But what about special effects? Here are some helpful tips for printing special effects.Continue Reading..

The Importance of Sustainable Printing

The Importance of Sustainable PrintingThe business world has been tightening its purse strings. The pandemic is not the only reason for this. Traditionally, businesses have pushed for efficiency at every turn. More recently, the business community has been responding to the mounting pressures regarding environmental responsibility. Between the drive for efficiency and environmental sustainability, firms have been embracing both. Here’s what you should know about the rising significance of sustainable printing.Continue Reading..

6 Blog Post Secrets That Convert and Engage

6 Blog Post Secrets That Convert and EngageBusinesses who don’t have a blog are falling behind. Keeping the public engaged should always be a top priority, and blog posts are one of the most effective ways to sustain engagement. The quality of your blog posts is a key factor that will make a big difference in how your posts perform. If you’re serious about building your business, you need to know how to use blog posts to keep people engaged, here’s what you need to know.Continue Reading..

The Most Effective Colors For Rebranding In 2020

The Most Effective Colors For Rebranding In 2020Rebranding is a sensitive undertaking. When a brand commits to such a dramatic change, it’s imperative to get it right. One of the most critical aspects of rebranding is color. The colors you choose to put forward will play a key role in determining the success of the company after being rebranded. Here’s an overview of some of the most effective rebranding colors for 2020.Continue Reading..

Making the Most of MeasureColor Reports

Making the Most of MeasureColor ReportsColor is something that brands simply can’t afford to get wrong. Today’s market is fiercely competitive, meaning businesses need to do everything they can to stay ahead. Efficiency, paying attention to detail, and reporting are some of the essential keys to success in the global market. Here’s what you should know about how MeasureColor Reports can help make your business more efficient.Continue Reading..