Miscommunication remains a major pitfall for businesses of all sizes, and not just between employees and employers. Brand communication is a key component to company success and must be consistent throughout all channels and every detail, including behind the scenes efforts that the customers don’t see.Continue Reading..
So, the talk of social media town these days is all about building better customer experience and doing that through engagement, engagement, engagement. Over-engaging can come across, well, spammy. Honestly, the truth is that folks trust customers more than they’ll trust any company. Thus, enter user-generated content.
People don’t buy into slogans without hearing the real voices that are using the brand. Companies are catching onto the idea and seeking out influencers that can vet their brand. However, even then, customers don’t know what’s real and what’s not real.
That’s where user-generated content (UGC) comes to save, build, and deepen brand loyalty. Companies utilize, with permission, the photos, videos, and blog content that customers create about the brand and their personal experiences to elevate it. Companies integrate this content into their marketing efforts. Seeing this leads to interaction with a more trusting and engaged audience.Continue Reading..
You’ve likely come across AMP doing a Google search and wondered if you were lost until you quickly found the content you needed. Accelerated Mobile Pages (AMP) is a Google-supported open source project that offers resources to help developers optimize their landing pages for mobile speed.
AMP pages load four times faster than regular pages. This increase in speed boosts engagement rates as well as ad performance. Should you include AMP in your mobile optimization strategy? Can you use AMP to gain a competitive edge in searches?Continue Reading..
How do you handle brand consistency? So many options exist for marketing. So, how do you know where to begin?
Social media, content, email campaign, and direct mail make up the tip of the marketing iceberg. But you’re not looking at what’s beneath. No one thing is king in marketing like consistency.
Marketing on multiple channels can increase your exposure to customers. However, it’s also confusing and takes more time than it should. You can get higher engagement rates with the omnichannel marketing approach Success comes through better brand consistency, and you do that by integrating your marketing channels.Continue Reading..
With the rise of social media came the rise of influencers. Readers and viewers trust their input. Every influencer has a niche audience which fits their unique personality and content. The marketing power of local influencers also extends well into print advertising.
USA Today reports that 75% of brands surveyed utilize influencers in their campaigns. Find the right influencer, and you increase your odds of converting customers to loyal buyers more efficiently and quickly, especially in a local market.Continue Reading..