Manage Color and Marketing Blog | Mann & Co. Inc. | Page 2 of 22

3 Benefits of Using IP Targeting For Better Marketing

3 Benefits of Using IP Targeting For Better MarketingThe marketing industry is swimming with buzzwords. New terms seemingly pop up every day or week. At the same time, some are consistently evolving. That is the case with target marketing, as marketing professionals can whittle down target markets to as small as a single person. IP Targeting is one of the latest advances in the world of marketing and hyper-personalized customer communications.

IP targeting takes the same principle as geo-fencing and evolves it to the next level. Geo-fencing groups IP addresses together by region, whereas IP targeting matches individual names and physical addresses with their associated IP address.Continue Reading..

How to Improve Your Brand Colors During a Rebrand

How to Improve Your Brand Colors During a RebrandIf branding relates to the color, tone, logo, and general consumer perception of any individual organization, then how does a company even begin to approach something like rebranding? More importantly, why? What happens to colors during a rebrand and other brand-elements?

Well, there’s no one-reason a company or organization chooses to rebrand. Rather, there’s a myriad of situations and circumstances that could lead organizational leaders to find a rebrand beneficial and/or necessary. One of the main components of both branding and rebranding, however, is color.Continue Reading..

3 Instagram Tips to Make Your Company Stand Out

Free Online Presence Analysis ReportBusinesses developing a presence on Instagram know that it’s tough to stand out from the crowd. If you’re just starting to use Instagram and build a presence, standing out will be even harder. This is not to say that it’s going to be impossible. With a few savvy tips and a little creativity, you can make your company stand out on Instagram.Continue Reading..

How to Write an Email Newsletter That is Interesting and Engaging

How to Write an Email Newsletter That is Interesting and EngagingThe best email newsletters lead to clicks, additional engagement, and drive real business metrics. While every company would like to think that their newsletter stands out, this is hardly the case. The majority of newsletters clog up email inboxes, and that results in lost subscribers. Learning how to write a newsletter that is both interesting and engaging can drive a whole slew of real business metrics related to both the bottom line and brand perception.

There are many elements involved in composing an effective newsletter. Understanding each, and the role it has in creating an engaging newsletter that drives business metrics is crucial to developing a well-written and exciting email newsletter.Continue Reading..

5 Signs Your Marketing Is Targeting the Wrong Audience

5 Signs You're Marketing Is Targeting the Wrong AudienceCould the answer to your marketing woes be that you’re targeting the wrong audience? In marketing, you must be reaching the right audience. When marketing efforts fail to reach the desired audience, businesses lose money. It seems obvious and straightforward. But when you’re marketing something, you have to consider what type of customer could and should be buying it. But even if you know that information, your efforts can still miss the mark, especially if you and your team don’t match the same profile as your target audience.

Here are the five signs that you’re targeting the wrong audience.Continue Reading..

When Digital and Print Colors Don’t Match

When Web And Print Colors Don't MatchSome people don’t realize the real importance of color management until it’s too late. If, for example, your digital colors don’t match print, you’ve got a problem. Getting digital colors to match what’s on printed media can be exceedingly tricky. Audits are complicated too, yet we must comply. When digital and print colors don’t match, you need to correct the discrepancy before customers catch on. Here’s a breakdown of why it’s so crucial that your brand colors match.Continue Reading..

5 Ways MeasureColor Is Changing Color Management

5 Ways MeasureColor Is Changing Color ManagementColor management is more important than you might think. Or perhaps you realize its importance but want to learn more about what some companies are doing in the changing color management world. Maybe you’re a creative director, and you know how vital color management is. Or perhaps you’re a marketing pro and understand how it influences potential sales. MeasureColor has been shaking things up and revolutionizing the field.

Here are the top 5 ways that MeasureColor is changing color management for the better.Continue Reading..

Check Color Consistency Under All Light Sources

Check Color Consistency Under All Light SourcesAs print professionals know, the colors that are used to promote a brand are very important. Likewise, the quality and consistency of those colors are instrumental to the success of the brand. It’s important for awareness, recognition, and consistency. Different light sources can affect the consistency, perception, and effectiveness of your brand colors.

Here’s why you should always check color consistency under all light sources.Continue Reading..

How to Avoid PPC Campaign Failure

How to Avoid PPC Campaign FailureMarketing today is much more challenging than in previous years. In another sense, however, it’s also much easier than ever before. We have much more powerful tools available to us and more sophisticated types of campaigns. One of the most popular of these are PPC campaigns or pay per click campaigns. These campaigns can be hugely successful. They can also be a money pit when they fail. Learn how to avoid PPC campaign failure.Continue Reading..

Marketing, Not Selling, Builds Brand Relationships

Marketing, Not Selling, Builds Brand RelationshipsIn business today, many people seem to think that it’s all about selling. Although selling is indeed the ultimate goal for any business, it should not be your primary focus when it comes to building brand relationships. Companies that focus on building relationships tend to perform better and sell more over the long-term than those who artlessly try to push a sale.

Here are some reasons why your brand should invest energy in building relationships rather than mindlessly pursuing sales.Continue Reading..