Building your brand is a major undertaking that comes with high stakes. When you get your branding wrong the first time, especially as a startup, your failure to resonate with your audience poses risks for your business. When you rebrand as an established business, rebranding still risks losing part of your customer base if you don’t get it right.

So, boost your chances of rebranding success with careful planning, strong strategy, and attention to detail. The most powerful rebranding tool in your kit is color for its memorability, its message, and the way it psychologically impacts your audience.Continue Reading..

Many business owners imagine that color variation in their digital and print campaigns don’t carry as much weight as the actual service or product quality. It’s just color. Right?

Wrong. Your branding colors are the cornerstone of success when it comes to recognition and your company’s associated reputation.

Don’t Dilute Your Brand with Color Variation

Consistency is king for holding a competitive edge and speaking at any length to your market. Maintain a visual language that’s consistent across platforms and media in color and style.

People will remember your brand and are more likely to associate the message and feel you want with your company and its products. Your brain processes an image 60,000 times more quickly than text.

What’s the purpose of your logo? It’s to build recognition via repetition. Let’s face it: humans are inundated by tons of information daily. The brain processes 400 billion bits of information daily, and humans are only aware of 2,000 bits.

Being unique, authentic, and consistent are the ways to your consumers’ hearts and pockets. Diluting your logo and other brand materials with color variation tires and confuses the consumer.Continue Reading..

In a dream world, all colors match. Color matching is easy as the ink gets added in the press, and the job is run without any complications in mere seconds. Yes, that’s the dream. Right there.

Technological advancement has made it easier for printers to help their customers achieve color accuracy. However, many variables affect color and ink and time waste, trying to get the colors right.

Achieving color accuracy goes beyond adjustments on press and starts at your desk. Here are a few steps you can take to make sure your colors match when the job is run.Continue Reading..

So, how do you select the right color combinations for your brand? For your logo to your latest marketing campaign. You want to stand out from the competition. And appeal to your target audience.

The color principles stemming from the classic science of fine painting apply to both print and digital design.

Color Combinations That Will Surprise Your Audience

Most people understand the general idea of the color wheel. Red, yellow, and blue are the primary colors. Green, orange, and purple/violet are the secondary colors. However, there’s more to mixing these colors.

Being aware of the different color schemes boosts your color knowledge. It also makes your brand message stand out. Here are four color combination schemes that will surprise your audience:Continue Reading..