The business world has been tightening its purse strings. The pandemic is not the only reason for this. Traditionally, businesses have pushed for efficiency at every turn. More recently, the business community has been responding to the mounting pressures regarding environmental responsibility. Between the drive for efficiency and environmental sustainability, firms have been embracing both. Here’s what you should know about the rising significance of sustainable printing.
Why Your Business Should Embrace Sustainable Printing
Customers have been expecting more sustainability. They also want more environmentally responsible practices. They’re looking for this from the firms they do business with. Millennials, in particular, are especially spirited and insistent on the idea of companies being more environmentally sustainable.
The truth is, when it comes to printing and marketing, many companies have been incredibly wasteful. That waste is coming back to bite them as customers turn away from them and flock to competitors who tout more sustainable practices. In some cases, the businesses positioning themselves as more sustainable aren’t that much more environmentally responsible in practice. The language of their marketing has the power to sway the minds of many customers in your favor.
While a little savvy marketing goes a long way, honesty is always the best policy, and firms should be making an effort to be more environmentally responsible.
In short, if you want to capture the Millennial audience and the attention of future generations of customers, you should be embracing sustainability.
The Benefits of Sustainable Printing
For many companies, printing is one of the biggest areas for improvement in terms of sustainability. It’s important to remember that sustainable printing isn’t just about the environment; it’s also about boosting your operational efficiency as a business. So when you invest in green printing technologies, you aren’t just saving the environment, you’re saving ink, and we all know that ink can be expensive!
Sustainable printing technology dramatically improves the efficiency of ink consumption. Because it extends the amount of use you get out of every cartridge, it’s more efficient. Firms who recycle their ink and use refabricated cartridges save a lot of money.
Another way to increase the sustainability of your printing and marketing operations in one fell sweep, you should look into using RCP or recycled content paper. RCP uses significantly fewer toxic chemicals than traditional paper, meaning it’s better for the environment. RCP fibers can be recycled many times over and make a much lower carbon impact.
Sustainable Branding
If you’re going to make an effort to invest in green printing technologies and overhaul your marketing practices to make them more sustainable, you will do best to implement these changes across your entire brand.
Going green on printing will provide you with substantial cost savings. If that’s as far as you take it, you won’t be getting the full benefit. You should incorporate your newfound penchant for sustainability into your branding. Make it apparent to your customers who will readily appreciate these changes.
You should note that any time you’re promoting your business’s sustainability practices, you should deliver this message from the heart if you use it as a halfhearted sales pitch your customers will catch on. When they do, they’ll be put off by it. The modern customer demands both sustainability and authenticity. Because in their eyes, one’s no good without the other.
The Importance of Sustainability in Summary
According to Forbes, 2020 is going to be the year of the sustainable business. That includes sustainable printing. Now is the time to get on board by starting to revamp your printing operations. Focus on making them more sustainable. The world is changing, and customer tastes are too. Make sure your business is on the right side of that change and poised to profit from it.