Color management plays a crucial role in higher quality branding, especially for print materials.

Achieving color consistency across your materials leads to brand recognition. The top brands in the world pay special care to their branding items. They make sure their designs look the same no matter what they’re being printed on.

Also, printed materials must look good to be effective. This plays a significant role in the prospect or customer’s response to your printed goods.

So, how is printing technology making this easier?Continue Reading..

Companies don’t just pick out brand colors randomly. There is an aim for color consistency.

Typically, there’s a lot of research and thought that goes into selecting fonts, colors, shapes and a great deal more.

This is because consumers come to associate companies with their branding elements, especially their brand colors.

Evernote? Green.

Coca-Cola? Red.

Facebook? Blue.

And the list goes on.

When you look carefully, you can also see that Evernote’s green isn’t any ordinary green. It’s a particular one. That’s how it is with every well-known brand.

So, maintaining color consistency across different materials is essential but not always as straightforward as it sounds.

Here are five tips for maintaining color consistency on different materials.Continue Reading..

Local SEO is particularly essential for any company serving a local customer base – restaurants, hotels, retail stores, accountants, lawyers, and so on.

But with SEO best practices continually changing, how do you achieve local SEO success? What can you do to ensure visibility in search engine results?

The following 15 steps will help you optimize your site for local search.Continue Reading..

Ranking in Google is an excellent way to drive traffic to your website.

As more target customers find your site in search, you’ll begin generating more leads and sales.

It sounds simplistic, but this process requires that you do your research.

There may have been a time when you could rank for any popular keyword of your choosing. That is no longer the case.

Now it’s necessary to use niche long-tail keywords if you hope to rank high in search engines.

So, how should you go about identifying keywords for your business? Here’s what you can do.Continue Reading..

Link building is key to developing a strong SEO presence.

And yet, there appears to be considerable confusion among marketers on what and what not to do.

To be fair, search engines are somewhat ambiguous about their algorithms and ranking factors, and why certain websites outrank others.

But a little bit of common sense can go a long way as you look to build valuable links to your website.

Here is several link building do’s and don’ts:Continue Reading..

If you’ve been learning about marketing online for any length of time, you’ve probably heard about search engine optimization, also known as SEO.

While some aspects of marketing rarely if ever change, SEO is one of those fields that’s continually evolving. Search engines frequently update their algorithms to show more relevant and valuable results to their users, requiring marketers to keep adapting.

Today, spammy and unnatural SEO tactics don’t yield results and could, in fact, harm your efforts to rank higher in search. Making your site more human-friendly is the number one way to rank.

So, how do the experts do SEO? Let’s explore.Continue Reading..

Optimizing your website for search engines allows you to drive more traffic to it. If the traffic you generate is targeted, it should naturally lead to more email subscribers and sales.

But SEO isn’t exactly a straightforward strategy. Marketers can become frustrated with how hard it is to execute, and how long it can take to work.

Further complicating matters, there’s a difference between local SEO and organic SEO. With local SEO, the goal is to drive traffic to your website from a specific geographic location. Restaurants, hotels, and retail storefronts are great examples of local businesses. Entities utilizing organic SEO may not have a physical location and aren’t dependent on locally oriented searches.Continue Reading..

The internet connects the world in ways landline phones and letters simply never could.

Some businesses primarily serve a local audience, and may even have a storefront. Others are more globally focused, and may only have an online component to their company. That’s the amazing thing about the times we’re in.

It stands to reason, then, that businesses focused on eCommerce or online sales may not put as much of a point on optimizing for local.

But if you’re looking to increase your visibility on the internet, local SEO strategies are incredibly important. In some cases, even global businesses can benefit from focusing more on the local market.Continue Reading..

How organized is your website?

This probably seems like an innocuous question. But did you know that your website hierarchy can affect how it ranks in search?

We’ve all heard about how important content is, and how we should put effort into crafting amazing content on a regular basis. But even something as simple as your site structure can have a dramatic effect on your organic traffic.

You may be under the impression that there’s a logical flow to your website, that your visitors know exactly where they need to go to find the information they’re looking for.

But the pages optimized for your best keywords might be buried deeper than they should be. Your internal linking may need to be improved upon. Furthermore, you may need to beef up the content on your site.

Unless you already have an excellent site structure, you probably have some work ahead of you. But the results will be worth the effort.

First, here’s why you need to improve your site structure.Continue Reading..

Ensuring that your email marketing campaigns are suitable for mobile is not a luxury. More than half of all emails are now opened on a mobile device first, but without the proper development, they aren’t as effective and often end up negatively influencing the customer. Ignoring this isn’t an option. For the last decade, email has been the highest ROI digital sales channel for businesses and marketers. For every $1 a company invests in email marketing, $38 is returned. The companies with the best returns do mobile email as well.

Mobile devices can’t correctly render sophisticated email designs because they don’t have the graphics or the memory. However, there are ways you can improve your email design for them. Here are the five rules:Continue Reading..