You’ve updated your profile and added relevant keywords to it. Your work experience is up-to-date, and your profile photo is professional. Maybe you’ve even started publishing articles on LinkedIn. But what about your LinkedIn search visibility?

For whatever reason, you’re not getting the attention you think you deserve. You want to make the most of LinkedIn, but you’re just not seeing the expected ROI. The search engine authorities have yet to smile in your direction.

Not to worry – you can make your LinkedIn presence more discoverable in search. Here are several steps you can take to improve your LinkedIn search visibility.Continue Reading..

Certain details make a LinkedIn profile stand out.

In most cases, it’s much simpler than you might think. Filling out your profile in full, adding a great image and connecting with people you know.

But if you want to make the most of LinkedIn, you need to pay careful attention to detail. First impressions do matter, and people will judge you based on what they see.

Here are seven details experts get right on their LinkedIn profiles.Continue Reading..

There’s a good chance you already know how powerful a tool LinkedIn can be for promoting your business.

But your goal probably isn’t just to build a LinkedIn following or to get people to look at your LinkedIn articles. You want to create tangible business results with LinkedIn.

Whether you’re a business owner looking for your next sale to keep your business afloat or social media marketer that’s under the gun to generate results, it’s not enough to produce profile views or a few comments on your personal updates.

So, here are a few tips for promoting your website content on LinkedIn.Continue Reading..

You’ve started setting up your LinkedIn profile. Or, maybe you’ve had it for a while and you’re looking to update it.

Since LinkedIn can be a powerful marketing tool, especially for B2B marketers, it’s worth putting some effort into your profile.

Maybe you’ve heard about the importance of placing relevant keywords in your profile. It’s a good idea to optimize for search. But that may leave you wondering how much detail you should provide.

The answer is… There is no definitive answer. It depends entirely on what you’re hoping to achieve.

But here are a few factors worth thinking about.Continue Reading..

LinkedIn is a powerful tool for growing your business, especially if you’re in the B2B market.

Building connections and engaging with others is one of the primary ways to leverage LinkedIn for your business. But if you go about this the wrong way, your efforts aren’t likely to produce worthwhile results.

Are there protocols you should follow when interacting with others? Are there specific types of comments you should leave on other people’s posts and updates?

We’re going to look at several types of comments to leave on LinkedIn. But first, let’s look at why you should leave comments in the first place.Continue Reading..

LinkedIn has a powerful publishing platform for LinkedIn articles that can help you generate a lot of exposure for your business.

The only challenge is that you must come up with content ideas, just as you would for your blog.

In some cases, you might be able to repurpose the content you’ve already created and adjusted it for the LinkedIn audience. But for many, it may be necessary to develop a bespoke strategy for your LinkedIn articles.

Fortunately, the stats tell us exactly what type of content performs well on LinkedIn. It’s just a matter of determining what you know and how to present it.

Here are some tips on how to brainstorm topics for LinkedIn articles.Continue Reading..