G7 training is something to consider for your printing facility. The G7 method provides industry-standard specifications that guide print configuration. And that will deliver consistency and accuracy during the entire printing process. Its objective is to calibrate and regulate CMYK imaging devices to deliver visual quality continuity across the complete printing pathway. G7 specifications are device irrelevant. Meaning that standard calibration for any appropriate imaging device is permissible. Providing a qualified G7 specialist is controlling the entire process.
G7 training and the certification process are meticulous and labor-intensive endeavors. And typically, only the most talented printing industry experts will succeed in achieving the G7 Master qualification.Continue Reading..
Printed postcards are one of the most powerful forms of direct marketing. Their versatility means that both big and small businesses can include them in their marketing strategy. Despite the emergence of new high-tech channels for reaching customers, here are a few ways sending postcards generates more online sales.
Evolution is the further development of something that already exists. That is unlike invention, which is the creation of something from nothing. As such, new business practices are often evolutions and further developments in pre-existing tactics and strategies. Print marketing, for example, is a tried and true method of marketing. However, implementing technology and new aged business tactics into print marketing elevates the marketing strategy. One such innovation in recent years is 
They say there is no such thing as a domestic market anymore. That is due to the rise of the global economy. As such, there has been a stronger emphasis, in recent years, on acquiring a share of the worldwide market. While a significant international economy is emerging, the value of 
Do you have an IP targeting strategy? There are some trends and strategies that are fads. In other words, temporary. However, on the other side of things – some strategies or tactics become pillars, permanent fixtures of sorts. 
“The pen is mightier than the sword.” The famous phrase penned by Edward Bulwer-Lytton in 1839, still carries its weight today nearly 200 years later. The written word is an art form, a medium, and a communication tool with an incredible array of capability. Print media and print marketing are prime examples of how powerful the written word can be. Print marketing statistics make the argument that print is still valuable.
In marketing, we are taught to remember and revere the 4 Ps of the marketing mix, product, place, price, and promotion. Of course, 
The business world has been tightening its purse strings. The pandemic is not the only reason for this. Traditionally, businesses have pushed for efficiency at every turn. More recently, the business community has been responding to the mounting pressures regarding environmental responsibility. Between the drive for efficiency and environmental sustainability, firms have been embracing both. Here’s what you should know about the rising significance of sustainable printing.
Brands face incredible challenges when it comes to building recognition in today’s broad global market. One wrong move can hurt sales. With so many people vying for attention online, in print, and every other advertising medium, you have to put in the extra effort to get your name out there. More challenging still is figuring out how to retain those customers after you’ve got their business. Here’s what you need to know about the importance of color consistency in branding and why any variation can decrease your sales.
Is print dead? Not quite. Both digital and print marketing hold value in the growth of one’s business.