Conference and trade show leads can be very effective and deliver a significant revenue to your business. However, you have to ensure that you follow-up on those leads correctly, or you might lose out on the opportunity to convert them into customers.

Most companies will only use email to follow-up on leads. But this doesn’t differentiate them from those who also send a follow-up direct mail piece.

Another error made by following up with leads is that the same generic message is sent to everyone. Savvy marketers know that personalization and segmentation make the messaging much more compelling and effective.

Here are a few strategies you can use when sending direct mail to follow up with your conference leads:Continue Reading..

Direct mail and print marketing are still effective ways for you to engage your target audience. However, the challenge is getting them to read it and then taking some form of action. This is the ‘call-to-action‘ or CTA.

With print, there are five popular calls-to-action. Knowing all of them is important when developing your content to ensure that you are using the right one depending on your marketing objectives. Here they are:Continue Reading..

Just because you are deciding to run a direct mail campaign doesn’t mean that the prospect has to stay offline.

There are many ways you can entice your prospects to make the move from offline to online. All that is required is that you have an intriguing message and a clear call-to-action.

So what are some good direct mail options to drive more people to your website?

Here are a few suggestions for your next campaign:Continue Reading..

Direct mail is an effective way to market to your target audience. It provides a tangible reminder of your brand and helps them move onto the next stage of the sales cycle. With the right campaign, you can grow your customer base and generate significant revenue.

The only problem is that direct mail is less effective when it is used blindly, or when the campaign is not targeted. However, results can be improved when you combine direct mail with trigger events to be initiated online, or offline.Continue Reading..

Print has been around for a long time; the Ancient Egyptians used papyrus to deliver advertising messages to potential customers, and some evidence suggests that Ancient Rome and Greece also used paper to share important marketing messages.

As technology has developed, the methods of delivering advertising have changed. The digital transformation produced another change in advertising with display ads, social media, and email marketing. These have proven to be useful, but that doesn’t mean that print is no longer a valid marketing channel.Continue Reading..