The COVID-19 pandemic has dramatically altered how business is done across multiple sectors. In the print world, we’ve seen the emergence of distinct packaging trends that experts say are here to stay. Many of these packaging trends are set to lower overall production costs, mitigate operating prices, and cut down on approval times.
This post will examine five of these shifts, their importance in your printing process, and how to make the most of them.
Let’s get right into it.Continue Reading..
Anyone who has been in a creative team knows that while the work is often satisfying, it can get stressful at times. The team could be facing short deadlines, the client may have requested adjustments to proposals, or the task at hand may be more challenging than the team anticipated. The stress is even greater when you are the creative director and answerable on behalf of your members. How do you navigate stressful situations and keep the team’s focus on the expected output? What soft skills do you need in such scenarios?Continue Reading..
The fact that there are two halves of the human brain is widely accepted. The left side of the brain accounts for logic, critical thinking, and objectivity. On the other hand, the right side of the brain is responsible for more creative activity. Behavior related to the brain’s right side includes emotional intelligence, visual processing, intuition, and imagination. In other words, the brain’s left side is very calculated, and the right side of the brain is artistic. In the business world, there are many instances in which both logic and creativity are necessary, making it vital to have a leader who can manage high emotions.
Including creative personalities on business, projects are a bit of a double-edged sword. The creativity, imagination, and unconventional problem solving that creatives bring to the table offer undeniable value to corporate organizations.
However, like with all art, the quality of creativity is often subjective. What one designer or artist might find compelling, beautiful, and well worthwhile, another artist might find completely distasteful and uninspired. Herein lies the management challenge when it comes to creative environments and creative personalities.Continue Reading..
In the era of COVID-19, the business landscape has already shifted dramatically. With many companies planning a remote work strategy for the remainder of the year, and well into 2021, teams are more scattered than ever before. At least geographically speaking. In light of this, remote teams being successful in completing projects pose managers and team leaders with a new set of hurdles to clear.
Even in the face of worldwide tragedy, the American people have proven themselves resilient. As such, many teams are still working at close to 100% capacity, meeting project objectives, and performing above expectations. Here are three ways to reward your remote teams.Continue Reading..
If branding relates to the color, tone, logo, and general consumer perception of any individual organization, then how does a company even begin to approach something like rebranding? More importantly, why? What happens to colors during a rebrand and other brand-elements?
Well, there’s no one-reason a company or organization chooses to rebrand. Rather, there’s a myriad of situations and circumstances that could lead organizational leaders to find a rebrand beneficial and/or necessary. One of the main components of both branding and rebranding, however, is color.Continue Reading..
In business today, many people seem to think that it’s all about selling. Although selling is indeed the ultimate goal for any business, it should not be your primary focus on building brand relationships. Companies that focus on building relationships tend to perform better and sell more over the long term than those who artlessly try to push a sale.
Here are some reasons why your brand should invest energy in building relationships rather than mindlessly pursuing sales.Continue Reading..
Marketing in today’s market is more challenging than ever before. The global pandemic of COVID-19 has created a massive change in the way that we advertise. The changes brought on by the pandemic can be expected to continue for some time. That’s why you must choose the right marketing channels for your brand.
What are the right channels for you and your brand?
Let’s dive into a few key things to know…Continue Reading..
Capturing attention in today’s competitive market is difficult. With so many different platforms out there, gaining attention is even harder. Here are some tips for establishing your brand’s personality across all platforms.
One thing that’s important for brands to understand is that marketing is about more than getting attention. For a brand to be truly successful, it has to have a distinct personality. That personality has to be designed to appeal to your customer base.Continue Reading..
There are so many buzzwords out there. It can be easy to get caught up in the game and blur the lines between branding and marketing. They are different areas of focus for a business. But they do work together.
Most businesses have a preference for one item when it comes to sales, branding, and marketing. The best companies can see the entire picture, a picture that includes all three, as well as other important areas such as merchandising and operations.
Professionals in today’s global market must know the difference between branding and marketing. There are subtle but significant differences. If you’re already scratching your head, read on, and learn what makes branding so different from marketing.Continue Reading..
From logo to letterhead, your branding is an essential aspect of presenting a professional image to consumers. Do you want your business to be taken seriously?
Unfortunately, several awful mistakes can be made as you “carefully design” and create your company identity. Here are some cases that demonstrate bad branding even with the best of intentions.Continue Reading..