Online Marketing with Better Storytelling

Online Marketing with Better Storytelling

Storytelling has long been woven into and conveyed the fabric of human existence. Early humans depicted ceremony, hunting and their explorations in red ochre across the vast expanses of rock, deep inside ancient caves across the world. And these early humans “signed their names” with the stenciled outline of a handprint in red ochre, some 40,000 years old.

Today, our ancestors reach out to us through those handprints. And though we live in a technological age, we still seek out our origins and are curious about the origin stories of others.

“How did you… What happened?” Bards told the heroic deeds and misdeeds of kings and knights across the land. Spoken word poets speak up about the inner and outer struggles of our world today. We still tell our children bedtime stories and relate fables that are hundreds of years old.

But stories aren’t only for the ancients for the children. Storytelling matters more than ever to humanity. And it’s time that brands paid attention.Continue Reading..

Improving Brand Communication for Company Success

Improving Brand CommunicationMiscommunication remains a major pitfall for businesses of all sizes, and not just between employees and employers. Brand communication is a key component to company success and must be consistent throughout all channels and every detail, including behind the scenes efforts that the customers don’t see.Continue Reading..

Integrating Marketing Channels for Brand Consistency

Integrating Marketing Channels for Brand ConsistencyHow do you handle brand consistency? So many options exist for marketing. So, how do you know where to begin?

Social media, content, email campaign, and direct mail make up the tip of the marketing iceberg. But you’re not looking at what’s beneath. No one thing is king in marketing like consistency.

Marketing on multiple channels can increase your exposure to customers. However, it’s also confusing and takes more time than it should. You can get higher engagement rates with the omnichannel marketing approach Success comes through better brand consistency, and you do that by integrating your marketing channels.Continue Reading..