Your company’s sales cycle is an important factor when finding prospects and closing deals. By understanding how your business does this, you can identify bottlenecks, unnecessary steps in the process, and how you are losing customers as they exit the sales process.

Once identified, you can then take action to eliminate these steps and connect aspects of the sales path to complete a more efficient process.

So how do you map out your company’s sales cycle? Here is one solution for you to consider.Continue Reading..

The money is in the email list – that is the clear message when it comes to online marketing. Many online marketers will tell you this fact, and it is backed up by surveys. In 2013 and 2014, the third best online selling path was email marketing. Only direct visits and organic searching performed better.

Therefore, the goal of your website should be to collect the email address of your visitors. You may get purchases without collecting the email, but if you don’t, the chances are high (70%) that you will never see that visitor again. But visitors to your website don’t just give you their contact information. You have to earn them. Most of the time, this is through giving them some premium content to make them feel they’ve gotten a good deal.

So, what content could you provide visitors that will encourage them to provide their contact information?

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One of the most significant problems for online businesses is not always how to get the customer to the brand, but how to get them to complete their purchases. Shopping cart abandonment can be a significant barrier to successfully making sales.

There are ways for your online business to entice those customers back to your store to complete the order. These strategies include automatically sending a follow-up email where you remind a customer what they’ve recently put into their cart but have not purchased. But for these strategies to be successful, you need to know precisely why your customer has abandoned the cart.

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Get your long term sales better with a plan B and confidence!

When your sales are down, it can often be tempting to make quick sales to generate enough revenue for the month or to meet monthly targets. However, this can be a mistake and will just lead to greater struggles the next month. This hand-to-mouth style of generating sales is not good for your business. It can increase stress that will lower your morale as well as the staff. Therefore, you should develop a long-term sales strategy.

There is one thing that will outshine everything; it is the personality of a salesperson. People buy from people, so you have to concentrate on building relationships with your clients. It will help you improve your ratio to close deals within any given month, which will help you meet higher targets, long term.

So what advice is there?Continue Reading..

Implementing a marketing automation strategy is an excellent way to create a steady stream of good leads. With more leads, you can generate more sales which will help grow your business very effectively. However, there are challenges for companies when they start to implement a marketing automation strategy. Often, without the correct processes put in place, your marketing automation strategy can quickly be blocked by typical bottlenecks.

Only by setting up processes to prevent problems in the future can you be sure that your business will not suffer.

So what are these bottlenecks and what can you do about them?Continue Reading..

In today’s marketplace, there is a significant move towards marketing automation software to help businesses manage their campaigns. These can offer great benefits such as combining many marketing tasks in one platform, more detailed reports, and minute-by-minute result analysis.

However, there are those who have become frustrated as well. It can make for an unhappy experience, where different departments blame each other, and at some point, they may switch off their software and go back to more traditional methods of running and monitoring their marketing. For some, this might seem like a good idea, but it does remove the excellent benefits that marketing automation offers.

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If you want a successful sales funnel within your business, you need to make sure that you develop your leads correctly. It requires you to have a robust lead scoring system that accurately tells you where in the purchasing path a lead is, promptly. If you don’t know when a lead is ready to speak to your sales team, you will miss the opportunity or annoy them.

So how can you score your leads to ensure they are willing to speak to a member of your sales team? Here are some of the best practices.Continue Reading..

When it comes to your business’ long-term financial success, the initial order is nowhere near as important as their lifetime value.

However, some sales and marketing teams don’t consider the long-term financial value of their customers. Instead, they focus their efforts on the initial order.

What adverse effect can this have on your business? How can you change your sales team’s culture to consider the long-term financial implications?

Why is the Short Term Favored Over the Long Term?

One of the main reasons is that the larger the order, the more commission or company bonus people tend to receive. These individuals are mostly motivated by financial compensation and look to earn as much as possible from the current month.Continue Reading..

Marketing automation strategy is one of the most important aspects of your business that you should routinely be thinking about. Without a clear plan in place, you will find that your investment in marketing content will not be effective, and returns will be limited, or nonexistent.

So how do you create content for your marketing automation strategy? What do you need to consider and how can you go about being more efficient?

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