Link building is key to developing a strong SEO presence.
And yet, there appears to be considerable confusion among marketers on what and what not to do.
To be fair, search engines are somewhat ambiguous about their algorithms and ranking factors, and why certain websites outrank others.
But a little bit of common sense can go a long way as you look to build valuable links to your website.
Here is several link building do’s and don’ts:Continue Reading..
If you’ve been learning about marketing online for any length of time, you’ve probably heard about search engine optimization, also known as SEO.
While some aspects of marketing rarely if ever change, SEO is one of those fields that’s continually evolving. Search engines frequently update their algorithms to show more relevant and valuable results to their users, requiring marketers to keep adapting.
Today, spammy and unnatural SEO tactics don’t yield results and could, in fact, harm your efforts to rank higher in search. Making your site more human-friendly is the number one way to rank.
So, how do the experts do SEO? Let’s explore.Continue Reading..
Technology has made it easier than ever to find out about your website users or prospects.
This data can inform your product development and marketing efforts, and thus help you drive better results from your investment.
And, the tools just keep getting better, allowing for better targeting and ad placements. It’s now possible to do things with advertising once only imagined.
El Toro is just such a tool. You can use it to reach your target customer in unique and powerful ways that would be impossible with other ad platforms.
What can El Toro do for you? Read on.Continue Reading..
At first glance, SEO and print marketing may appear to be two separate entities.
But they can and do intersect. Using them together can help you craft a unique nurturing experience for your leads. It can amplify your marketing. And it has never been easier to implement an elegant strategy thanks to advancements in tech.
The connection between SEO and print marketing may seem esoteric. The goal of SEO is to rank for targeted keywords, preferably in the first position of search results. The purpose of print marketing is to build awareness for your business and products, inform your leads, and with any luck, convert them into customers.
When you consider how content marketing works, it’s not hard to see how the two worlds connect. SEO is built on quality content as much as it is on website hierarchy structure, mobile friendliness, and load times. Relevant content is what drives visitors to visit a particular page.
Your print material is also a form of content, though it may be brief by comparison. It may only contain a few lines of sales copy and a call-to-action. But if you make a convincing enough case, your leads will be compelled to visit your website to find out more.
So, here are several ways in which SEO and print marketing work together.Continue Reading..
Optimizing your website for search engines allows you to drive more traffic to it. If the traffic you generate is targeted, it should naturally lead to more email subscribers and sales.
But SEO isn’t exactly a straightforward strategy. Marketers can become frustrated with how hard it is to execute, and how long it can take to work.
Further complicating matters, there’s a difference between local SEO and organic SEO. With local SEO, the goal is to drive traffic to your website from a specific geographic location. Restaurants, hotels, and retail storefronts are great examples of local businesses. Entities utilizing organic SEO may not have a physical location and aren’t dependent on locally oriented searches.Continue Reading..
The internet connects the world in ways landline phones and letters simply never could.
Some businesses primarily serve a local audience, and may even have a storefront. Others are more globally focused, and may only have an online component to their company. That’s the amazing thing about the times we’re in.
It stands to reason, then, that businesses focused on eCommerce or online sales may not put as much of a point on optimizing for local.
But if you’re looking to increase your visibility on the internet, local SEO strategies are incredibly important. In some cases, even global businesses can benefit from focusing more on the local market.Continue Reading..
How organized is your website?
This probably seems like an innocuous question. But did you know that your website hierarchy can affect how it ranks in search?
We’ve all heard about how important content is, and how we should put effort into crafting amazing content on a regular basis. But even something as simple as your site structure can have a dramatic effect on your organic traffic.
You may be under the impression that there’s a logical flow to your website, that your visitors know exactly where they need to go to find the information they’re looking for.
But the pages optimized for your best keywords might be buried deeper than they should be. Your internal linking may need to be improved upon. Furthermore, you may need to beef up the content on your site.
Unless you already have an excellent site structure, you probably have some work ahead of you. But the results will be worth the effort.
First, here’s why you need to improve your site structure.Continue Reading..
People unsubscribe from email lists every day, for a variety of reasons.
However, you can’t help but think, if they were so interested in the content, why did they decide to unsubscribe?
Unsubscribers aren’t something to be taken personally. I know it can still feel demoralizing at times to see people leave your list.
After all, there is always money in the list.Continue Reading..
Many businesses utilize direct mail and print materials to market their products.
Indeed, since the emergence of the internet, there has been some oscillation between online and offline marketing strategies. But just because certain companies are no longer using specific channels doesn’t mean they aren’t useful anymore. There could even be some missed opportunities if you ignore offline channels.
Technology has made marketing more efficient and targeted than ever. And interestingly, old-school methods can be enhanced by new-school tech. Marketing automation and direct mail are perfect examples.Continue Reading..
Could a handwritten note be part of your next direct mail campaign?
Direct mail campaigns are still effective at marketing your business. They create a physical reminder of your business, its products/services, and ethics. The easier it is for your prospects and leads to remembering you, the faster they will complete their journey through your sales funnel.
The question is, what direct mail campaigns will work for your business and attract your target audience? Here are five options that work incredibly well for you to try:Continue Reading..