With the rise of social media came the rise of influencers. Readers and viewers trust their input. Every influencer has a niche audience which fits their unique personality and content. The marketing power of local influencers also extends well into print advertising.

USA Today reports that 75% of brands surveyed utilize influencers in their campaigns. Find the right influencer, and you increase your odds of converting customers to loyal buyers more efficiently and quickly, especially in a local market.Continue Reading..

Are you thinking about mixing print with your social media campaigns?

Many marketers today beat the mantra of “everything is online.”

Right, some of the best opportunities await online. But that doesn’t mean “live” is dead.

From going to live events to print marketing, there are still plenty of good reasons and opportunities to bring the online and offline worlds together in your marketing.

According to Alliance Business Services, direct mail marketing yields, on average, a 13-to-1 return on investment ratio.

Here are eight must-know tips for mixing print and social media campaigns.Continue Reading..

Those declaring the end of print marketing aren’t in tune with where things are headed.

According to Alliance Business Services, 79% of households say they read or scan direct mail ads. Additionally, for every $167 spent on direct mail, U.S. marketers sell $2,095 in goods. Print marketing is incredibly effective and can perfectly complement all other tactics you’re using to talk to your customers.

The question is not whether print marketing matters. The question is whether you will make it a part of your marketing strategy, and if so, how.

So, let’s explore what this strategy does and how to use it.Continue Reading..

There are many ways to repurpose content marketing. And, there is some talk out there about how to use print marketing as part of your big-picture content marketing strategy.

But what about the opposite? Wouldn’t it make more sense to start with your content marketing plan, which should include social and email, and work outwards from your core strategy to include other tactics?

Here are some thoughts on how to repurpose your content marketing for print marketing.Continue Reading..

Some marketers think online, and offline tactics just don’t mix.

But this isn’t necessarily the case, especially when it comes to direct mail and websites.

Whether with email or traditional mail, directing targeted traffic to your website is all about building a list of people who match the profile of your ideal customer. If the offer is right, the people will respond, regardless of the medium. Some channels might prove more useful than others, in fact.

One of the most influential tools for generating leads and sales on any website is a landing page. This is a page that’s free of distractions. Ideally, it should funnel your visitors through to a single, compelling offer they can’t resist. The page should be structured in a way that causes the user to keep reading and scanning until they make a buying decision.

There are many ways to direct traffic to landing pages, but interestingly enough, direct mail can be a powerful tool for doing this very thing.

Here’s what you need to keep in mind when using direct mail to drive traffic to landing pages.Continue Reading..

At first glance, SEO and print marketing may appear to be two separate entities.

But they can and do intersect. Using them together can help you craft a unique nurturing experience for your leads. It can amplify your marketing. And it has never been easier to implement an elegant strategy thanks to advancements in tech.

The connection between SEO and print marketing may seem esoteric. The goal of SEO is to rank for targeted keywords, preferably in the first position of search results. The purpose of print marketing is to build awareness for your business and products, inform your leads, and with any luck, convert them into customers.

When you consider how content marketing works, it’s not hard to see how the two worlds connect. SEO is built on quality content as much as it is on website hierarchy structure, mobile friendliness, and load times. Relevant content is what drives visitors to visit a particular page.

Your print material is also a form of content, though it may be brief by comparison. It may only contain a few lines of sales copy and a call-to-action. But if you make a convincing enough case, your leads will be compelled to visit your website to find out more.

So, here are several ways in which SEO and print marketing work together.Continue Reading..

People unsubscribe from email lists every day, for a variety of reasons.

However, you can’t help but think, if they were so interested in the content, why did they decide to unsubscribe?

Unsubscribers aren’t something to be taken personally. I know it can still feel demoralizing at times to see people leave your list.

After all, there is always money in the list.Continue Reading..

Many businesses utilize direct mail and print materials to market their products.

Indeed, since the emergence of the internet, there has been some oscillation between online and offline marketing strategies. But just because certain companies are no longer using specific channels doesn’t mean they aren’t useful anymore. There could even be some missed opportunities if you ignore offline channels.

Technology has made marketing more efficient and targeted than ever. And interestingly, old-school methods can be enhanced by new-school tech. Marketing automation and direct mail are perfect examples.Continue Reading..

Could a handwritten note be part of your next direct mail campaign?

Direct mail campaigns are still effective at marketing your business. They create a physical reminder of your business, its products/services, and ethics. The easier it is for your prospects and leads to remembering you, the faster they will complete their journey through your sales funnel.

The question is, what direct mail campaigns will work for your business and attract your target audience? Here are five options that work incredibly well for you to try:Continue Reading..

Word of mouth or referrals is still one of the most effective marketing channels for your business. Peer information is very valuable to other consumers. They trust recommendations from fellow consumers more than they do from businesses.Continue Reading..