Did you know that your website is still a critical lead generation tool?
Let me ask a few questions: Are you spending more time on social media than on your website? Are you more leveraged into advertising than content creation? Do you feel like SEO is a big waste of time and money?
There are many ways to attract new leads, and it isn’t a bad idea to have a multi-channel strategy. Moreover, traditional tactics can still work. But, despite the work and resources it requires, not developing your website – or leaving it out of the equation – could be a mistake.
Why? Here are several reasons you need to consider.
You Have Complete Control Over Your Website
If you’re building on someone else’s platform, you always run the risk of losing your account. The terms of service could change, the site could be redesigned, or it might get shut down entirely.
Social media and PPC ads may help you get high ROI, but they are subject to ongoing changes. This doesn’t mean you shouldn’t take advantage of them, but it does mean that you shouldn’t count on them to remain exactly as they are.
Furthermore, you can create custom landing pages on your website. Typically, there are many distractions on other people’s sites, and you can’t eliminate them. It’s difficult, if not impossible, to develop high-performance landing pages on popular social networks. When you have control over the experience, you can better lead your visitors to where you want them to go or show them what you want them to do on your site.
Your Website is Your Central Hub on the Web
Where are you sending people to, if not your website? A website is what brings cohesion to your multi-spoke marketing strategy. It’s the central hub of your online presence.
A website makes it easier for you to coordinate your various marketing efforts. You can post to social media and have people come back to your site. You can also link out to all your social accounts from your website so people can find you on their favorite networks.
There are many ways to capture people’s information, but none more effective than creating custom forms for your site and collecting the data you need to move them down your sales funnel.
Your Website Puts You on the Search Engine Map
What’s the first thing your prospects see when they search up your business name on Google? Your social media profiles? Ask yourself – is that the first thing you want them to see?
When you set up a website and begin publishing new content regularly, you’re giving yourself a chance at ranking for your keywords. That can create many entry points into your website, and every single post can have a signup form, opt-in offer, or call to action on it.
Your prospects are asking questions every single day. They’re looking for possible solutions to their problems. And if you don’t already have content to help them along, you’re almost certainly missing out on sales.
Also, your inbound marketing strategy isn’t complete without proper SEO, and there will be nothing to optimize if you don’t have a website.
Your Website Helps You Build Trust with Your Leads
Have you ever searched up a company or freelancer, and couldn’t find their website? That’s probably because they didn’t have one. But how did that change your perception of them? Did you think to yourself, “they don’t even have it together enough to build a website, so I don’t want to hire them”?
Well, that’s precisely what your potential visitors and prospects are thinking when they search and can’t find your site. They’re not sure whether they can trust you. Not that your website should be a glorified business card or product brochure, but with the right content, you can build your credibility, and even have your site generate leads for you on autopilot. That will lead to more sales, too.
A website isn’t just still essential – it’s always been important, and will continue to remain a vital piece of the online marketing puzzle for businesses everywhere.
You may have heard that you don’t exist online if you aren’t on social media, but it’s the other way around – you don’t exist if you don’t have a website! Social media is just a tool for building communities and interacting with your followers.