Yes, social networking platforms like Twitter can be used to generate sales for your business.
Often, your Twitter followers will first discover your website in a timely and relevant tweet about your latest blog post.
If they enjoy the content, they may come back and read more of your blog posts. At that point, their chances of becoming an email subscriber increase substantially.
Once on your email list, it’s merely a matter of nurturing your subscribers until they’re ready to buy.
But how do you target the right Twitter followers, to begin with?
Use Advanced Search to Attract Relevant Followers
Many businesses invest a lot of time and resources into their social media marketing only to see their following stagnate. Typically, this is because the followers they’re attracting aren’t targeted.
It’s time to take a data-driven approach instead.
Advanced Search on Twitter is a way to really fine tune the way you find exactly your target followers. You can refine your search by all kinds of parameters to find out who people are and what they’re tweeting about and more.
Here are some examples of the data you can search:
- Tweets containing all words in any position
- Tweets containing exact phrases
- Tweets containing any of the words
- Tweets sent as replies to a specific account
- Tweets that mention a specific account
- Tweets sent from a geographic location
There are more, but these are the ones that seem to be most valuable when it comes to identifying your target followers.
Let’s say you’re in the shoe industry. You can use the first one to search for any tweets containing shoe-related words anywhere in the tweet. You can get more detailed and search for specific phrases about shoes.
“Tweets that mention a specific account” is a really great one. You can identify an influencer. In this case a shoe industry influencer and search for anybody that mentions that influencer. Then you can target those followers for your own account.
You target them by seeing what they’re interested in and sharing related content. You can respond directly to their questions. You can follow them to get on their radar. You can partner with the influencer in some way.
There are a number of ways to attract their attention.
Connect with Industry Influencers
Industry influencers already have the kind of targeted following you want. If you haven’t identified who the influencers in your industry are, it would be a good idea to do that know.
Connecting with industry influencers can help you tap into their audience. The best part about this is you didn’t have to put in the hard work necessary to attract those followers in the first place.
One tool that can make quick work of this process is BuzzSumo. You can just enter a keyword into their search bar, and then click “Influencers” in the top menu. You’ll then see who has the most followers and reach.
This is an easy way to find influencers who you can then collaborate on content with.
Advertise on Twitter
Do you have an email list? Then you’ll enjoy the ability to target them on Twitter using Twitter ads.
You may have assumed that everyone on your email list is already following you on social media, but this often isn’t the case. Unfortunate, considering these people felt you were an important enough part of their life to receive email updates from you.
So, as you’re setting up your ad on Twitter, choose the Tailored Audiences option and upload your email list to capture them as Twitter followers.
Make Effective Use of Hashtags
Per Post Planner, tweets containing one to two hashtags have a 21% higher engagement rate than those with three or more.
So, using the right number of hashtags is an essential part of marketing on Twitter. Naturally, choosing the right hashtags is another critical consideration.
Now, you could spend hours researching keywords, hashtags, and topics relevant to your industry. Or, you could take advantage of a tool like RiteTag, which can give you targeted hashtag suggestions based on data.
There are many other ways to target the right followers on Twitter. But if you just take the above four steps, you’ll be much closer to achieving the kind of results you’re looking for.
Selling on social media doesn’t always work. But starting a conversation often does. Piquing the curiosity of your target audience frequently does. Making a provocative statement usually does. So, get social, and engage your audience.