Billions of people use social media every day. Are they noticing your business as a result of social media marketing? Without the right social media strategy, your brand might quickly get overshadowed by the competition.
You could try to handle it all on your own, but it could take years to figure out the right methodology. Instead, leave social media marketing to a team of experts who know social media inside and out. We know our campaigns work because we have the data to back them up. Certified social media experts handle every aspect of your social media campaigns. All you have to do is enjoy all the new business and social mentions.
Target the Right Audience
Posting on social media and hoping someone sees it is about as useful as shouting your message in the middle of a busy city during rush hour. A few people might glance at you, but you’re probably not reaching the people who would be most interested in your brand. After all, you wouldn’t market a new double-cheeseburger to a vegan audience.
The most effective social media marketing campaigns are carefully targeted. We learn who your audience is and use your goals to create targeted campaigns. Instead of wasting time marketing to the entire network, you only market to those who are more likely to be interested. The great news is you can get as niche as you want.
We use all the details Facebook collects to best reach your audience. No guessing games, just data that works.
Content Your Fans Love
A targeted ad campaign is perfect for increasing brand recognition, but now what? You’ve got users on your page, but you’ve got to keep them coming back. Don’t worry, we’ve got you covered.
People prefer brands that connect and engage with them. That’s why we’ll create relevant posts for your brand that your audience will love to check out, and most importantly, share. For your social media marketing, we’ll post news, your latest promotions, and useful content that keeps your audience informed and entertained.
The more interaction with your new fans, the more your brand will grow. The right content and communications take your brand from unknown to an industry leader.
Building a Lasting Relationship
We use data from your social media posts and campaigns to better understand your audience. If something’s not working, we’ll use our data to find the most effective strategy for your business. We’ll help you learn where your leads are coming from, what your audience has to say about your brand, and much more.
Along the way, you’re not just building a social media presence, but a real relationship with your audience. The more you learn about your audience, the more you can improve your brand to keep them happy.
A Focus on Facebook
Facebook continues to be the most popular social network and the place where many people go to research new brands and businesses. We want to make sure your brand not only has a presence but stands out among the competition.
Our social media marketing strategy begins with a focus on Facebook, though the eight original posts we create each month are shared with your LinkedIn and Twitter pages as well. The posting schedule is unique to your brand and based upon your targeted audience, engagement data, and other research to determine the optimal posting times to reach your audience.
The social media strategy consists of several parts, including:
- Optimized posts
- A unique posting schedule
- Targeted ads to build an audience
- An optimized Facebook page
It’s important to note that even though we follow a similar process for every brand (because it works), no two brands are alike, and neither are their strategies. Our process helps us build a custom social media optimization strategy for your audience and goals.
How will you know it’s working? You’ll see the results right on your Facebook page. View your Facebook page’s analytics at any time to see how your page is growing. Plus, you’ll start seeing more visits to your website and even your brick-and-mortar store if you have one.
Creating Your Custom Social Media Marketing Strategy
Before you ever sign up, we want you to know exactly how the process works and what to expect. The very first step is a social media assessment to see how your brand’s doing so far and what your audience thinks at the moment. This gives us a great starting point.
Next, we create the initial strategy and game plan, which consists of:
- Your brand’s communication goals
- Establishing a brand persona
- Setting up communication guidelines
- Determining your targeted audience
- Developing a content strategy
- Checking out the competition
- Determining how to handle comments and messages
Once we have a plan ready, it’s time to create your social media pages. If you already have these, we’ll work to optimize your existing ones. Currently, we work with Facebook, Twitter, and LinkedIn.
During the social media marketing process, we’ll have professional graphics designed for both LinkedIn and Twitter. For even more engagement, we’ll create a professional video cover for your Facebook page.
To start developing your audience, we’ll start with an ad campaign, which full management, monitoring, and replying. Of course, ads aren’t enough. So we also develop content every month for original and engaging posts that are designed specifically for your target audience.
It’s been proven that content with images performs much better on social media. After all, think about how much more often you engage with a post that has an image. So, we also include high-quality images/graphics with each post to increase engagement and brand recognition further.
Throughout the process, we’ll revisit your goals and audience each month to ensure your social media strategy is still effective. If your audience’s habits change, so will your strategy.
The final part of the process is reporting. You want to know how everything’s going, right? We’ll provide our own reports and show you how to read Facebook’s analytics. The best part is you get to be involved and post too. Once you’ve got a following, interact with them in between our tailored posts and build that critical relationship between your brand and your followers.