Company & Industry:
What are the credibility boosting elements you would like us to focus on with your sales pitch? This could include awards you’ve won, how long you have been in business, testimonials, success stories, etc.
Prospects & Customers:
Tell us about your primary clients (age, income, gender, etc). Do you have a client avatar developed? It’s important to get very specific to whom we’re selling. We can create one if you need us to.
What is your target audience – what differentiates them from other business that need similar services/products? Why are you targeting them?
What are the biggest pain points for your clients? Why do they seek you out, what do they expect to gain from your services/products?
How long does it take for clients interested in your services/products – those that have visited your website or contacted you – to make a purchase?
What pages on your website do you use to capture leads?
Prior Customer Experience:
Prior to approaching you, what has been their experience with similar services/products? Did they have them before and were unsatisfied, or are they coming to you as a first port of call?
As a specialist in your field, what makes your services/products stand out from the rest? What is your value proposition/unique selling point (USP)?
What type of services/products are you currently offering? Please provide the details of all of your offers, such as topics, price, etc.
Are there any other additional services/products that you are planning to offer and what are their prices?
What are the major benefits that you would want your customers to get from your services/products? Please list them all.
Would you like to offer any form of guarantee? If so, do you have any preference for what type of guarantee?
Tell us a little about you. What is your story? We need to get to know you better, so please feel free to share as much information as you like. We’ll gladly read every letter of it.