You probably have an account on LinkedIn. Most people in business do. The question is: Are you using LinkedIn to its fullest potential? If you’re still on the fence about using LinkedIn marketing to grow your business, here are a few things to consider.
LinkedIn is the largest professional network, with over 500 million users in over 200 countries. So, that’s about 25% of adults that use the Internet. As a result, it’s the most commonly used social network for adults ages 30-49 years old. And about 46% of adults with a college education use LinkedIn.
So if your job requires you to connect with other professionals, then LinkedIn marketing offers a tremendous opportunity. LinkedIn drives more B2B leads than any social network.
With LinkedIn, you can:
- Build sales relationships
- Form partnerships
- Become a sought-after thought leader
On LinkedIn, you shouldn’t just be connecting with random people, following companies/hashtags, and looking at ads. That’s not LinkedIn Marketing. You need to be connecting with the right people. People you can build trust with. And these individuals are highly targeted as your potential customers. As a result, the challenge is having the time to build connections, earn trust, and sell your products or services. That’s where we can help.
Think you’re ready? Here are the details.
LinkedIn Marketing Setup
What we do for you:
- Profile Optimization
- Identify Target Audience
- Identify Industry Groups
Profile Optimization
Does your profile sell yourself and your business? From our experience, most profiles are lacking. So, there’s a lack of focus and lack of purpose. As a result, it’s not best for LinkedIn Marketing.
That’s why our first step is to optimize your profile. The goal is to have an attractive profile that provides the most important information for new connections. So the ultimate goal is for connections to discover who you are and what you have to offer them in terms of products or services.
Your profile optimization may include adjustments to:
- Name & Headline
- Current Position
- Education
- Industry
- Summary
- Media
- Experience
- Accomplishments
- Awards & Honors
- Projects
Sound good so far? Let’s keep going.
Identify Target Audience
Usually, the target audience is your target customer with LinkedIn Marketing. It could be an audience you’re looking to reach as a thought leader. Whatever the case is, we go to work. We look at the information you have on your target audience. If you have a detailed profile, we can work with it, but it’s okay if you don’t. We can research and create one.
Identify Industry Groups
While we’re researching your business, customers, and industry, we come across key industry groups on LinkedIn that you can join. So, joining groups and participating in those groups is a great strategy if you’re looking to build your profile amongst your target customers and industry peers.
Once the profile is set, the work continues.
Ongoing Monthly Campaign
We’re going to provide:
- Connections
- Direct Messaging Drip Campaigns
- Content Creation (Optional)
- Group Participation (Optional)
Connections
Who’s to say what a good number of connections are for LinkedIn Marketing? You might have fewer than 100 connections. Maybe you have 500.
We’re going to take your connections to another level. And it’s not just about getting a certain number of connections. You get highly-targeted connections, the people you want as part of your network, and target audience. As a result, we do this every month. We are always working to connect you with future customers.
Direct Messaging Drip Campaigns
Connections are very important, but that’s just the first step. So, we don’t want just to connect and forget.
Customers buy from businesses, but really, they buy from people representing those businesses. LinkedIn marketing provides a great platform to allow you to build relationships with your connections. It doesn’t make much sense, but the reality is that many professionals overlook this aspect of LinkedIn. For you, we create direct messaging drip campaigns.
It’s just like in real life. So, we work on getting to know connections on a more personal level. Over time, we help you build the relationship to the point of warming up the lead so that you can schedule appointments, and ultimately, close the sale.
Imagine the traditional salesperson going through their Rolodex every day, staying connected with prospects. That’s what we’re doing, but we’re doing it on LinkedIn using the direct messaging feature. It doesn’t make much sense, but the reality is that many professionals overlook this aspect of LinkedIn.
What else is included? Keep reading.
Content Creation
Content Creation? On LinkedIn? That’s right; it’s not just for making connections. In addition, LinkedIn provides a free content platform. Regular publishing of content allows you to engage your target audience, gain their attention, provide value, and earn their trust.
So if you don’t have the time or resources to create content, we can provide this service for you as an add-on to the core LinkedIn Marketing service.
Group Participation
So, as part of the Profile Optimization stage, we identify industry groups that you can join.
If you do decide to join those groups, it’s best to be an active participant. This includes answering questions that others in the group are asking. It also includes asking questions of others. It’s a brand-building activity to connect with more people in your industry while providing value to them and earning their trust.
You probably don’t have the time to ask and answer questions in groups. As a result, we can provide the service for you as an add-on to the core LinkedIn Marketing service.