Is guest blogging worth it?
It’s surprising the number of people still asking this question. When Matt Cuts announced the death of guest posts back in 2014, a lot of people freaked out. But he wasn’t signaling the end of guest blogging – he was warning us that low-quality content would no longer help your ranking.
As Google continues to update their algorithm, doubt may begin to creep into your mind a little. But for several important reasons, guest blogging is unlikely to become irrelevant any time soon.
Here is why guest blogging still matters.
Guest Blogging Increases the Visibility of Your Brand
It has often been said that a prospect needs to see or hear your message seven times before they’ll buy something from you.
This doesn’t mean some of your prospects won’t act sooner. But there’s no denying that people are inundated with more distractions than ever. Getting in front of your target audience seven times could help you convert more people who are on the fence about you.
Today, there are plenty of ways to make this happen. You could run social media ads and remarketing campaigns. You could send out email campaigns. Guest blogging could also be a part of that overall strategy.
If you’d like your brand to be seen by more people who might be interested in your product, then you should know that guest blogging is a great way to accomplish this.
Guest Blogging Helps You Build Authority in Your Industry
Who are the go-to influencers and brands in your industry? There’s a good chance you can name a few off the top of your head.
How would you like to be one of those influencers? Is that something you could get excited about?
As you begin contributing posts to various blogs in your industry, your name will start to get in front of more people. If you dedicate yourself to writing quality content, people will want to follow you. They’ll start watching what you have to say.
If you’d like to make a difference in your industry, guest blogging is a good strategy to adopt.
Guest Blogging Allows You to Build More Links to Your Website
This is the number one reason anyone chooses to dedicate a lot of time to writing guest posts. They’re looking to get a link back to their site. Getting more links can help your SEO, which ultimately means more traffic to your site.
But going in with that mindset can be a dangerous thing.
No one wants low-quality guest posts. So, for instance, if you hire someone on iWriter to put together a 600-word post on the cheap, there’s a good chance it will be rejected by the blog you’re submitting it to. It’s surprising the number of people that still try to game the system.
Yes, you want the link. But don’t let that blind you from what matters. You need to see things from the perspective of the person receiving your guest post. They’re looking for quality content to publish on their site. So, don’t disappoint.
If you do it right, your guest blogging efforts will bear fruit. As with content marketing and SEO, it can take time, but if you keep at it, you’ll see your rankings and traffic increase.
Do you need help with guest blogging? You don’t need to go at it alone.
After all, it can take a lot of time and effort to put together unique and valuable content pieces for blogs in your industry.