Use Downtime to Work On Your Marketing Strategy | Mann & Co. Inc.

Use Downtime to Work On Your Marketing Strategy

How to Use Downtime to Work On Your Marketing StrategyDowntime can be hit or miss. It’s good in many ways to have time away from the office or out of the ordinary. But for some of us, it can feel like we’re not productive, although it might not be your first thought. Having that extra time is great to work on other projects and get more done.

Netflix chills are fun and relaxing. Though, you can only binge-watch your favorite shows for so long without getting antsy or feeling under accomplished.

Here are some tips for putting downtime to good use while away from the office.

Be Available, Even During Downtime

Depending on your business, it’s still imperative that you take calls. If you have an abundance of downtime, you should make yourself as available as much as possible to keep in the loop and to keep things moving. Taking phone calls and organizing your email are two ways to stay productive when out of the office.

The world today allows for being connected even during downtime. You can answer certain calls and emails, depending on urgency, at all times. Others, you can set scheduled times to respond. It’s a great way to provide extra support and service even while you’re away from the office.

Networking & Reconnecting

Downtime is great for connecting with new people and reconnecting with those you’ve known for a while. LinkedIn is an excellent network for doing this. They have great search features and suggestions for connecting with people.

You can do this from a sales perspective or a partnership perspective. It might even lead to new job opportunities.

If you’re going to use LinkedIn, make sure to review your profile, so it’s up-to-date and appealing. Then begin connecting with people. Also, go through your current connections. Send messages to people just to check-in and see how they’ve been doing. Ask what they have been working on.

There is a balance between asking basic questions and pushing for sales. If your profile is filled out well, many will find information there and ask about your business without you needing to ask. These are things that are often overlooked but are perfect for downtime.

Make Improvements to Your Website

Another thing that you can do away from the office and have extra time is to work on your website. It’s a great time to experiment and interact with it from the user’s perspective, looking for any possible improvements that could be made. It’s also a great time to start gathering customer feedback on your website. And then making the appropriate changes.

Making changes to a website can be extremely time-consuming, which is why it’s a smart thing to work on while you’ve got plenty of extra time to work with.

Double Down on Content Marketing

When you have downtime for an extended period, you have an opportunity to double down on your content marketing strategy. You can manage your social media accounts and add content to your website. There’s only so much you can do on your own. Regular social updates, blog posts, podcasts, videos, and more.

You can also engage more on social media and other content. You can leave comments on LinkedIn, for example. This is a great way to build on the networking opportunity you have with your downtime.

The Takeaway on Downtime

The takeaway here is when you have the extra downtime and are away from the office, you can work on the things that you couldn’t allocate as much time to before. Because there was so much else to do at work. It’s all about time management.

In business, how we use our time reflects on the difference between failure and success.