Using CoSchedule to Improve Content Marketing Efforts | Mann & Co. Inc.

Using CoSchedule to Improve Content Marketing Efforts

Using CoSchedule To Improve Content Marketing EffortsThe challenge of digital marketing is that it can be hard to stay organized, especially when there are a lot of moving pieces and channels to oversee.

CoSchedule is a comprehensive digital marketing management tool. It’s a collaborative calendar environment for your team where you can plan and coordinate your social media, content marketing, email marketing, and more.

If you’re trying to manage all your marketing activities with a spreadsheet, or communication seems to get lost in a mountain of emails, you need to streamline your marketing efforts. That’s where CoSchedule comes in.

How CoSchedule Can Benefit Your Business

The benefits of CoSchedule are well-documented. In case you’re wondering what it can do for your business, here are several benefits you should be aware of:

  • You can bring your content and social media together in one place. This makes it easy to monitor and keep a steady flow of content rolling out on a defined schedule.
  • CoSchedule integrates with popular platforms like WordPress, Evernote, Google Docs, Google Analytics, Facebook, LinkedIn, Buffer, and others.
  • The drag-and-drop marketing calendar makes it easy for you to schedule when you want posts to go out to your followers.
  • You can schedule your social media posts in bulk and save a lot of time in the process.
  • And more!

Whether you’re a manager looking to keep an eye on your company’s digital marketing, or a marketer trying to get your content and social chaos under control, CoSchedule is a solution worth exploring.

How Mann & Co. Uses CoSchedule

One of the key features we utilize at Mann & Co. is called ReQueue.

There is a lot of talk out there about how to automate social media. While some methods are worth a try, many still require considerable manual work. You must think strategically about when to schedule your posts, what to post, what networks to post to, and so on. Many tools don’t allow you to bulk schedule or schedule a single post for multiple times, which means you either have to reinvent the wheel every time or save all your posts in a cumbersome swipe file for later.

ReQueue utilizes data-driven intelligence to get the right messages out to the right people at the right time. Isn’t that the essence of effective marketing?

With ReQueue, you can essentially set and forget your scheduling. All you need to do is add new messages, and CoSchedule will use intelligence to keep your social queue filled.

Setting Up ReQueue

One of the great things about ReQueue is how incredibly easy it is to set up and use. Just follow these steps to get ReQueue working for you.

Step #1: First, click on the gear icon. Then select “Calendar.”

CoSchedule settings

Step #2: Click on “ReQueue.” This button should be visible on the left-hand side of the screen.

ReQueue

Step #3: From here, you can alter your ReQueue sending frequency and message sending limits. The default settings work quite well.

ReQueue calendar

Step #4: Click on “ReQueue” in the main menu.

CoSchedule menu

Step #5: Name your new ReQueue group. You can also add custom dates (a start and end date for the group), and group sending limits if applicable. Click “Save” when you’re happy with the name of the group and settings.

ReQueue group

Step #6: Click “+ Add Message” to add your first social media post.

Adding a message to ReQueue

Note: You can also add messages to ReQueue in your Social Campaign.

Here is a close-up:

Step #7: Choose what social media profile you want to create the message for. Craft your message, choose which group you want to assign it to, and click on “Add Message.”

Crafting a ReQueue message

Step #8: Repeat steps 6 and 7 to add additional messages to your queue.

Here are a few other features that we love about CoSchedule…

Google Analytics UTM Parameters

UTM Parameters are extensions you add to the end of links to better track traffic to your website in Google Analytics. With CoSchedule, you can set things up so that these parameters are automatically added to the links you setup to share on your social profiles. This way you know exactly what links are sending traffic and obviously where the traffic is coming from.

For more check out Google Analytics With CoSchedule.

CoSchedule Analytics

CoSchedule has its own Analytics features. Perhaps the nicest and most useful feature is the quick view feature. Simply click on a campaign on your CoSchedule calendar and you’ll instantly see the interaction with social media channels. You can quickly see likes, shares and comments. It makes it so easy to get a quick overview of what content is doing well and while you’re already in CoSchedule you can determine what to do next. There are also additional reports available.

For more watch this series on CoSchedule Analytics.

Task Templates

One more feature we love is the task template feature. It’s part of the workflow process and is great for working with a team on projects or even if you’re working with just yourself. You can create task templates for different tasks. It’s basically a checklist and works as a reminder and as a progress report. You can make sure you check off all the necessary items to complete a task and you can make sure you and your team are getting things done on time.

For more check out Collaborate With Your Team On Any Project.

Conclusion

Marketing your content is no laughing matter. Depending on your industry and target audience, you might be distributing your content across dozens of channels, multiple times per day. While this manually isn’t impossible, it is the way we all had to do it before automation tools came along.  This can eat into time you should be spending creating great content. Quality content is your number one asset. If you don’t have quality content, what will you have to share to your social media channels?

What are your thoughts? Do you use CoSchedule? If you do, how has it helped with your content marketing efforts?

Let us know in the comments below.

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