Content marketing is still one of the most effective ways you can drive business. Research has shown that those participating in regular content marketing activities will increase qualified leads and generate more sales.
Some fail to see how content marketing can help. Here are seven ways content marketing can support your business in building leads and generating sales:
1. You Become an Expert
By using content to share knowledge and provide advice to wider audiences, you are demonstrating that you are an expert in your field. Everyone wants to work with an expert. So, by showing your expertise, you will increase the chance that people will want to work with you.
There is a careful balance to have. You can’t be too technical as this might put some prospects off. You need to make sure your writing demonstrates knowledge but is still understandable to your audience.
2. Build Trust
Content marketing is one of the sure ways to build trust with your audience. Posting regularly shows that you are reliable, and it also helps if your content demonstrates knowledge and understanding of their interests.
One of the best content marketing strategies for building trust is to show past work and how you have solved a problem. Research has highlighted that those using content marketing, often have a conversion rate that is six times better than competitors.
3. Collect Leads
Content marketing isn’t just about blogging. It’s a mistake many small business owners make. It refers to some different tactics, some of which can be downloadable, such as:
While these can be available for free, you should have people provide you with their contact information. The most common thing to request is their email address. However, it could also be their physical address and/or telephone number, depending on how you want to market to them in the future.
4. Build Relationships
If your content is written well, you can make your reader feel like you are personally talking to them. At the same time, as you deliver content, the reader starts to embrace your way of thinking and more open to what you have to offer. This helps to build and strengthen relationships.
The trick is to ensure you have the right content for the customer at the time they are ready to make a purchase.
5. Helps Segment Your Prospects
Sales is all about offering the prospect something they want at the right time. When you offer multiple solutions to different customer challenges, it can be difficult to know what you are offering.
That is why segmentation is so important in your marketing campaigns. Look at what your prospects and customers are reading and sharing to determine where their interests and problems lie, and then provide them solutions to their specific challenges. This can both make conversions more likely and speed up your sales cycle.
6. Grows Website Traffic
There is a simple equation: the more website traffic you have, the more leads you will generate and the more sales you can achieve. Research has shown that content marketing will provide more traffic the more you publish content.
For instance, Hubspot has determined that those blogging more than 15 times a month will receive a significant number of leads compared to those generating less content.
7. Inbound Links
Another thing to consider is your website search ranking. With more content, there will be more chances for someone to link to your website from their blog, etc. This can create a better search profile for your website, raising your rank higher on Google and other engines. This helps to grow targeted traffic.
Content marketing is one of the best marketing tools for the modern business. It creates content that the audience wants, helps identify their needs and provides you with a means to move them to the next stage of your sales cycle. Therefore, creating and implementing a content marketing plan is one of the most important activities you should be doing in your business.
What content marketing activities do you currently use?
What are the results like?
Let us know in the comments below.