You’ve likely come across AMP doing a Google search and wondered if you were lost until you quickly found the content you needed. Accelerated Mobile Pages (AMP) is a Google-supported open source project that offers resources to help developers optimize their landing pages for mobile speed.

AMP pages load four times faster than regular pages. This increase in speed boosts engagement rates as well as ad performance. Should you include AMP in your mobile optimization strategy? Can you use AMP to gain a competitive edge in searches?Continue Reading..

Virtually every website with enough traffic can generate leads. But just because you can doesn’t mean they’re higher quality leads.

Be honest. Do you have a big email list that doesn’t seem to pay attention to your emails? Do you end up cleaning your list of people who aren’t engaging with your emails every quarter or so?

Look, it’s great that you have a big list. And, cleaning it periodically is a best practice. But don’t you wish you could convert a higher quality leads? Then read on.Continue Reading..

By default, website content duties tend to fall to the founder of the company.

In some cases, this can work quite well – just look at Neil Patel or Eric Siu.

But the reality is that founders often have better things to do, such as marketing or business development. They would prefer not to be working in the business, but rather on it.

Plus, if you aren’t good at writing, or if you don’t enjoy the process, you’re going to end up loathing having to churn out new content – especially if you’re trying to publish new blog posts regularly.

So, who should write your website content? Here are several options to consider.Continue Reading..

Your website is driving traffic and helping you generate leads.

But let’s face it – your numbers could always be better.

Plus, your competition might be on to some things you haven’t even thought of yet. Their traffic numbers and conversion rates could be miles ahead of where yours are.

The good news? Your competitors aren’t completely out of reach. You may be able to learn a great deal from them, and even take inspiration from and improve upon their strategies.

But how do you go about learning from competitors? How do you conduct competitive research when you’re interested in boosting the effectiveness of your site?Continue Reading..

Did you know that your website is still a critical lead generation tool?

Let me ask a few questions: Are you spending more time on social media than on your website? Are you more leveraged into advertising than content creation? Do you feel like SEO is a big waste of time and money?

There are many ways to attract new leads, and it isn’t a bad idea to have a multi-channel strategy. Moreover, traditional tactics can still work. But, despite the work and resources it requires, not developing your website – or leaving it out of the equation – could be a mistake.

Why? Here are several reasons you need to consider.Continue Reading..

Web development is a highly competitive field. A web developer runs the spectrum from very competent all the way over to completely inept.

Some might give you a great sales pitch, and not deliver the services promised. Meanwhile, others might appear socially challenged but offer an excellent product that will last you for a long time to come.

Stereotypes aside, the point here is that you might not know when someone’s done a runner on you until it’s too late. Try as you might, tracking them down could prove difficult if not impossible.

Here’s what you need to know if this happens to you.Continue Reading..

Landing pages are often thought of as a single page on your website, connected to a particular marketing campaign. In a sense, this is true. A landing page is a place where prospects enter your site, find information and advice on any problems they may have and hopefully, take action (i.e. make a purchase, sign-up to a mailing list, etc., ).

But, are landing pages just those that you designate as landing pages? Or should you be looking at every page and treating them all like a landing page? What does this mean for your business and how can your website be designed in such a way?Continue Reading..