How is social media integrated with your overall marketing strategy?
This is an important question to ask because depending on how you’re treating social, there could be a significant disconnect between the effort you’re putting forth and the results you’re getting (or not getting).
Some companies choose to focus exclusively on social media for their marketing. For others, it’s a mere afterthought. Both extremes are detrimental to your digital strategy.
So, let’s talk about how marketing and social media go hand in hand, and why that’s important.Continue Reading..