Resilience, patience, multitasking, diplomacy, great communication, and efficiency are a few terms and phrases you can use to describe a good creative director. They are responsible for developing and executing a marketing vision by leading a team of fellow creatives.

The success of any campaign depends on its management and leadership capabilities. While no two creative directs work using the same style or philosophy, they all increase your chances of success. Companies that hire creative directors to be in charge of their social media content get more value from their allocated digital marketing spend.

Here are a few specific ways this always happens.Continue Reading..

Businesses developing a presence on Instagram know that it’s tough to stand out from the crowd. If you’re just starting to use Instagram and build a presence, standing out will be even harder. This is not to say that it’s going to be impossible. With a few savvy tips and a little creativity, you can make your company stand out on Instagram.Continue Reading..

So, the talk of social media town these days is all about building better customer experience and doing that through engagement, engagement, engagement. Over-engaging can come across, well, spammy. Honestly, the truth is that folks trust customers more than they’ll trust any company. Thus, enter user-generated content.

People don’t buy into slogans without hearing the real voices that are using the brand. Companies are catching onto the idea and seeking out influencers that can vet their brand. However, even then, customers don’t know what’s real and what’s not real.

That’s where user-generated content (UGC) comes to save, build, and deepen brand loyalty. Companies utilize, with permission, the photos, videos, and blog content that customers create about the brand and their personal experiences to elevate it. Companies integrate this content into their marketing efforts. Seeing this leads to interaction with a more trusting and engaged audience.Continue Reading..

Increase loyalty by connecting with your customers through personalization in marketing. Above all, the best marketing brings out an emotional response. And telling a good story is part of that process.

Here’s more on the idea and practice of creating a better customer experience.Continue Reading..

You’re looking to maximize your company’s impact on social media.

Many factors can influence your reach, such as the size of your following, when you post, what you post, and more.

But one of the most critical considerations is the headline.

With a strong headline, you can increase click-throughs and engagement, and drive more traffic to the content you’ve designed to convert visitors into leads.

But what exactly is a strong headline, and how do you write one? Let’s explore.Continue Reading..

Social media hashtags don’t get as much attention as they used to these days.

And yet, they are powerful marketing tools that should not be overlooked.

Hashtags can be used to organize content, promote campaigns, drive engagement, draw your audience to you and more.

If you’ve been putting your social media on autopilot and not using hashtags as part of your posting efforts, it might be time to reevaluate your strategy.

But how do you know what hashtags to use? Here are several steps you can take to identify the right hashtags for your business.Continue Reading..

Yes, social networking platforms like Twitter can be used to generate sales for your business.

Often, your Twitter followers will first discover your website in a timely and relevant tweet about your latest blog post.

If they enjoy the content, they may come back and read more of your blog posts. At that point, their chances of becoming an email subscriber increase substantially.

Once on your email list, it’s merely a matter of nurturing your subscribers until they’re ready to buy.

But how do you target the right Twitter followers, to begin with?Continue Reading..

Social media represents a valuable opportunity for you to get in front of your target market on a regular, ongoing basis.

But if you aren’t consistent, you don’t exist. And if you aren’t engaging your target market and delivering content they want, then your audience has no reason to keep following you.

So, what are you doing to interact and connect with your audience? What are you doing to attract your target market? Do you feel you are successful in your efforts or are you still unsure as to how social media fits into your marketing plan?

Let’s learn from the best. Here are how some big businesses are using social media to engage their target market.Continue Reading..