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The Difference Between Branding And Marketing

The Difference Between Branding And Marketing

There are so many buzzwords out there. It can be easy to get caught up in the game and blur the lines between branding and marketing. They are different areas of focus for a business. But they do work together.

Most businesses have a preference for one item when it comes to sales, branding, and marketing. The best companies can see the entire picture, a picture that includes all three, as well as other important areas such as merchandising and operations.

Professionals in today’s global market must know the difference between branding and marketing. There are subtle but significant differences. If you’re already scratching your head, read on, and learn what makes branding so different from marketing.Continue Reading..

Why It’s Time to Optimize for Voice Search

Why It's Time to Optimize for Voice SearchIt’s easier to say something by voice search than type it. Texting is dangerous and illegal when on the road, so it makes more sense to speak your question. Moving through the day, for most folks, means multitasking, and voice search gets people the information they need now.

Voice search is not a fad. Over 40 percent of adults searched by voice in 2016, and more than 50 percent of searches will be spoken, instead of typed, by 2020. Now is the time to optimize your website for voice search.Continue Reading..

15 Steps for Local SEO Success

15 Steps For Local SEO SuccessLocal SEO is particularly essential for any company serving a local customer base – restaurants, hotels, retail stores, accountants, lawyers, and so on.

But with SEO best practices continually changing, how do you achieve local SEO success? What can you do to ensure visibility in search engine results?

The following 15 steps will help you optimize your site for local search.Continue Reading..

How to Identify Keywords for Your Business

how-to-identify-keywords-for-your-businessRanking in Google is an excellent way to drive traffic to your website.

As more target customers find your site in search, you’ll begin generating more leads and sales.

It sounds simplistic, but this process requires that you do your research.

There may have been a time when you could rank for any popular keyword of your choosing. That is no longer the case.

Now it’s necessary to use niche long-tail keywords if you hope to rank high in search engines.

So, how should you go about identifying keywords for your business? Here’s what you can do.Continue Reading..

Good vs. Bad Link Building

Good vs. Bad Link BuildingLink building is key to developing a strong SEO presence.

And yet, there appears to be considerable confusion among marketers on what and what not to do.

To be fair, search engines are somewhat ambiguous about their algorithms and ranking factors, and why certain websites outrank others.

But a little bit of common sense can go a long way as you look to build valuable links to your website.

Here is several link building do’s and don’ts:Continue Reading..

How SEO Is Done by the Experts

How SEO Is Done by the ExpertsIf you’ve been learning about marketing online for any length of time, you’ve probably heard about search engine optimization, also known as SEO.

While some aspects of marketing rarely if ever change, SEO is one of those fields that’s continually evolving. Search engines frequently update their algorithms to show more relevant and valuable results to their users, requiring marketers to keep adapting.

Today, spammy and unnatural SEO tactics don’t yield results and could, in fact, harm your efforts to rank higher in search. Making your site more human-friendly is the number one way to rank.

So, how do the experts do SEO? Let’s explore.Continue Reading..

How SEO and Print Work Together

How SEO & Print Work TogetherAt first glance, SEO and print marketing may appear to be two separate entities.

But they can and do intersect. Using them together can help you craft a unique nurturing experience for your leads. It can amplify your marketing. And it has never been easier to implement an elegant strategy thanks to advancements in tech.

The connection between SEO and print marketing may seem esoteric. The goal of SEO is to rank for targeted keywords, preferably in the first position of search results. The purpose of print marketing is to build awareness for your business and products, inform your leads, and with any luck, convert them into customers.

When you consider how content marketing works, it’s not hard to see how the two worlds connect. SEO is built on quality content as much as it is on website hierarchy structure, mobile friendliness, and load times. Relevant content is what drives visitors to visit a particular page.

Your print material is also a form of content, though it may be brief by comparison. It may only contain a few lines of sales copy and a call-to-action. But if you make a convincing enough case, your leads will be compelled to visit your website to find out more.

So, here are several ways in which SEO and print marketing work together.Continue Reading..

Local SEO vs. Organic SEO: What You Need To Know

Local SEO vs. Organic SEO: What You Need To KnowOptimizing your website for search engines allows you to drive more traffic to it. If the traffic you generate is targeted, it should naturally lead to more email subscribers and sales.

But SEO isn’t exactly a straightforward strategy. Marketers can become frustrated with how hard it is to execute, and how long it can take to work.

Further complicating matters, there’s a difference between local SEO and organic SEO. With local SEO, the goal is to drive traffic to your website from a specific geographic location. Restaurants, hotels, and retail storefronts are great examples of local businesses. Entities utilizing organic SEO may not have a physical location and aren’t dependent on locally oriented searches.Continue Reading..

Who Needs Local SEO Services?

Who Needs Local SEO?The internet connects the world in ways land line phones and letters simply never could.

Some businesses primarily serve a local audience, and may even have a storefront. Others are more globally focused, and may only have an online component to their company. That’s the amazing thing about the times we’re in.

It stands to reason, then, that businesses focused on eCommerce or online sales may not put as much of a point on optimizing for local.

But if you’re looking to increase your visibility on the internet, local SEO strategies are incredibly important. In some cases, even global businesses can benefit from focusing more on the local market.Continue Reading..

How Website Hierarchy Affects SEO

How Website Hierarchy Affects SEOHow organized is your website?

This probably seems like an innocuous question. But did you know that your website hierarchy can affect how it ranks in search?

We’ve all heard about how important content is, and how we should put effort into crafting amazing content on a regular basis. But even something as simple as your site structure can have a dramatic effect on your organic traffic.

You may be under the impression that there’s a logical flow to your website, that your visitors know exactly where they need to go to find the information they’re looking for.

But the pages optimized for your best keywords might be buried deeper than they should be. Your internal linking may need to be improved upon. Furthermore, you may need to beef up the content on your site.

Unless you already have an excellent site structure, you probably have some work ahead of you. But the results will be worth the effort.

First, here’s why you need to improve your site structure.Continue Reading..