SEO Marketing | Mann & Co. Inc.



15 Steps for Local SEO Success

15 Steps For Local SEO SuccessLocal SEO is particularly essential for any company serving a local customer base – restaurants, hotels, retail stores, accountants, lawyers, and so on.

But with SEO best practices continually changing, how do you achieve local SEO success? What can you do to ensure visibility in search engine results?

The following 15 steps will help you optimize your site for local search.Continue Reading..

How to Identify Keywords for Your Business

how-to-identify-keywords-for-your-businessRanking in Google is an excellent way to drive traffic to your website.

As more target customers find your site in search, you’ll begin generating more leads and sales.

It sounds simplistic, but this process requires that you do your research.

There may have been a time when you could rank for any popular keyword of your choosing. That is no longer the case.

Now it’s necessary to use niche long-tail keywords if you hope to rank high in search engines.

So, how should you go about identifying keywords for your business? Here’s what you can do.Continue Reading..

Good vs. Bad Link Building

Good vs. Bad Link BuildingLink building is key to developing a strong SEO presence.

And yet, there appears to be considerable confusion among marketers on what and what not to do.

To be fair, search engines are somewhat ambiguous about their algorithms and ranking factors, and why certain websites outrank others.

But a little bit of common sense can go a long way as you look to build valuable links to your website.

Here is several link building do’s and don’ts:Continue Reading..

How SEO Is Done by the Experts

How SEO Is Done by the ExpertsIf you’ve been learning about marketing online for any length of time, you’ve probably heard about search engine optimization, also known as SEO.

While some aspects of marketing rarely if ever change, SEO is one of those fields that’s continually evolving. Search engines frequently update their algorithms to show more relevant and valuable results to their users, requiring marketers to keep adapting.

Today, spammy and unnatural SEO tactics don’t yield results and could, in fact, harm your efforts to rank higher in search. Making your site more human-friendly is the number one way to rank.

So, how do the experts do SEO? Let’s explore.Continue Reading..

How SEO & Print Work Together

How SEO & Print Work TogetherAt first glance, digital and physical marketing may appear to be two separate entities.

But they can and do intersect. Using them together can help you craft a unique nurturing experience for your leads. It can amplify your marketing. And it has never been easier to implement an elegant strategy thanks to advancements in tech.

The connection between SEO and print marketing may seem esoteric. The goal of SEO is to rank for targeted keywords, preferably in the first position of search results. The purpose of print marketing is to build awareness for your business and products, inform your leads, and with any luck, convert them into customers.

When you consider how content marketing works, it’s not hard to see how the two worlds connect. SEO is built on quality content as much as it is on website hierarchy structure, mobile friendliness, and load times. Relevant content is what drives visitors to visit a particular page.

Your print material is also a form of content, though it may be brief by comparison. It may only contain a few lines of sales copy and a call-to-action. But if you make a convincing enough case, your leads will be compelled to visit your website to find out more.

So, here are several ways in which SEO and print marketing work together.Continue Reading..