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The Difference Between Branding And Marketing

The Difference Between Branding And Marketing

There are so many buzzwords out there. It can be easy to get caught up in the game and blur the lines between branding and marketing. They are different areas of focus for a business. But they do work together.

Most businesses have a preference for one item when it comes to sales, branding, and marketing. The best companies can see the entire picture, a picture that includes all three, as well as other important areas such as merchandising and operations.

Professionals in today’s global market must know the difference between branding and marketing. There are subtle but significant differences. If you’re already scratching your head, read on, and learn what makes branding so different from marketing.Continue Reading..

Why It’s Time to Optimize for Voice Search

Why It's Time to Optimize for Voice SearchIt’s easier to say something by voice search than type it. Texting is dangerous and illegal when on the road, so it makes more sense to speak your question. Moving through the day, for most folks, means multitasking, and voice search gets people the information they need now.

Voice search is not a fad. Over 40 percent of adults searched by voice in 2016, and more than 50 percent of searches will be spoken, instead of typed, by 2020. Now is the time to optimize your website for voice search.Continue Reading..

15 Steps for Local SEO Success

15 Steps For Local SEO SuccessLocal SEO is particularly essential for any company serving a local customer base – restaurants, hotels, retail stores, accountants, lawyers, and so on.

But with SEO best practices continually changing, how do you achieve local SEO success? What can you do to ensure visibility in search engine results?

The following 15 steps will help you optimize your site for local search.Continue Reading..

How to Identify Keywords for Your Business

how-to-identify-keywords-for-your-businessRanking in Google is an excellent way to drive traffic to your website.

As more target customers find your site in search, you’ll begin generating more leads and sales.

It sounds simplistic, but this process requires that you do your research.

There may have been a time when you could rank for any popular keyword of your choosing. That is no longer the case.

Now it’s necessary to use niche long-tail keywords if you hope to rank high in search engines.

So, how should you go about identifying keywords for your business? Here’s what you can do.Continue Reading..

Good vs. Bad Link Building

Good vs. Bad Link BuildingLink building is key to developing a strong SEO presence.

And yet, there appears to be considerable confusion among marketers on what and what not to do.

To be fair, search engines are somewhat ambiguous about their algorithms and ranking factors, and why certain websites outrank others.

But a little bit of common sense can go a long way as you look to build valuable links to your website.

Here is several link building do’s and don’ts:Continue Reading..