Print Quality Management | Mann & Co. Inc.



The Truest Colors to Match Your Brand Message

The Truest Colors to Match Your Brand Message

Have you ever heard of a brand book containing your brand message? You’re going to need one to ensure your brand is best represented to the public as professional and personal enough to draw in your ideal customers.

Your brand book, or brand style guide, is a rule book that spells out how your company presents itself to the public through color, font and logo selections, photography, and more. The brand book helps you communicate your brand’s message and share its personality, or rather, how it sounds, looks, and feels.

One often overlooked area is selecting brand colors without considering how consumers will perceive those colors, and thus, your brand message.Continue Reading..

How Poor Print Quality Hurts Your Brand Reputation

How Poor Print Quality Hurts Your Brand Reputation

Is your company good for its word? Is it as good as its name? Poor print quality can easily tank a brand’s reputation.

Tangible assets made up 95% of most companies’ worth before the prevalence of the Information Age before everything went digital. Now, intangible assets make up 75% of a company. Once, all you had to worry about was your print logo, letterhead, business cards, and other advertising materials. However, these printed materials and their print quality are more important than ever to your brand reputation.

Discrepancies in appearance in print quality affect a brand’s reputation value. Unique colors in your logo and brand styling set your company apart from others, and any discrepancy can make it disappear altogether. So, consistent colors keep your brand visible and reliable in your customer’s eyes.Continue Reading..

What Do Customers Think When Branding Colors Vary?

What Do Customers Think When Branding Colors Vary?Your star of branding is your logo and its unique hue or colors. That’s right, your branding colors. However, your visual position is the cornerstone of how customers perceive your brand, and they have strong opinions about, well, everything.

Your unique color system may vary a few shades depending on where it appears, but you want it to represent your brand in the best possible way. Your customers must still understand your mission and the message you are sharing. But what do your customers think when branding colors vary?Continue Reading..

Maintaining Color Consistency in Retro Branding

Maintaining Color Consistency in Retro BrandingMany companies turn to retro branding to bring out nostalgia and a sense of trust. In 2014, Coca-Cola released Coke Life. A new product with less sugar and more natural ingredients. Also with the classic Coke taste — minus one component, its red branding color. Coke Life came in a green to match its natural transition. Needless say, the product was pulled from many shelves over the next few years.

So color is essential to branding. And over time, brands grow and adjust. But they may find themselves revisiting their roots and boosting retro branding.Continue Reading..

Why Aren’t Your Finished Products Matching the Proofs?

Why Aren’t Your Finished Products Matching the Proofs?By now, most people know that the best press-ready materials don’t originate from designs in PowerPoint. However, you may still be left scratching your head when you think you’ve done everything right. But the final products don’t match the proofs. Seriously. And: Why?!

Color matching on all print materials must prove successful to ensure strong brand integrity. You would notice if Coca-Cola switched a shade over from their iconic red. The original red is three different shades and came from a time in the ’90s when the company painted the barrels of Coca-Cola bottles so that tax agents could tell them apart from alcohol during shipping. The color would later inspire the pop artworks of Salvador Dali and Andy Warhol.

So, for over 30 years, every designer that the brand has used always has had to match that iconic color from proofs to final product. Yes, movements and sustainable brands are made by getting one color right. The stakes are high and rightfully so.Continue Reading..