Print Quality Management | Mann & Co. Inc.

Higher Quality Branding with Printing Technology

Higher Quality Branding with Printing TechnologyColor management plays a crucial role in higher quality branding, especially for print materials.

Achieving color consistency across your materials leads to brand recognition. The top brands in the world pay special care to their branding items. They make sure their designs look the same no matter what they’re being printed on.

Also, printed materials must look good to be effective. This plays a significant role in the prospect or customer’s response to your printed goods.

So, how is printing technology making this easier?Continue Reading..

5 Tips for Maintaining Color Consistency on Different Materials

5 Tips for Maintaining Color Consistency on Different MaterialsCompanies don’t just pick out brand colors randomly. There is an aim for color consistency.

Typically, there’s a lot of research and thought that goes into selecting fonts, colors, shapes and a great deal more.

This is because consumers come to associate companies with their branding elements, especially their brand colors.

Evernote? Green.

Coca-Cola? Red.

Facebook? Blue.

And the list goes on.

When you look carefully, you can also see that Evernote’s green isn’t any ordinary green. It’s a particular one. That’s how it is with every well-known brand.

So, maintaining color consistency across different materials is essential but not always as straightforward as it sounds.

Here are five tips for maintaining color consistency on different materials.Continue Reading..