Conference and trade show leads can be very effective and deliver a significant revenue to your business. However, you have to ensure that you follow-up on those leads correctly, or you might lose out on the opportunity to convert them into customers.
Most companies will only use email to follow-up on leads. But this doesn’t differentiate them from those who also send a follow-up direct mail piece.
Another error made by following up with leads is that the same generic message is sent to everyone. Savvy marketers know that personalization and segmentation make the messaging much more compelling and effective.
Here are a few strategies you can use when sending direct mail to follow up with your conference leads:Continue Reading..