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The Marketing Power of Local Influencers and Print

The Marketing Power of Local Influencers and Print

With the rise of social media came the rise of influencers. Readers and viewers trust their input. Every influencer has a niche audience which fits their unique personality and content. The marketing power of local influencers also extends well into print advertising.

USA Today reports that 75% of brands surveyed utilize influencers in their campaigns. Find the right influencer, and you increase your odds of converting customers to loyal buyers more efficiently and quickly, especially in a local market.Continue Reading..

8 Tips for Mixing Print and Social Media

8 Tips for Mixing Print and Social MediaAre you thinking about mixing print with your social media campaigns?

Many marketers today beat the mantra of “everything is online.”

Right, some of the best opportunities await online. But that doesn’t mean “live” is dead.

From going to live events to print marketing, there are still plenty of good reasons and opportunities to bring the online and offline worlds together in your marketing.

According to Alliance Business Services, direct mail marketing yields, on average, a 13-to-1 return on investment ratio.

Here are eight must-know tips for mixing print and social media campaigns.Continue Reading..

Does Print Marketing Matter Anymore?

Does Print Marketing Matter Anymore?Those declaring the end of print marketing aren’t in tune with where things are headed.

According to Alliance Business Services, 79% of households say they read or scan direct mail ads. Additionally, for every $167 spent on direct mail, U.S. marketers sell $2,095 in goods. Print marketing is incredibly effective and can perfectly complement all other tactics you’re using to talk to your customers.

The question is not whether print marketing matters. The question is whether you will make it a part of your marketing strategy, and if so, how.

So, let’s explore what this strategy does and how to use it.Continue Reading..

How to Repurpose Content Marketing for Print Marketing

How to Repurpose Content Marketing for Print MarketingThere are many ways to repurpose content marketing. And, there is some talk out there about how to use print marketing as part of your big-picture content marketing strategy.

But what about the opposite? Wouldn’t it make more sense to start with your content marketing plan, which should include social and email, and work outwards from your core strategy to include other tactics?

Here are some thoughts on how to repurpose your content marketing for print marketing.Continue Reading..

How to Use Direct Mail to Drive Traffic to Landing Pages

How to Use Direct Mail to Drive Traffic to Landing PagesSome marketers think online, and offline tactics just don’t mix.

But this isn’t necessarily the case, especially when it comes to direct mail and websites.

Whether with email or traditional mail, directing targeted traffic to your website is all about building a list of people who match the profile of your ideal customer. If the offer is right, the people will respond, regardless of the medium. Some channels might prove more useful than others, in fact.

One of the most influential tools for generating leads and sales on any website is a landing page. This is a page that’s free of distractions. Ideally, it should funnel your visitors through to a single, compelling offer they can’t resist. The page should be structured in a way that causes the user to keep reading and scanning until they make a buying decision.

There are many ways to direct traffic to landing pages, but interestingly enough, direct mail can be a powerful tool for doing this very thing.

Here’s what you need to keep in mind when using direct mail to drive traffic to landing pages.Continue Reading..