Pay Per Click | Mann & Co. Inc. | Page 4 of 5



Facebook Ads: The Small Business Guide To Getting Started

Facebook Ads: The Small Business Guide To Getting StartedWith over one billion users, Facebook has one of the largest audiences to market to, which makes it one of the best platforms for you to consider spending your PPC budget on. The platform becomes very attractive when you learn of the targeting options that are unparalleled.

So, what are the best tips for getting started on Facebook Ads? Here is our quick guide for small businesses:Continue Reading..

Google AdWords: The Small Business Guide to Getting Started

Google AdWordsGoogle AdWords: The Small Business Guide to Getting StartedThe Google AdWords logo.

google-adwords-logoGoogle AdWords is the most popular, and expensive PPC platform. But, there is a reason for this: Google has a substantial presence online. Not only do ads appear in the search results on their site, but they also have links across the Internet where other websites allow ads to appear.

This means that your ad on Google could be seen almost anywhere online. The problem for you and your brand is that because of its popularity, it is expensive to be seen, and it takes a lot of practice to get it right.

However, here are some tips to give you a head start:Continue Reading..

Bing Ads: The Small Business Guide to Getting Started

Bing Ads: The Small Business Guide to Getting Started

Bing Ads is one of the most popular PPC platforms available to small businesses with a distribution network similar to Google. In America, Bing has a 15-18% share of the search market. However, this is set to expand as Microsoft’s Windows 10 uses Bing as the default search provider in their programming.

Also, Bing can be included on Yahoo!, enabling your display ads to appear on 30% of search engine sessions.

Bing Ads are also shown on several other high profile sites, such as Amazon, Monster, WebMD, CNBC, and Viacom.Continue Reading..

An Overview of the Most Popular Pay Per Click Platforms

An Overview of the Most Popular Pay Per Click Platforms

Pay Per Click (PPC) is a marketing channel with the potential to drive much-targeted traffic right to your website and landing pages. However, many people consider the costs of PPC to be too high compared to other channels, especially since the rise in costs per click and conversion has gone almost unchecked for many years.

Nonetheless, the benefits of PPC campaigns are significant and don’t just relate to the ads themselves. Research has demonstrated that PPC campaigns can increase the number of times a search result is organically clicked upon as well. Also, PPC campaigns are known to generate $11.8 billion in revenue annually.Continue Reading..

Should You Use PPC For Top-of-Funnel Conversions?

Should You Use PPC For Top-of-Funnel Conversions?

PPC (pay-per-click) is one of the best ways for you to get ‘top-of-funnel’ conversions for your business. It helps you generate solid leads for your business, while also limiting who see your ads to specific target markets.

PPC can sometimes get a bad reputation when it comes to cost. Since 2009, the price per click has risen by 53.4%, and cost per conversion has increased by 253.2%. However, PPC is crucial if you consider the long term, especially the lifetime customer value. According to reports from RJ Metrics, the average e-commerce customer lifetime value is about $1,300.Continue Reading..