PPC (pay-per-click) is one of the best ways for you to get ‘top-of-funnel’ conversions for your business. It helps you generate solid leads for your business, while also limiting who sees your ads to specific target markets.
PPC can sometimes get a bad reputation when it comes to cost. Since 2009, the price per click has risen by 53.4%, and cost per conversion has increased by 253.2%. However, PPC is crucial if you consider the long term, especially the lifetime customer value. According to reports from RJ Metrics, the average e-commerce customer lifetime value is about $1,300.Continue Reading..