Should You Use PPC For Top-of-Funnel Conversions?

Should You Use PPC For Top-of-Funnel Conversions?

PPC (pay-per-click) is one of the best ways for you to get ‘top-of-funnel’ conversions for your business. It helps you generate solid leads for your business, while also limiting who sees your ads to specific target markets.

PPC can sometimes get a bad reputation when it comes to cost. Since 2009, the price per click has risen by 53.4%, and cost per conversion has increased by 253.2%. However, PPC is crucial if you consider the long term, especially the lifetime customer value. According to reports from RJ Metrics, the average e-commerce customer lifetime value is about $1,300.Continue Reading..

4 Reasons Your Call-to-Action Needs to Be Specific

4 Reasons Your Call-to-Action Needs to Be Specific

Getting customers to complete a task you want them to do, requires you to use one essential tool: the call-to-action (CTA). Creating the best call-to-action for your website and business will help you sell more products and gain inquiries. In fact, the right CTA can significantly increase results – which can lead to the growth of your business.

A great CTA is even more important when you are running a PPC campaign. When you are competing against rivals for attention, your CTA could be the deciding factor.Continue Reading..