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The Difference Between SEO and PPC

The Difference Between SEO & PPCWhat are SEO and PPC? The online marketing space is filled with proprietary acronyms and terminology. These can be confusing waters to navigate until you familiarize yourself with the seas and the ship.

SEO stands for Search Engine Optimization, which is the process of making your site more discoverable in search engines. PPC stands for Pay-Per-Click, which is an advertising model that directs traffic to your site when your ad is clicked.

From the surface, the two strategies look very different. But this doesn’t mean they can’t work together synergistically.

Let’s explore the difference between SEO and PPC.Continue Reading..

How to Blend PPC & Inbound Marketing

Online Marketing and ppc concept. Inbound marketing online promotion traffic concept internet bisiness and advertising icons. For website graphics, mobile apps, web page layout design.Is it possible to blend your PPC advertising campaigns with your inbound marketing strategy?

Traditionally, when you think of advertising, there was often an element of “push” to it. Meanwhile, inbound marketing is a formula for attraction – creating value and earning trust with your audience with worthwhile content. At first glance, the two strategies may appear to be at opposite ends of the spectrum.

But the two can play well together. You just need to be deliberate about how you set it up. Here’s how to blend PPC and inbound marketing.Continue Reading..

How Ad Blocking Affects PPC Campaigns

How Ad Blocking Affects PPC Campaigns

Is ad blocking affecting your PPC campaigns?

Ad blocking has become an ever-popular feature when it comes to people searching the Internet, especially on their mobile devices. In June 2015, there were just under 200 million monthly users of ad blocking technology. This can have a significant impact on your business’ PPC campaigns.

What is Ad Blocking

Ad blockers, sometimes known as content blockers, are software programs that stop ads from being displayed on a website. Generally speaking, ad blockers are browser add-ons. There are different ones for each web browser.

There are dozens of ad blocking options to choose from. The most popular are AdBlock Plus, but there are others offered by both large and small companies.Continue Reading..

How to Set Up Your Landing Page to Convert

 

How to Set Up Your Landing Page to ConvertWhen you create a pay-per-click (PPC) campaign, you need to make a decision about where you are going to send those clicking on your ad. This landing page is vital to the success of your PPC campaign. Without a good landing page, you can’t get your prospective clients to take the next step in their purchasing journey.

Designing the best landing page is about planning, implementation, and testing. Get these three stages right, and you will see a continuous stream of new leads through your landing pages and PPC campaigns. So, how can you use each of these steps? Here are some tips:Continue Reading..

LinkedIn Ads: The Small Business Guide to Getting Started

linkedin-ads-the-small-business-guide-to-getting-started

LinkedIn Ads is the smallest of the commonly used PPC platforms. The platform has a very specific audience: business professionals. If you are looking to market to consumers, then LinkedIn is probably not going to be for you.

Regarding targeting, you have the option to be very specific. You can set location, gender, age, employer, industry and even position within the company, which can be useful if the decision-maker for your product or service is likely to be a Chief Financial Officer rather than a Chief Marketing Officer. Or, if you only want to supply accountants in New York.Continue Reading..

Facebook Ads: The Small Business Guide To Getting Started

Facebook Ads: The Small Business Guide To Getting StartedWith over one billion users, Facebook has one of the largest audiences to market to, which makes it one of the best platforms for you to consider spending your PPC budget on. The platform becomes very attractive when you learn of the targeting options that are unparalleled.

So, what are the best tips for getting started on Facebook Ads? Here is our quick guide for small businesses:Continue Reading..

Google AdWords: The Small Business Guide to Getting Started

Google AdWordsGoogle AdWords: The Small Business Guide to Getting StartedThe Google AdWords logo.

google-adwords-logoGoogle AdWords is the most popular, and expensive PPC platform. But, there is a reason for this: Google has a substantial presence online. Not only do ads appear in the search results on their site, but they also have links across the Internet where other websites allow ads to appear.

This means that your ad on Google could be seen almost anywhere online. The problem for you and your brand is that because of its popularity, it is expensive to be seen, and it takes a lot of practice to get it right.

However, here are some tips to give you a head start:Continue Reading..

Bing Ads: The Small Business Guide to Getting Started

Bing Ads: The Small Business Guide to Getting Started

Bing Ads is one of the most popular PPC platforms available to small businesses with a distribution network similar to Google. In America, Bing has a 15-18% share of the search market. However, this is set to expand as Microsoft’s Windows 10 uses Bing as the default search provider in their programming.

Also, Bing can be included on Yahoo!, enabling your display ads to appear on 30% of search engine sessions.

Bing Ads are also shown on several other high profile sites, such as Amazon, Monster, WebMD, CNBC, and Viacom.Continue Reading..

An Overview of the Most Popular Pay Per Click Platforms

An Overview of the Most Popular Pay Per Click Platforms

Pay Per Click (PPC) is a marketing channel with the potential to drive much-targeted traffic right to your website and landing pages. However, many people consider the costs of PPC to be too high compared to other channels, especially since the rise in costs per click and conversion has gone almost unchecked for many years.

Nonetheless, the benefits of PPC campaigns are significant and don’t just relate to the ads themselves. Research has demonstrated that PPC campaigns can increase the number of times a search result is organically clicked upon as well. Also, PPC campaigns are known to generate $11.8 billion in revenue annually.Continue Reading..

Should You Use PPC For Top-of-Funnel Conversions?

Should You Use PPC For Top-of-Funnel Conversions?

PPC (pay-per-click) is one of the best ways for you to get ‘top-of-funnel’ conversions for your business. It helps you generate solid leads for your business, while also limiting who sees your ads to specific target markets.

PPC can sometimes get a bad reputation when it comes to cost. Since 2009, the price per click has risen by 53.4%, and cost per conversion has increased by 253.2%. However, PPC is crucial if you consider the long term, especially the lifetime customer value. According to reports from RJ Metrics, the average e-commerce customer lifetime value is about $1,300.Continue Reading..