Marketing today is much more challenging than in previous years. In another sense, however, it’s also much easier than ever before. We have much more powerful tools available to us and more sophisticated types of campaigns. One of the most popular of these are PPC campaigns or pay per click campaigns. These campaigns can be hugely successful. They can also be a money pit when they fail. Learn how to avoid PPC campaign failure.Continue Reading..

Pay-per-click campaigns are all the rage. They make it easy for you to drive traffic to your website, encourage conversions and increase sales.

But there’s one thing that can be a little off-putting. Because you’re spending money, naturally, you want to see a return on investment.

Sometimes, ad campaigns yield no ROI. Sometimes, you break even. If you’re tenacious and continually optimizing, you can get a positive ROI. But being tenacious is key.

So, here are some tips on how to increase the ROI of your pay-per-click campaigns.Continue Reading..

Facebook Ads can be incredibly effective. But it depends on your Facebook Ad copy.

But that doesn’t mean every ad you place will help you grow your business. The trial and error method can help you create more effective ads over the long haul. But even that approach can only take you so far.

The difference maker is copy. But copywriting is a bit of an art form, and you could study it your whole life if you wanted to. Fortunately, there are simple things you can do to improve your copy. Do you want to know how? Read on.Continue Reading..

Have you ever noticed how certain products or ads follow you around the internet?

First, you look at a coffeemaker on Amazon. Then, when you jump over to Facebook, and you see an ad for the same coffeemaker. Later, while using your smartphone, you see the coffeemaker again.

In simple terms, this is what retargeting is.

Some of your hottest prospects are those who’ve viewed your product but have yet to purchase. Wouldn’t you love to keep your product top of mind and increase their chances of buying? Wouldn’t you like to convert those who might not otherwise return to your website?

That’s what retargeting, or remarketing is all about.Continue Reading..

Yahoo! has been a significant player in the search, news, and advertising space for decades. Yes, decades.

Per Quantcast, Yahoo! still holds the number seven position of most popular sites on the internet. Instapage notes that if you ignore Yahoo! advertising, you’ll automatically miss out on over 30% of your potential market.

When most people think of advertising, they immediately turn to Google or Facebook. But it’s important to recognize that sites like Yahoo! have advertising platforms that are just as powerful and should not be ignored.

Are you interested in getting started with Yahoo! Ads? Here’s what you need to know.Continue Reading..

You’re looking to make your site more discoverable through search.

The only problem is that SEO takes time. It doesn’t take effect overnight. You might have great content and a fast loading site already, but that doesn’t mean you’re going to see your traffic skyrocket instantaneously. It may be months before you see any changes to your rankings.

You’d like to drive more targeted visitors to your website and close more sales now, but you’re having some trouble getting to that point. You’re waiting for the search engines to crawl and index your site and hopefully rank it strategically. But there are no guarantees.

You may be surprised to know that PPC campaigns can enhance your efforts to drive results from search. The two, in fact, complement each other quite nicely.

Whether you’re waiting to see your SEO work pay off, or you’d just like to give it a little boost, here are some tips on how to use PPC to boost your SEO.Continue Reading..

An effective PPC campaign begins with a clear understanding of who your customers are.

Without knowing what they’re looking for, what stage of the buying cycle they are in, and how they behave, it may prove difficult if not possible to nail down a winning PPC strategy.

You must be aware of user intent. Users are merely researching their options. Some have narrowed down their search to a few items. Some are ready to buy. It is possible to cater to each of these types of users, but if you’re running paid campaigns, it’s probably because you’re looking for a return on investment. This means you must tailor your approach to those who are ready to buy.

Here are three key reasons understanding user intent is critical for effective PPC campaigns.Continue Reading..

When you’re investing into your business, you want to see a return on your efforts. You’re after measurable PPC results.

Most businesses don’t pay for PPC ads just for fun. They pay for visibility, first and foremost, and then for the payoff that comes from conversions.

Don’t worry – this isn’t as complicated as it might sound.  It’s not as though you’ll have to track each and every impression or click.

But a PPC campaign isn’t a set-and-forget strategy either. Ongoing tweaking and experimentation is key to your success. You have to keep optimizing, so you’re spending less and earning more.

Here are some tips on how to boost your profits with measurable PPC results.Continue Reading..

With pay-per-click (PPC) advertising, you can quickly start driving more traffic to your site and get people to buy. That, at least, is the promise that many marketers are making.

And to be fair, a properly crafted ad strategy can help you cut through the noise and get more attention for your product, service, or event. But things can and do go wrong, and a significant number of ads fail to accomplish their intended goal.

Typically, we’d be looking at best practices to help you succeed in your advertising. But as they say, there’s more to be learned from someone’s failures than their successes. So here are three examples of companies that failed at PPC. Here’s how to kill off your PPC and waste money on advertising.Continue Reading..

Pay-per-click (or PPC) platforms typically provide you with a considerable amount of data about your campaigns. But is this the best way to track and measure ROI?

One of the realities of PPC is that Facebook, Google, and other companies want you to spend money with them. So if you fire up a campaign and go with all of the default settings, your campaign will be anything but optimized. The performance will be subpar.

If you’re thinking about bang-for-buck, you need to connect your PPC accounts with your marketing automation platform. Interested in finding out how this works? Let’s take a look.Continue Reading..