Multichannel Marketing | Mann & Co. Inc.



How to Keep Track of Multi-Channel Marketing Campaigns

How to Keep Track of Multi-Channel Marketing CampaignsYou need to track multi-channel marketing campaigns. Good marketers know the importance of monitoring their marketing efforts.

There’s just one problem. The complexity of tracking tends to increase with every channel you add to your strategy.

And, multichannel marketing is just the starting point. Today, conversations around omnichannel marketing are increasing.

So, if you’re leveraging every channel available to market your business, you’ve got your work cut out for you. Not just regarding the effort that must be put into every channel, but the effort involved in tracking them.

Let’s look at the steps you can take to keep better track of your multi-channel marketing campaigns with greater ease.Continue Reading..

User Experience Is Key to Multichannel Marketing

User Experience Is Key to Multichannel MarketingUser experience isn’t just key to successful multichannel marketing. It’s key to digital marketing success in general.

How your customers experience your brand has a lot to do with what they see and interact with, how easy your websites and apps are to navigate and use, how many times they must click to get the desired result, and so on.

Now, there is no way to control a user’s experience on third-party platforms – Facebook, YouTube, Medium and the like. But once they land on your website, you’re solely responsible for their experience.Continue Reading..

6 Tips for a Personalized Multichannel Marketing Strategy

6 Tips for a Personalized Multichannel Marketing StrategyPersonalization is the name of the game. So, if you’re going to engage in multichannel marketing… It should be a personalized multichannel marketing strategy.

It’s one thing to reach out to your prospects and customers in a broad sense. Quite another to use their name in your marketing And share relevant and compelling offers with them at exactly the right time.

After all, marketing is all about reaching the right person at the right time with the right offer, isn’t it?

So, here are six ways to create a more personalized multichannel marketing strategy.Continue Reading..

Your Multichannel Strategy Needs a New Medium

Your Multichannel Strategy Needs a New MediumDoes your multichannel strategy need a new medium?

The great thing about multichannel marketing strategies is that they appeal to the sensibilities of the consumer. They like being able to learn about your product or service on their smartphone, tablet, and computer. They enjoy interacting with a company through different channels, whether it’s your website, emails, social media or otherwise.

To engage on many levels, it may require a more significant investment of time and resources. But the benefits are indeed there. Per ZoomInfo Blog, 50% of multichannel marketers say they usually or always hit their financial targets.

But how do you know when you should add another channel?

Continue Reading..

Multichannel Marketing Strategies Without Social Media?

Do Multichannel Marketing Strategies Work Without Social Media?Today, multichannel marketing strategies encompass a lot. From websites, blogs, and newsletters. And from email to video, audio, landing pages, visual content and more.

Naturally, social media often gets talked about as one channel among many that must be utilized to connect with your audience.

What’s interesting about several of these channels is that they aren’t marketing channels in the strictest sense.

Content is often used to build trust with consumers first and foremost. Social media tends to be an extension of that. Video, audio and other forms of visual content are often just ways of gaining visibility. And also exposure online.

So, how important is social media? Can you execute multichannel marketing strategies without social media?Continue Reading..