Many businesses pride themselves on quality customer service, but what about the customer experience? Understanding the customer’s entire journey of experiencing a product or service is vital to brand success.
Sure, a product has its use, but what is its purpose? Such a question speaks to what more a customer gets out of purchasing the products or services of a business.
Take time to answer that for the products and services of your business. Did your mind jump straight to statistics or more features? What about customer experience?
The purpose of your product or service links intimately with the experience of the customer as they use it. Businesses who put customer experience first end up with a stronger brand in the long run.Continue Reading..