Multichannel Marketing | Mann & Co. Inc.



The Difference Between Branding And Marketing

The Difference Between Branding And Marketing

There are so many buzzwords out there. It can be easy to get caught up in the game and blur the lines between branding and marketing. They are different areas of focus for a business. But they do work together.

Most businesses have a preference for one item when it comes to sales, branding, and marketing. The best companies can see the entire picture, a picture that includes all three, as well as other important areas such as merchandising and operations.

Professionals in today’s global market must know the difference between branding and marketing. There are subtle but significant differences. If you’re already scratching your head, read on, and learn what makes branding so different from marketing.Continue Reading..

Picking the Right Balance of Digital and Print Marketing

Picking the Right Balance of Digital and Print MarketingIs print dead? Not quite. Both digital and print marketing hold value in the growth of one’s business.

The Relevance of Digital and Print Marketing Today

Most business owners concentrate on digital marketing. In 2018, 83 percent of businesses believed their online marketing was on track. A presence on multiple digital channels is the new cornerstone of a marketing strategy for businesses. That means 81% rely on social media, 78% on websites. Also, 69% on email, 55% on display ads, 53% on mobile apps, and 53% on content marketing.Continue Reading..

Put Customer Experience First for a Stronger Brand

Put Customer Experience First for a Stronger Brand

Many businesses pride themselves on quality customer service, but what about the customer experience? Understanding the customer’s entire journey of experiencing a product or service is vital to brand success.

Sure, a product has its use, but what is its purpose? Such a question speaks to what more a customer gets out of purchasing the products or services of a business.

Take time to answer that for the products and services of your business. Did your mind jump straight to statistics or more features? What about customer experience?

The purpose of your product or service links intimately with the experience of the customer as they use it. Businesses who put customer experience first end up with a stronger brand in the long run.Continue Reading..

Improving Brand Communication

Improving Brand CommunicationMiscommunication remains a major pitfall for businesses of all sizes, and not just between employees and employers. Brand communication is a key component to company success and must be consistent throughout all channels and every detail, including behind the scenes efforts that the customers don’t see.Continue Reading..

Integrating Marketing Channels for Brand Consistency

Integrating Marketing Channels for Brand ConsistencyHow do you handle brand consistency? So many options exist for marketing. So, how do you know where to begin?

Social media, content, email campaign, and direct mail make up the tip of the marketing iceberg. But you’re not looking at what’s beneath. No one thing is king in marketing like consistency.

Marketing on multiple channels can increase your exposure to customers. However, it’s also confusing and takes more time than it should. You can get higher engagement rates with the omnichannel marketing approach Success comes through better brand consistency, and you do that by integrating your marketing channels.Continue Reading..

How to Keep Track of Multi-Channel Marketing Campaigns

How to Keep Track of Multi-Channel Marketing CampaignsYou need to track multi-channel marketing campaigns. Good marketers know the importance of monitoring their marketing efforts.

There’s just one problem. The complexity of tracking tends to increase with every channel you add to your strategy.

And, multichannel marketing is just the starting point. Today, conversations around omnichannel marketing are increasing.

So, if you’re leveraging every channel available to market your business, you’ve got your work cut out for you. Not just regarding the effort that must be put into every channel, but the effort involved in tracking them.

Let’s look at the steps you can take to keep better track of your multi-channel marketing campaigns with greater ease.Continue Reading..

User Experience Is Key to Multichannel Marketing

User Experience Is Key to Multichannel MarketingUser experience isn’t just key to successful multichannel marketing. It’s key to digital marketing success in general.

How your customers experience your brand has a lot to do with what they see and interact with, how easy your websites and apps are to navigate and use, how many times they must click to get the desired result, and so on.

Now, there is no way to control a user’s experience on third-party platforms – Facebook, YouTube, Medium and the like. But once they land on your website, you’re solely responsible for their experience.Continue Reading..

6 Tips for a Personalized Multichannel Marketing Strategy

6 Tips for a Personalized Multichannel Marketing StrategyPersonalization is the name of the game. So, if you’re going to engage in multichannel marketing… It should be a personalized multichannel marketing strategy.

It’s one thing to reach out to your prospects and customers in a broad sense. Quite another to use their name in your marketing And share relevant and compelling offers with them at exactly the right time.

After all, marketing is all about reaching the right person at the right time with the right offer, isn’t it?

So, here are six ways to create a more personalized multichannel marketing strategy.Continue Reading..

Your Multichannel Strategy Needs a New Medium

Your Multichannel Strategy Needs a New MediumDoes your multichannel strategy need a new medium?

The great thing about multichannel marketing strategies is that they appeal to the sensibilities of the consumer. They like being able to learn about your product or service on their smartphone, tablet, and computer. They enjoy interacting with a company through different channels, whether it’s your website, emails, social media or otherwise.

To engage on many levels, it may require a more significant investment of time and resources. But the benefits are indeed there. Per ZoomInfo Blog, 50% of multichannel marketers say they usually or always hit their financial targets.

But how do you know when you should add another channel?

Continue Reading..

Multichannel Marketing Strategies Without Social Media?

Do Multichannel Marketing Strategies Work Without Social Media?Today, multichannel marketing strategies encompass a lot. From websites, blogs, and newsletters. And from email to video, audio, landing pages, visual content and more.

Naturally, social media often gets talked about as one channel among many that must be utilized to connect with your audience.

What’s interesting about several of these channels is that they aren’t marketing channels in the strictest sense.

Content is often used to build trust with consumers first and foremost. Social media tends to be an extension of that. Video, audio and other forms of visual content are often just ways of gaining visibility. And also exposure online.

So, how important is social media? Can you execute multichannel marketing strategies without social media?Continue Reading..