Ensuring that your email marketing campaigns are suitable for mobile is not a luxury. More than half of all emails are now opened on a mobile device first, but without the proper development, they aren’t as effective and often end up negatively influencing the customer. Ignoring this isn’t an option. For the last decade, email has been the highest ROI digital sales channel for businesses and marketers. For every $1 a company invests in email marketing, $38 is returned. The companies with the best returns do mobile email as well.
Mobile devices can’t correctly render sophisticated email designs because they don’t have the graphics or the memory. However, there are ways you can improve your email design for them. Here are the five rules:Continue Reading..