Your sales reps are valuable resources. They help you generate interest for your products and push out your brand image. Some of their time is likely to be spent touching base with old leads who have previously converted and could benefit from the add-on, or complimentary products.
Touching base has four significant problems. First, touching base usually occurs when brands haven’t interacted with your company for a long time. Therefore, they are becoming cold leads and are probably not interested in your services/products at the current time. Consequently, your sales reps have no information to go on and cannot make efficient use of their time.
Second, your lead may not be available, so your sales team leaves a message, such as:
“Hi, this is Joe Blogs from Joe Blogs Consulting. Just giving you a quick call to see if there is anything you need help with.”Continue Reading..