You’ve calculated your customer lifetime value (CLV), and now you’re ready to apply your newfound knowledge to your marketing strategy.

But what can you do with CLV? Is there any inherent benefit to knowing it? How can you improve your marketing strategy with it?

If these are the questions you’re asking, then you’re in the right place. Here are six tips for factoring CLV into your marketing strategy.Continue Reading..

Every week, you work hard to create a emails that your subscribers will open and read.

But even if the content is stellar, if the subject line isn’t compelling, your followers may not open it.

The opposite can also be a problem. If your subject lines are promising a lot, but you’re not delivering on it in the body of your email, you could also be losing trust with your followers.

Either way, the first step is to get people to open your emails, and this has a lot to do with your subject lines. Let’s talk about how to get your email subject line right.Continue Reading..

The better your customer lifetime value (CLV) is, the more profitable your business is going to be.

And don’t fool yourself – your CLV is a moving target. It can change based on the products or services you’re offering, demand in the marketplace, how consistent you are with customer support, and so on.

That isn’t to suggest that your CLV is going to go through radical shifts. But it’s good to remember that you may need to recalculate from time to time.

It is possible to boost your CLV – in other words, the average profit you generate from each customer. Want to know how? Read on.Continue Reading..

Your Customer Lifetime Value (CLV) isn’t hard to calculate. And once you know what it is, you can quickly determine the profitability of each of your customers, how much you can spend on marketing and customer acquisition, and so on.

But there aren’t any companies that aren’t interested in return on investment (ROI). Whether you’re the business owner or the head of the marketing department, you want to know that your investments are contributing to business objectives and your bottom line.

So, how do you calculate ROI on CLV? Here are several ways you can go about it.Continue Reading..

Metrics. Whatever it is you’re trying to measure with your marketing, there are a lot of different numbers to think about.

But the reality is that most don’t matter. It’s one thing if you need to report to management if they request specific metrics to be included in your analysis. But many marketers and businesses end up tracking a lot of vanity metrics that are ultimately irrelevant to a successful campaign outcome.

There is one equation that should be monitored and analyzed with care – CLV or customer lifetime value. Let’s talk about what this is.Continue Reading..

You’ve started running webinars. Great! Only, you don’t seem to be getting many webinar responses.

Even if you have great content prepared, if no one sees it, it’s not going to help you move your business forward.

Although it is best to keep your marketing simple, if you aren’t already using the following tools to get more signups, you should be.

Here are seven tools to increase webinar responses.Continue Reading..

Everywhere you go, people are talking about the value and effectiveness of email marketing. In general, it’s true. Email marketing can help you achieve a variety of different goals, whether it’s content promotion, lead nurturing, sales, or cart abandonment sequences.

But depending on the campaign and the tools you’re using to send it, email disasters can occur.

Here’s a rare look into five of the worst email marketing tools ever. Continue Reading..

We’ve all heard of stats like this one proving how effective email marketing is:

Email is 40 times more effective at acquiring new customers than Facebook or Twitter (stat via Campaign Monitor).

But what if your open rates are low? What if you aren’t getting any clicks or engagement? What do you do when you seem to be losing subscribers every single week? It is the dark side of email not too many people are talking about.

But don’t worry – you’re not alone. Closing the gap on your email marketing open rates is something most, (if not all) marketers have to do at one point or another.

Here are five ways to get those open rates back up.Continue Reading..

It might be a cliché, but it’s true – there is money in the list.

According to OutboundEngine, email marketing yields an average 4,300% return on investment for businesses in the United States.

But, how do you get your emails read? How do you ensure maximum engagement?

In this post, we’ll explore nine ways to increase your open rates with email marketing.
Continue Reading..