Much has been said about lead nurturing.
In simple terms, the idea is that people who come to your website to check out your product or service offer aren’t ready to buy.
So, by providing them with the information they need, you can move them down your sales funnel. If the content connects with them, they’ll be better prepared to buy. And, if they feel you’re best able to solve their problem, they will buy from you.
Email drip campaigns are perfect for achieving this end. You can have emails go out on a preset schedule, or when your leads take a specific action.Continue Reading..