Lead Generation | Mann & Co. Inc.



Marketing, Not Selling, Builds Brand Relationships

Marketing, Not Selling, Builds Brand RelationshipsIn business today, many people seem to think that it’s all about selling. Although selling is indeed the ultimate goal for any business, it should not be your primary focus when it comes to building brand relationships. Companies that focus on building relationships tend to perform better and sell more over the long-term than those who artlessly try to push a sale.

Here are some reasons why your brand should invest energy in building relationships rather than mindlessly pursuing sales.Continue Reading..

How to Choose the Right Marketing Channels

How to Choose the Right Marketing ChannelsMarketing in today’s market is more challenging than ever before. The global pandemic of COVID-19 has created a massive change in the way that we advertise. The changes brought on by the pandemic can be expected to continue for some time. That’s why you must choose the right marketing channels for your brand.

What are the right channels for you and your brand?

Let’s dive into a few key things to know…Continue Reading..

Establishing Your Brand’s Personality Across All Platforms

Establishing Your Brand's Personality Across All PlatformsCapturing attention in today’s competitive market is difficult. With so many different platforms out there, gaining attention is even harder. Here are some tips for establishing your brand’s personality across all platforms.

It’s About More Than Getting Attention

One thing that’s important for brands to understand is that marketing is about more than getting attention. For a brand to be truly successful, it has to have a distinct personality. That personality has to be designed to appeal to your customer base.Continue Reading..

Why Your Branding Doesn’t Look like It Should

Why Your Carefully Designed Branding Doesn't Look like It Should

From logo to letterhead, your branding is an essential aspect of presenting a professional image to consumers. Do you want your business to be taken seriously?

Unfortunately, several awful mistakes can be made as you “carefully design” and create your company identity. Here are some cases that demonstrate bad branding even with the best of intentions.Continue Reading..

Online Marketing with Better Storytelling

Online Marketing with Better Storytelling

Storytelling has long been woven into and conveyed the fabric of human existence. Early humans depicted ceremony, hunting and their explorations in red ochre across the vast expanses of rock, deep inside ancient caves across the world. And these early humans “signed their names” with the stenciled outline of a handprint in red ochre, some 40,000 years old.

Today, our ancestors reach out to us through those handprints. And though we live in a technological age, we still seek out our origins and are curious about the origin stories of others.

“How did you… What happened?” Bards told the heroic deeds and misdeeds of kings and knights across the land. Spoken word poets speak up about the inner and outer struggles of our world today. We still tell our children bedtime stories and relate fables that are hundreds of years old.

But stories aren’t only for the ancients for the children. Storytelling matters more than ever to humanity. And it’s time that brands paid attention.Continue Reading..

Embracing AI to Personalize the Customer Experience

Embracing AI to Personalize the Customer ExperienceThe Digital Age of advertising is booming with innovation. Understandably, it’s hard for companies to keep up with shifting platforms, algorithms, and software. That’s where AI comes in.

Searches are getting more specific, and customers expect their niche needs to be met. That’s where artificial intelligence can assist with the personalization that your customers crave.Continue Reading..

Personalization: A Better Customer Experience

Personalization: A Better Customer ExperienceIncrease loyalty by connecting with your customers through personalization in marketing. Above all, the best marketing brings out an emotional response. And telling a good story is part of that process.

Here’s more on the idea and practice of creating a better customer experience.Continue Reading..

The Rise of Chatbots for Lead Generation (Are They Worth It?)

The Rise of Chatbots for Lead Generation (Are They Worth It?)Should you make chatbots a part of your “team”?

They seem to help with all kinds of things even when it comes to lead generation.

Maybe you’re a bit uneasy about how two of Facebook’s AI bots went rogue. They created their own language. One better than English to finish their task. Customers, though, are still curious by the idea of interacting with chatbots — all as a part of the brand and customer experience.

Recently, a Uberall survey reveals that 80% of customers have had a positive chatbot experience. 40% more are interested in trying out chatbot experiences with their favorite brands. In the Age of Technology, the rise of chatbots has been inevitable, but is the trend worth the effort?Continue Reading..

When Are Whitepapers Effective for Lead Generation

When Are Whitepapers Effective for Lead GenerationA whitepaper isn’t the only thing you can give away in exchange for an email address.

You could offer samples, checklists, reports, eBooks, transcriptions, courses, infographics, audio recordings and more. And, there are times when these would be better options for your audience compared to whitepapers. After all, a whitepaper is an in-depth report to help your audience understand a specific issue. Not everyone wants to do a lot of reading.

So, when should you use white papers for lead generation?Continue Reading..

Benchmark Reporting: See If Your Strategy Is Working

Benchmark Reporting: See If Your Strategy Is WorkingBenchmark reporting is a great way to measure the effectiveness of your marketing.

Now, this isn’t to suggest that your revenue numbers and KPIs aren’t good things to be measuring. But if this is all you’re tracking and analyzing, then you probably don’t have a clear idea of how well your marketing is working compared to your competitors and peers.

If you want to become the best marketer, you’re capable of becoming. It’s not enough to measure your company’s marketing performance against itself. You must also analyze how your marketing performance stacks up against your competitors with benchmark reporting.Continue Reading..