Lead Generation | Mann & Co. Inc.



Benchmark Reporting: See If Your Strategy Is Working

Benchmark Reporting: See If Your Strategy Is WorkingBenchmark reporting is a great way to measure the effectiveness of your marketing.

Now, this isn’t to suggest that your revenue numbers and KPIs aren’t good things to be measuring. But if this is all you’re tracking and analyzing, then you probably don’t have a clear idea of how well your marketing is working compared to your competitors and peers.

If you want to become the best marketer, you’re capable of becoming. It’s not enough to measure your company’s marketing performance against itself. You must also analyze how your marketing performance stacks up against your competitors with benchmark reporting.Continue Reading..

6 Ways to Build Brand Authority and Increase Interest

6 Ways to Build Brand Authority and Increase InterestBrand authority is essentially the extent to which your customers trust you and see you as an expert in your industry.

Having brand authority allows you to build better connections and relationships. In turn, this makes it easier to start new projects because of the support you’ll have. And, if you’ve spent time building your authority, you’ll convert more sales and even be able to command a higher price for your products and services.

So, how do you build your brand authority and increase interest in your business? Here are six ways to explore.Continue Reading..

The Best Marketing Doesn’t Look Like Marketing

The Best Marketing Doesn’t Look Like MarketingMarketing. If you’re reading this now, you probably know exactly how important it is for your business.

But new and even intermediate marketers tend to get it wrong. They continually push out “check it out!” or “buy it now!” type messages in hopes that someone, anyone, will connect with them.

You can say those things once you’ve earned your audience’s attention. Until then, this is akin to shouting into the void. So these marketers certainly can’t be faulted for their enthusiasm, mind you.

But to be perfectly honest, the best marketing doesn’t look like marketing at all. How does this work?Continue Reading..

Lead Generation Secret: How to Start a Conversation

Lead Generation Secret: How to Start a ConversationWhat is the lead generation secret?

As marketers, we know that we should be generating leads from our various online properties.

But what exactly should we be doing to attract more leads?

This process may be more straightforward than you think, though it will require a solid understanding of your audience.

The lead generation secret is knowing how to start a conversation. Here are a few ways you can begin engaging your audience.Continue Reading..

Which Marketing Channels Naturally Work Well Together

Which Which Marketing Channels Naturally Work Well Togetherare there specific marketing channels that could be considered complementary?

The reality is that there are many. And, your ideal marketing mix is going to be determined by how your audience wants to connect with you.

The key is to see the connection between the different marketing channels you’re using, as well as how your target buyer prefers to move down the funnel.

This should not be considered a comprehensive list, but here are a few marketing channels that naturally work well together.Continue Reading..