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5 Signs Your Marketing Is Targeting the Wrong Audience

5 Signs You're Marketing Is Targeting the Wrong AudienceCould the answer to your marketing woes be that you’re targeting the wrong audience? In marketing, you must be reaching the right audience. When marketing efforts fail to reach the desired audience, businesses lose money. It seems obvious and straightforward. But when you’re marketing something, you have to consider what type of customer could and should be buying it. But even if you know that information, your efforts can still miss the mark, especially if you and your team don’t match the same profile as your target audience.

Here are the five signs that you’re targeting the wrong audience.Continue Reading..

Embracing AI to Personalize the Customer Experience

Embracing AI to Personalize the Customer ExperienceThe Digital Age of advertising is booming with innovation. Understandably, it’s hard for companies to keep up with shifting platforms, algorithms, and software. That’s where AI comes in.

Searches are getting more specific, and customers expect their niche needs to be met. That’s where artificial intelligence can assist with the personalization that your customers crave.Continue Reading..

The Rise of Chatbots for Lead Generation

The Rise of Chatbots for Lead Generation (Are They Worth It?)Should you make chatbots a part of your “team”?

They seem to help with all kinds of things even when it comes to lead generation.

Maybe you’re a bit uneasy about how two of Facebook’s AI bots went rogue. They created their own language. One better than English to finish their task. Customers, though, are still curious by the idea of interacting with chatbots — all as a part of the brand and customer experience.

Recently, a Uberall survey reveals that 80% of customers have had a positive chatbot experience. 40% more are interested in trying out chatbot experiences with their favorite brands. In the Age of Technology, the rise of chatbots has been inevitable, but is the trend worth the effort?Continue Reading..

Why Most of Your Marketing Emails Get Sent Straight to Spam

Why Most of Your Marketing Emails Get Sent Straight to SpamSpam! No one likes it.

You spend a lot of time building your email list and crafting marketing messages.

After all, email is an important marketing channel, and if you aren’t utilizing it, you could be leaving a lot of money on the table.

Unfortunately, many of your marketing emails are probably getting sent straight to spam.

While it’s difficult if not impossible to get 100% of your subscribers to open your emails, there’s always room for improvement. And, spam is the last place you want your emails to end up.

You don’t want your email list to go to waste, do you?

Let’s explore why your marketing emails are going straight to spam and what you can do about it.Continue Reading..

How to Keep Track of Multi-Channel Marketing Campaigns

How to Keep Track of Multi-Channel Marketing CampaignsYou need to track multi-channel marketing campaigns. Good marketers know the importance of monitoring their marketing efforts.

There’s just one problem. The complexity of tracking tends to increase with every channel you add to your strategy.

And, multichannel marketing is just the starting point. Today, conversations around omnichannel marketing are increasing.

So, if you’re leveraging every channel available to market your business, you’ve got your work cut out for you. Not just regarding the effort that must be put into every channel, but the effort involved in tracking them.

Let’s look at the steps you can take to keep better track of your multi-channel marketing campaigns with greater ease.Continue Reading..

Benchmark Reporting: See If Your Strategy Is Working

Benchmark Reporting: See If Your Strategy Is WorkingBenchmark reporting is a great way to measure the effectiveness of your marketing.

Now, this isn’t to suggest that your revenue numbers and KPIs aren’t good things to be measuring. But if this is all you’re tracking and analyzing, then you probably don’t have a clear idea of how well your marketing is working compared to your competitors and peers.

If you want to become the best marketer, you’re capable of becoming. It’s not enough to measure your company’s marketing performance against itself. You must also analyze how your marketing performance stacks up against your competitors with benchmark reporting.Continue Reading..

User Experience Is Key to Multichannel Marketing

User Experience Is Key to Multichannel MarketingUser experience isn’t just key to successful multichannel marketing. It’s key to digital marketing success in general.

How your customers experience your brand has a lot to do with what they see and interact with, how easy your websites and apps are to navigate and use, how many times they must click to get the desired result, and so on.

Now, there is no way to control a user’s experience on third-party platforms – Facebook, YouTube, Medium and the like. But once they land on your website, you’re solely responsible for their experience.Continue Reading..

6 Tips for a Personalized Multichannel Marketing Strategy

6 Tips for a Personalized Multichannel Marketing StrategyPersonalization is the name of the game. So, if you’re going to engage in multichannel marketing… It should be a personalized multichannel marketing strategy.

It’s one thing to reach out to your prospects and customers in a broad sense. Quite another to use their name in your marketing And share relevant and compelling offers with them at exactly the right time.

After all, marketing is all about reaching the right person at the right time with the right offer, isn’t it?

So, here are six ways to create a more personalized multichannel marketing strategy.Continue Reading..

Lead Generation Secret: How to Start a Conversation

Lead Generation Secret: How to Start a ConversationWhat is the lead generation secret?

As marketers, we know that we should be generating leads from our various online properties.

But what exactly should we be doing to attract more leads?

This process may be more straightforward than you think, though it will require a solid understanding of your audience.

The lead generation secret is knowing how to start a conversation. Here are a few ways you can begin engaging your audience.Continue Reading..

Your Multichannel Strategy Needs a New Medium

Your Multichannel Strategy Needs a New MediumDoes your multichannel strategy need a new medium?

The great thing about multichannel marketing strategies is that they appeal to the sensibilities of the consumer. They like being able to learn about your product or service on their smartphone, tablet, and computer. They enjoy interacting with a company through different channels, whether it’s your website, emails, social media or otherwise.

To engage on many levels, it may require a more significant investment of time and resources. But the benefits are indeed there. Per ZoomInfo Blog, 50% of multichannel marketers say they usually or always hit their financial targets.

But how do you know when you should add another channel?

Continue Reading..