Lead Generation | Mann & Co. Inc.



Personalization: A Better Customer Experience

Personalization: A Better Customer ExperienceIncrease loyalty by connecting with your customers through personalization in marketing. Above all, the best marketing brings out an emotional response. And telling a good story is part of that process.

Here’s more on the idea and practice of creating a better customer experience.Continue Reading..

The Rise of Chatbots for Lead Generation (Are They Worth It?)

The Rise of Chatbots for Lead Generation (Are They Worth It?)Should you make chatbots a part of your “team”?

They seem to help with all kinds of things even when it comes to lead generation.

Maybe you’re a bit uneasy about how two of Facebook’s AI bots went rogue. They created their own language. One better than English to finish their task. Customers, though, are still curious by the idea of interacting with chatbots — all as a part of the brand and customer experience.

Recently, a Uberall survey reveals that 80% of customers have had a positive chatbot experience. 40% more are interested in trying out chatbot experiences with their favorite brands. In the Age of Technology, the rise of chatbots has been inevitable, but is the trend worth the effort?Continue Reading..

When Are Whitepapers Effective for Lead Generation

When Are Whitepapers Effective for Lead GenerationA whitepaper isn’t the only thing you can give away in exchange for an email address.

You could offer samples, checklists, reports, eBooks, transcriptions, courses, infographics, audio recordings and more. And, there are times when these would be better options for your audience compared to whitepapers. After all, a whitepaper is an in-depth report to help your audience understand a specific issue. Not everyone wants to do a lot of reading.

So, when should you use white papers for lead generation?Continue Reading..

Benchmark Reporting: See If Your Strategy Is Working

Benchmark Reporting: See If Your Strategy Is WorkingBenchmark reporting is a great way to measure the effectiveness of your marketing.

Now, this isn’t to suggest that your revenue numbers and KPIs aren’t good things to be measuring. But if this is all you’re tracking and analyzing, then you probably don’t have a clear idea of how well your marketing is working compared to your competitors and peers.

If you want to become the best marketer, you’re capable of becoming. It’s not enough to measure your company’s marketing performance against itself. You must also analyze how your marketing performance stacks up against your competitors with benchmark reporting.Continue Reading..

6 Ways to Build Brand Authority and Increase Interest

6 Ways to Build Brand Authority and Increase InterestBrand authority is essentially the extent to which your customers trust you and see you as an expert in your industry.

Having brand authority allows you to build better connections and relationships. In turn, this makes it easier to start new projects because of the support you’ll have. And, if you’ve spent time building your authority, you’ll convert more sales and even be able to command a higher price for your products and services.

So, how do you build your brand authority and increase interest in your business? Here are six ways to explore.Continue Reading..