Email Marketing | Mann & Co. Inc. | Page 4 of 4



10 Stats Showing the Importance of Email Marketing

10 Stats Showing the Importance of Email Marketing

Why is email marketing so effective?

Email marketing is an important part of your online sales process. Businesses that rely on email marketing can often find that they are generating leads at a greater rate and cheaper cost than those relying on more aggressive tactics. Here are ten statistics to demonstrate its importance to your business.Continue Reading..

10 Types of Content That Get a Visitor’s Email Address

10 Types of Content That Get a Visitor's Email Address

The money is in the email list – that is the clear message when it comes to online marketing. Many online marketers will tell you this fact, and it is backed up by surveys. In 2013 and 2014, the third best online selling path was email marketing. Only direct visits and organic searching performed better.

Therefore, the goal of your website should be to collect the email address of your visitors. You may get purchases without collecting the email, but if you don’t, the chances are high (70%) that you will never see that visitor again. But visitors to your website don’t just give you their contact information. You have to earn them. Most of the time, this is through giving them some premium content to make them feel they’ve gotten a good deal.

So, what content could you provide visitors that will encourage them to provide their contact information?

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10 Email Best Practices That Still Matter

10 Email Best Practices That Still Matter

Email marketing is one of the best ways to sell to your target audience. According to research, it is the third best online sales generator, with only direct visits and organic search being better. However, the effectiveness of email marketing is only possible when you use best practices.

Here are 10 of the most important email marketing best practices you should be using for your campaigns.

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