The money is in the email list – that is the clear message when it comes to online marketing. Many online marketers will tell you this fact, and it is backed up by surveys. In 2013 and 2014, the third best online selling path was email marketing. Only direct visits and organic searching performed better.
Therefore, the goal of your website should be to collect the email address of your visitors. You may get purchases without collecting the email, but if you don’t, the chances are high (70%) that you will never see that visitor again. But visitors to your website don’t just give you their contact information. You have to earn them. Most of the time, this is through giving them some premium content to make them feel they’ve gotten a good deal.
So, what content could you provide visitors that will encourage them to provide their contact information?